Alex Rühl is a pioneering virtual reality (VR) creator and the founder of a production company specializing in narrative-based VR experiences. Since starting her VR career in 2015, she’s written, directed and exec produced several original pieces that have featured at Cannes and the Venice Film Festival, earning her multiple accolades, including The Drum’s 50 under 30, Women of the Future Awards, and the Pioneers of XR Award. Now Head of Emerging Tech at PwC, Alex is working alongside the world’s biggest organizations to help them understand what spatial computing, virtual reality and web3 mean for the future of work, entertainment, communication and commerce.