AWE USA 2024

Jane Rawnsley
Executive Creative Director
Avataar

Jane is a seasoned leader with a strong background in traditional DTC creative and a proven track record in developing disruptive CGI-based innovative visualizations and teams.

Passionate about visualizing brand stories and creating engaging customer experiences, Jane played a key role in developing Wayfair's internal 3D program (which served as the foundation for all white-label and proprietary brands at Wayfair). Throughout her career, Jane has primarily focused on the retail sector, particularly in the home industry and has worked at renowned companies like Williams-Sonoma, Inc. Her extensive experience in traditional retail, combined with her unique ability to bridge the gap between marketing, product, engineering, creative, and executive teams, allows her to reimagine customer experiences in the ever-evolving digital landscape.