AWE USA 2024

Johannes Franken
Director of Digital
HBS

A long-term HBS collaborator, Johannes joined the company in 2012. Since then, he has led HBS’ Digital department and in this capacity, he has overseen the development and management of the digital services offered by HBS on behalf of FIFA for the 2014, 2018 and 2022 FIFA World Cups™. Johannes works with clients to help implement their digital strategies and optimise online presence. Always on the lookout for new, exciting technologies, Johannes has developed projects with VR, AR, AI, or data integration.

Johannes’s background includes IT-consulting (v3 consulting GmbH) and production management (Plazamedia); his fields of expertise range from technical platforms to content creation for OTT products.