With over a decade of experience building and deploying virtual reality and augmented reality solutions, Jeremy founded PwC's first dedicated immersive technologies team. As leader of this department, he has commissioned reports which have been cited by organizations all over the world, produced XR applications that have been deployed in the thousands, and published books which are being used by businesses and universities all over the world. Jeremy has advised governments, the public sector, startups, NGOs, and academic institutions on the value of XR and his work is regularly featured in The Financial Times, The Economist, the BBC, and other media outlets.