As Head of Creative, Content and Experiences for Magic Leap, Joel is exploring the frontiers of augmented reality, spatial design, and storytelling. His work seeks to amplify human ability with wearable technology.

Prior to his present role, Joel served as Chief Creative Officer of Second Story — a pioneering group blending physical and digital environments. With a career spanning over two decades in interactive media, Joel has been at the forefront of technology evolution, previously holding design leadership roles in emerging experiences at Razorfish and SapientNitro.

His work has been recognized for design excellence by the likes of One Show, The Webby Awards, FastCo Innovation by Design, Red Dot, HOW International Design, SEGD Global Design awards, IxDA, and The American Alliance of Museums. Joel was named top 20 people to watch in 2020 by Graphic Design USA, and his work has been featured by premier publications including Fast Company, Wired, Forbes, and Communication Arts. He also serves on the sustainable design committee for the Society of Experiential Graphic Design and is a fellow at the Royal Society of Arts (RSA).