Practical Imagination: AR’s Journey from Entertainment to Business 

It’s always exciting to dream about what’s possible with Augmented Reality — but integrating AR into your business can involve many different directions and unexpected pivots.

Unlock the potential of Augmented Reality for your business with two of the industry's leading players. Marti Romances, Co-Founder and Creative Director of Territory Studio, joins Joel Krieger, Head of Creative, Content, and Experience at Magic Leap, to discuss how to bridge imagination to the practical with AR for enterprise. Drawing inspiration from their work on extended reality experiences for Hollywood studios, museums, and immersive venues, Marti and Joel will guide you through the process of transforming AR from a concept into a powerful tool for business, creating compelling, engaging enterprise applications for AR. They will explore how to determine the appropriate XR solution based on use case, the importance of a “develop by doing” mindset, how to create experiences that leverage AR and improve business success, and what to expect in the future for AR in the enterprise. Don’t miss this opportunity to gain firsthand knowledge from pioneers in the field and discover how AR can revolutionize your business.