Oct 25
15:10 - 15:35
Description
Virtual reality (VR) and Augmented Reality is the latest development aimed at changing the way people digitally connect and consume information. Not only will VR and AR alter how we interact and how brands deliver messages to audiences, it will also have significant impacts on behavior change.
During the keynote, attendees will learn about the ways in which virtual and augmented reality are being used to drive behavior change in campaigns and storytelling. The talk will cover the latest research on the effectiveness of these technologies in promoting positive behavior change, Empathy Building and embodiment. There will also be shown examples from companies that have successfully leveraged XR technology to convey messages, serving as a source of inspiration during the talk.
Speakers
Senior Bus. Developer & Marketing Specialist
,
Khora
Oct 25
15:10 - 15:35
Description
Collaboration between creative technologists, film, TV, game, and creative arts is an ever evolving indie scene but as the industry grows so do the players and corporations in this space. With the inevitable development of 3D worlds, Web3, AI eventually being part of a global future, this talk will openly discuss the production and skills required for the evolution of emergent technology storyworld entertainment.
Speakers
Executive producer
,
Lou Doye Presents
Oct 25
15:30 - 15:55
Description
We are currently experiencing a shift from siloed applications and technologies towards new forms of realities. Realities that change human life through technology. Many of these technologies have been on the market for a considerable time. Now these technologies, industries, countries, and humans become deeply intertwined. We are living in a period of profound convergence with unprecedented possibilities. For the better and the worse.
While companies are seemingly fast-tracking humanity into their envisioned futures, the legal systems are struggling. Many people wonder: can the legal systems keep pace? We believe they can and we'll show you how.
Speakers
Ambassador
,
Liquid Legal Institute
Oct 25
15:35 - 16:15
Description
Coming Soon!
Speakers
Immersive Artist, Director, Producer, Facilitator
,
Transformative Tech Lab
Business Developer UK
,
SyncVR
Project Manager - Regulatory Compliance
,
Heka VR
Oct 25
15:40 - 16:10
Description
Two finalists from the $100,000 XR Prize Competition join us on stage to discuss their projects. Both Oleg Gubar and Reedah El-Saie have created immersive games that educate and encourage more sustainable behaviors, particularly in children when the behaviors can more easily become habit.
Join us on the main stage as Oleg and Reedah each have an opportunity to present an overview of the project that earned them a finalist spot in the XR Prize Competition at AWE USA 2023.
Speakers
CEO
,
ARRR
Founder
,
Brainspark Games
Oct 25
15:45 - 16:15
Description
We present a 5G mixed reality remote maintenance demonstrator that supports hands-free remote assistance in industrial settings. The demonstrator provides mixed reality and virtual reality views for on-site and office workers linked via a shared digital space where they are represented as avatars around the digital twin of a machine. Working on actual machines in a real production line, our system uses the hierarchical CAD-data of those machines to provide for a realistic immersive environment. We focus on data-scarcity with cloud-services to protect intellectual property, while embracing the possibilities offered by new technology, such as remote rendering over wireless networks. The presented demonstrator exhibits several key characteristics of an industrial metaverse application as has been showcased on several occasions like the Open Day of the German Government in 2023.
Speakers
Head of Mixed and Augmented Reality Solutions
,
Fraunhofer FIT
Oct 25
15:50 - 16:15
Description
No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.
It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.
Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.
This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.
Speakers
Chief Client Officer & Content Strategist
,
The Wurst Agency
Oct 25
16:25 - 16:45
Description
Join AWE Co-Founder, Ori Inbar for a quick summary of the event and for the announcement of the AWE EU 2023 Best in Show winners!
Speakers
Co-Founder
,
AWE and Super Ventures