Murat Deveci is the director of global sales and business development at OptoFidelity. At OptoFidelity, he manages AR/XR display business cases. In addition to his role within the company, he is also the Committee Chair of “IQM3 – Image Quality Metrics, Methods and Measurements” within the AR Alliance. In general, his work is heavily focused on solving the challenges with image quality testing, waveguide characterization, waveguide production, and light engine testing at the module and system level. Murat has a M.Sc. in Materials Engineering from Tampere University of Technology, Finland. He also completed Industrial Engineering and Mechanical Engineering studies in Finland, Denmark, and Turkey.