Ian began his VR career in early 1990’s as a hobby with a few friends who were interested in using the technology to push boundaries in medicine and entertainment. More recently, he has been focused on VR/AR/XR strategy and production through his companies IDGRAFX and Augmentive Studios on projects for the NFL, Converse, Facebook, Google, Reebok, Spatialand (Walmart Inspirience), Hershey’s, T-Mobile, Marina Bay Sands, McLaren and others.

Ian VFX supervised and produced the futuristic AR Jarvis sequences for Ironman 1 & 2. He has produced over 50 feature title sequences and well over 100 commercials for Fortune 500 brands worldwide. Ian launched and rebranded networks in over 20 countries worldwide for RTL, BSkyB, Star TV, MNET, ORT Russia, TV Norge, TV4 Sweden, Singapore TV 8 & 12 and CCTV China.

Domestically he produced network and show branding for Discovery, HBO, Showtime, ESPN, Fox, MSNBC, ABC, NBC, CBS, WB, Fox Sports, NFL Network, among many others. He has produced the broadcast and screens graphics on 13 Oscars shows and other live events such as the Emmys, Grammys, Stand Up to Cancer, Tony Awards, NFL Honors, Country Music Awards, and NatGeo’s Earth Live.

Ian was a founding member and COO of MotusXR, an experimental AR real-time telemedicine, machine learning, and analytics platform for tracking human movement for motion disorders and physical therapy.

With more than 30 years of experience as an executive and producer of VR/AR/XR, experiential initiatives, branding, motion graphics, and visual effects, Ian has been awarded 7 Emmy awards, 11 Emmy award nominations, 11 Broadcast Design awards, 4 Telly awards, and 2 Clios.

Over the last 15 years, he has been working to bring traditional VFX artist and developers together to create unique immersive applications. He believes that creating collaborative teams of creative artists from the visual effects industry and application developers is the key to pushing the envelope of what is possible in the immersive space.