Tom Brady serves as the Chief Media and Marketing Officer of the Premier Lacrosse League (PLL), bringing over two decades of experience in sports media and content strategy to the role. He oversees the PLL’s production house, media and marketing division, and global content distribution, aiming to expand the league's reach and deepen fan engagement through innovative storytelling and broadcast initiatives.

Before joining the PLL in April 2024, Brady was Senior Vice President at Endeavor, where he led content strategy and development for WME Sports. His portfolio included major sports properties such as the Big 12 Conference, NASCAR, Duke Athletics, XFL, Los Angeles Chargers, Portland Trail Blazers, Washington Commanders, USGA, Florida Panthers, Los Angeles Clippers, IndyCar, and LAFC. Prior to Endeavor, Brady spent nearly 15 years at the NFL, where he was instrumental in launching NFL Network, re-launching NFL.com and NFL Mobile, and creating the NFL’s Fantasy Football game. He also managed the league’s cross-platform content strategy and oversaw social media across all NFL digital platforms.

Brady is committed to building upon this momentum, focusing on original storytelling, programming, and broadcast innovation to further elevate the sport of lacrosse.