Benny Lee sits at the convergence between the worlds of physical and digital experience with deep expertise in Concept Design, Product Design, User Experience and human interaction design.

At The Coca-Cola Company, he is trusted to lead initiatives in Artificial Intelligence and generative technology, industrial design, motion design solution architecture, experiential design. His recent work includes Coca-Cola Creations, Coca-Cola Create Real Magic AI 2.0 Experience and Ai content, strategy design for Topo Chico Hard Seltzer, Coca-Cola imagery automation, and XR solutions around brand guidance.

Prior to Coca-Cola, he designed lifestyle accessories, mass-manufactured consumer-facing products, and concept work for featured films.