Tiago Valente is a renowned innovator in immersive experiences, blending cutting-edge technology with compelling narratives across luxury, fashion, beauty, design, art, and culture sectors. Leading his hybrid consultancy and creative agency, Tiago brings a unique, holistic approach to every project.

As the former Creative Director at Journee, Tiago thoroughly worked in the creation of Macy's first metaverse experience, which achieved unprecedented media outreach and is the recipient of a Webby Award in 2024. His projects in XR and gamified campaigns transform passive viewers into active participants, enhancing brand visibility and driving new revenue streams for top brands like Missoni, Zara, Lane Crawford, and Unilever.

At Parsons, The New School, Tiago advises on strategic partnerships and culture initiatives while teaching courses in Integrated Design, Brand Storytelling, Luxury Experiential Design, and Leadership Development. His keen eye for human behavior and trends allows him to create deeply resonant experiences that emphasize sustainability, social justice, and cultural inclusivity.

He is a Board Advisory Member of "Gamers against Guns" (Roblox) and "Zimbabwe Fashion Week Trust", working with the United Nations, European Union, British Council & Culture Fund in the development of a variety of social impact projects.

Tiago’s award-winning work has been showcased internationally, including at the Guggenheim Museum Bilbao and the upcoming Venice Biennale of Art in 2024. Don’t miss the opportunity to engage with Tiago at AWE 2024, where he will share his insights on creating transformative immersive branded content.