AWE USA 2024

Torsten Gross
Chief Marketing Officer
MateriaMX

Torsten Gross is a maverick by every sense of the word. Not happy with the status quo, mixed with his entrepreneurial drive, Torsten enjoys the challenge of the word “no”. As C6 Quadriplegic since the age of 15, he has heard that word often, yet still finds his way to yes. This drive has led him to becoming the worlds only Quadriplegic that is a Rescue Scuba Diver, completing 12 marathons in 12 months, and into his latest adventure as a race car driver. In 2023, Torsten competed in International GT, HSR and World Racing League races in his hand-controlled Porsche 981 Cayman. His love of racing landed him in Pennzoil commercials as well as starring in the show Just Hands: For The Love Of Racing, a docuseries which follows his journey into becoming a race car driver.

Alongside his adrenaline seeking events, Torsten has had a successful marketing career as a strategist, currently working as Chief Marketing Officer of MarteriaMX. He is also the co-founder of Just Hands Foundation, a charity which helps hand control drivers get into the world of performance driving. His past experiences include Deloitte Consulting, R/GA, TCS, BBDO and Partners & Partners.

He lives with his wife Maggie and dog Beau, in Sharon, CT.