AWE USA 2024

Nico Fara
CEO
Let's Goooo!

Nico Fara is a visionary leader and creative technologist with a robust background in engineering, marketing, and communications. As the Founder and Editor-in-Chief of The Immergence, Nico has created a dynamic platform that integrates weekly live shows, a newsletter, and events, focusing on emerging technologies and immersive experiences. Beyond The Immergence, Nico leads Let's Goooo Company, an immersive personalized social commerce platform, and The Fashion DAO, where she empowers a community of independent creators with technology.

A speaker at numerous conferences, Nico's expertise spans spatial computing, social commerce, and AI, particularly in retail contexts where she merges creativity with technology to transform brands. Nico's entrepreneurial spirit and dedication to innovation are evident in her leadership roles across multiple ventures, driving forward the intersections of technology and user engagement.

Following her mission in life, which is empowering others to unlock their potentials, Nico is highly dedicated to sharing her extensive experience and knowledge, actively mentoring and advising startups and brands, helping them navigate the ever-evolving landscape of technology and savvy customers.