Rachel Joy Victor is a consultant and the co-founder of FBRC.AI, a company focused on creating AI-supported tools for the future of content production--from films to games to location-based experiences. Rachel's work as a designer, strategist, and worldbuilder for emerging technologies (XR/AI/web3) focuses on creating cohesive narrative, brand, and product experiences. She designs for a range of applications: from multiplatform narratives and gaming experiences, to tools and platforms, to spaces and cities. She draws from her education in computational neuroscience and spatial economics to facilitate the creation of data-informed emergent experience where world simulation, systems design, and cognitive architectures intersect. Rachel’s clients have included Disney, HBO, Technicolor, Vans, Ford, Nike, Havas, Meow Wolf, Niantic, and many more.