Clare Tattersall is the director of Digital Fashion Week and the founder of The Drip – an haute couture digital fashion boutique. With two decades of experience innovating at the intersection of fashion design x technology, she launched DFW to provide a lens into the future of the fashion industry by exploring unconventional approaches to how we interact with fashion. Before founding Digital Fashion Week NY, she co-created a software to align the design-to-sales process into a single virtual experience and developed wearable technology products.