Oct 17
15:00 - 15:30
Description
At AWE 2019 in Santa Clara, Volvo Cars and Varjo announced their cooperation in development of one of the most advanced use cases for XR that has been achieved, driving a real car on the road with the human-eye resolution headset XR-1 from Varjo. The world leading performance in terms of resolutions, latency and eye-tracking of the XR-1 headset makes it possible to overlay digital content on the video pass-through video stream in order to evaluate new design and functions of new cars during development. The overlaid virtual content is connected to the signals from the physical car, which enables interaction with all vehicle functions while driving. This talk will take you through the journey of development of the Augmented Reality Car and give insights in the technical challenges that has been resolved both by Varjo and Volvo Cars. It will also present how this new tool is used for advanced use cases like active safety, design reviews and technology development at Volvo Cars.
Speakers
Senior Technical Leader/Senior Researcher
,
Volvo Cars
Chief Product Officer
,
Varjo Technologies
Oct 18
11:00 - 11:30
Description
Up until now, the AR/VR community has been focused on personal spatial computing and developing AR/VR experiences and technologies for smart phones and AR/VR eyewear. But in the last decade a wider field of spatial computing, which draws on many of the same technologies - computer vision, AI, sensors, natural interfaces, for self driving cars, personal assistants, IoT and more, has matured. Spatial Computing represents a break with the personal computing model associated with classic AR/VR. This talk will look at how and why we should design the future of AR/VR as part of the broader field spatial computing which will turn reality into the next platform for computing and disrupt many of our personal computing paradigms.
Speakers
Co-Founder
,
AWE
Oct 17
17:30 - 18:00
Description
XR technologies are revolutionizing today's business world, by enhancing employee training, fueling innovation and increasing efficiency. Enabling retention rates up to 7 times higher than other ways of learning, VR is offering limitless possibilities to make educational and training content more impactful. The most innovative worldwide manufacturers are deploying VR to explore more design scenarios, to save time and costs.
HP entered the VR market as a major player with the revolutionary HP Z VR Backpack PC and the HP Reverb Virtual reality HEadset. Today, the company is on a trajectory to become not only a leader in hardware, but in VR solutions.
HP XR strategy, solution portfolio and industry use cases will be presented.
Speakers
Virtual Reality Lead for EMEA
,
HP Inc.
Oct 18
09:00 - 09:30
Description
Augmented reality provides numerous industrial applications taking advantage of its immersive potential. In the beauty industry, impressive results have been obtained with virtual try-on applications where smartphones or displays are used as virtual mirrors. Another perspective of AR consists in augmenting the virtual content directly on the real world, instead of augmenting it on a screen, via video projections. This area has been less explored due to its complexity. However, it has a huge impact on the user’s experience since it changes the way we perceive and interact with the world.
This talk will focus on this spatial augmented reality approach and more particularly on systems composed of video projectors and cameras. At L’Oréal a spatial augmented reality system was developed to cover various immersive applications in beauty industry. Some of the use cases and challenges of such a solution will be discussed.
Speakers
Digitalization and Diagnostics Team Manager
,
L'Oreal
Oct 18
12:00 - 13:00
Description
Lunch for purchase available in Hall 1, MOC Restaurant (across from Hall 3) and the MOC Bistro (Level 1 above Hall 3)
Oct 17
20:00 - 23:00
Description
Keep the networking and memory-making going at the official AWE EU after party.
Location: Isarpost, Sonnenstraße 24-26, 80331 München, Germany.
One Way Shuttle Buses depart MOC to ISARPOST at 19:00, 19:10, 19:20, and 19:30
Oct 17
13:00 - 14:00
Description
AR is rapidly changing the way people communicate and express themselves on digital platforms. In fact, 70% of Snapchat’s 203 million daily active users interact with AR every day. In this session, Anrick Bregman, a member of Snapchat’s Official Lens Creator program, will show designers and marketers how to connect with their audiences by building compelling AR experiences in Lens Studio.
Speakers
Founder, Official Lens Creator, Snap
,
AN/RK
Oct 17
11:30 - 12:00
Description
The talk focuses on how Enterprises can benefit and deliver value by adopting AR/VR Solutions in training and operation needs.
It also touches upon how a Platform based approach with possibility of technical authors (non-programmers) to create AR experiences is a major step towards democratizing AR for enterprise wide usage in various functions.
It concludes with how AR delivers value as a visualization front end for contextual information overlay in IOT Sensor driven systems.
Speakers
Engineering Manager
,
Bosch Augmented Reality Platform and Solutions
Oct 18
09:00 - 09:30
Description
Over the next decade, 10 million manufacturing jobs will likely be needed, yet millions are expected to go unfilled, according to a report from Deloitte and the Manufacturing Institute. An exodus of retiring workers, combined with increasing product complexity and customer demand, requires manufactures to take new approaches for delivering relevant information to front-line workers. Augmented reality delivers transformative value by facilitating and improving training, knowledge transfer and the communication of critical information from retiring experts to the new and existing workforce. Please join Michael Campbell, EVP of Augmented Reality Products at PTC to discover how you can accelerate time-to-value for augmented reality in your business, alleviate the skills gap crisis and empower your workforce with the critical information they need to:
Increase productivity
Reduce scrap & rework
Elevate service quality
Improve safety & compliance
The future of factory floor and field service workforce communication will increasingly rely on augmented reality as an efficient, flexible workforce multiplier.
Speakers
EVP AR Products
,
PTC
Oct 18
16:00 - 16:30
Description
AWE Wrap-up and Best in Show Awards
Speakers
Co-Founder
,
AWE and Super Ventures
President
,
AWE Asia, Sunrise International
Oct 17
13:45 - 14:30
Description
In the past, numerous use cases have been piloted to demonstrate the potential of XR for business applications. An example of this is the VR product configurator, in which customers can already experience products virtually in order to make a purchase decision. Such applications are usually associated with a large hardware investment and built statically. But how do the future services reach the mobile customer? Which business models are promising and what are the requirements for a successful rollout? We want to discuss these aspects in the panel with the experts from the different areas and thereby shed light on the way from service to customer.
Speakers
VR Data Process
,
Audi Business Innovation GmbH
Fusionist
,
The Fusionists
Emerging Technologist
,
STINT
Founder
,
AdvisXR
5G Cloud XR Lead
,
Deutsche Telekom AG
Director
,
MeYouandUs
Senior Software Engineer
,
Holoride
Chief Sales Officer
,
VRdirect
Oct 17
15:00 - 15:30
Description
The reach of video and TV and the interaction power of Augmented Reality is a perfect match for a new level of entertainment.
Robin Sho Moser, CEO, and Co-Founder of eyecandylab, will introduce you to how you create compelling AR experiences around the video that drive user engagement and stickiness. Presenting successful use cases from Nickelodeon, LG Uplus and more, you will learn how to develop an AR layer of storytelling and potential revenue opportunities.
Speakers
CEO
,
eyecandylab
Oct 17
11:30 - 12:00
Description
As an essential part of Volkswagen’s holistic brand strategy, 361/DRX, a spin-off of international brand experience agency AVANTGARDE, has created a path-breaking AR experience bringing together the best of creativity and technology. The Volkswagen sales congress in Bilbao at the end of September where visitors could take AR Selfies with national soccer coach Jogi Löw, marked the kick-off for a far-reaching Augmented Reality campaign.
In his session, Daniel Sack, Managing Director at 361/DRX, explains how Volkswagen’s AR experience will set new standards - in building brand-related communities as well as enabling outreach, interaction and engagement on a large scale through social media. By implementing an innovative content management platform that enables fans, brands, influencers, celebrities and their agencies to integrate their own AR content, 361/DRX bridges the real and the virtual word. Furthermore, Daniel will present an outlook to further measures planned in order to deliver a benchmark case in Digital Reality Storytelling for brands.
Speakers
Managing Director
,
361/DRX
Oct 17
16:00 - 16:30
Description
VR and AR have undergone rapid development in recent years. New technological developments, applications and partnerships further increase the potential today. During my talk I will examine aspects such as the added value, the challenges and possible solutions for a rapid deployment of AR /VR.
Speakers
AR Project Lead
,
BMW Group
Oct 18
09:30 - 10:00
Description
Augmented and Virtual Reality have become common technologies in the gaming and film/media industry. Despite its popularity, the amount of process- and value-added applications for enterprise-oriented solutions is still on a modest level. Modular and flexible approaches for individual setups seem to be a promising strategy for escaping the "show-case trap“. A Shared Experience Platform, combining multitechnological assets with multiuser demands, will help to identify and implement specific criterias for future use-case development.
Speakers
Head of Technology Development
,
Bertrandt
Head of Marketing & Sales
,
Bertrandt
Oct 18
10:30 - 11:00
Description
VR has disappeared from Gartner’s Hype Cycle in 2018, as it is seemingly reaching maturity. Is it really though? We decided to ask the most forward thinking organisations where VR truly stands: has adoption reached the expected scale? If it has, what were the success factors and the hurdles along the way? The entire session will be situated around the opportunity for attendees to learn about the challenges of adopting and scaling VR in Enterprise. We will showcase best practices in scaling VR. The speaker will present data, a variety of industry case studies and testimonials that illustrate how different Enterprise teams tackled technology adoption in their workplace. The Volkswagen Group, Aeroground Munich Airport and Fraport will be one of the examples.
Speakers
Founder & CEO
,
Innoactive
Oct 17
14:00 - 14:30
Description
What exactly differs from the real and virtual world? Unless you do not touch any object around you, does it matter the object is real or virtual? Do we really need the reality of an object or can technology enable us creating virtual objects and embed into our real-world without any difference? To what extent can we mix the real and virtual world? Can this create an advantage in manufacturing; can you turn this combined world into a cost-benefit process?
Let's discuss it together…
Speakers
Head of Information Technologies
,
Hugo Boss
Oct 18
10:00 - 10:30
Description
Scaling emerging technologies is a tall task for many organizations, especially one that is the largest food company with over 2,000 brands. Learn how Nestlé is tackling the challenge of adopting XR, from a tactical novelty to a strategic technology pillar to bring value to consumers and employees.
Speakers
Extended Reality (XR) Center of Excellence (CoE) Lead
,
Mondelēz International