Agenda

Description

There are over 300 companies worldwide building VR training content and thousands of companies with
VR headsets, including over half of the Fortune 500. Immerse saw this as an opportunity to connect
creators and enterprise organizations looking to take advantage of the unique benefits of immersive
training. Allowing enterprises fast and easy access to all forms of content – from off the shelf to custom,
the Immerse Marketplace allows companies to quickly and cost-effectively offer immersive content to
their workforce, maximizing their VR investments and content providers benefit from new revenue streams.

The current VR landscape doesn’t make it easy – and we’ll look at the challenges and road ahead. But
this could be the key to unlocking a low cost, high impact VR vault that enterprise has long been looking
for.

Speakers

John Fecci

Partnerships Director , Immerse.io

Description

AR already powers compelling ways for shoppers to visualize, try on, and experience products before buying them – helping to increase sales and reduce returns, benefitting both shoppers and businesses alike. In this workshop-style session, we’ll show you how you can create and publish AR Try-On Lenses, whether you’re a beginner, brand or business, or an experienced developer. From external body mesh to cloth simulation, you will see how the Snap AR platform is reimagining retail and fueling some of the most advanced, realistic experiences on mobile today.

Speakers

Description

IEEE Future Directions drives efforts on current, new and emerging technologies. Specifically of interest is the focus on immersive and intelligent realities leveraging AR/VR/MR, AI/ML driving the overall digital transformation. Hear more on what IEEE is doing in this space.

Speakers

Nicholas Napp

Co-Founder , Xmark Labs

Kathy Grise

Future Directions Senior Program Director , IEEE

Thomas Coughlin

President , Coughlin Associates

Description

When an immersive experience takes on all or most of a person’s senses, it becomes a new dimension. Large amount of creativity goes into architecting a dimension (characters, story line, visual, sound, touch feedback) and large amount of compute goes into rendering such dimension into reality (high quality sound and graphics, tracking) this on top of the ingenious instrumented space where such dimension exists.

Previously, rendering of sounds and visuals of a dimension were limited to the amount of compute a person could carried. Compute offloading with high bandwidth, low latency wireless technologies are removing such limitation. New dimensions can quickly utilize what state of the art compute and rendering technologies can deliver with the potential of shortening development and deployment cycles.

Speakers

Steve Duckworth

Void , The Void

Serafin Diaz

VP of XR , XCOM Labs

Description

‘Metaverse’ technologies have promised to bring us together, but many have left us with the illusion of connection. Removing us from the familiar into uncanny and uncomfortable experiences that cannot be sustained or enjoyed by all. We need to start with places where our friends and family gather together. Tilt Five builds on everyone’s favorite pastime – game night – and sprinkles in augmented reality (AR). Blending physical presence and virtual ones, Tilt Five’s holographic gaming system allows for users to interact with each other, whether together or remotely, and of course, the holograms on their table! Jeri Ellsworth joins AWE to share how we can create meaningful social interactions by reinventing game night.

Speakers

Jeri Ellsworth

CEO , Tilt Five

Description

Coming Soon!

Speakers

Nima Shams

VP & GM of Product Business Unit , DigiLens

Description

How to make remote collaboration and self-solve AR experiences accessible in Customer Support and Field Service scenarios, along with the importance of seamless integration into your organization’s existing service management platforms, such as ServiceNow, to drive scale, reduce technical sprawl, and increase value via post event visibility, audits, and AI insights to deliver improved business outcomes.

Speakers

Lance Anderson

VP Industrial Solutions , CareAR - A Xerox Company

Description

Leverage your passion and skills for gaming to change the world! Do you like creating incendiary fights with fire demons or finding ways to uncover story secrets, or how about stealing artifacts from spaceships while avoiding robots? Then join Robin Moulder as she shares insights and lessons learned from game development to creating XR applications for enterprises.

Speakers

Robin Moulder

CEO , 3lbXR & 3lb Games

Description

At the intersection of the physical and digital, today's commercial real estate leaders are investing in a new digital infrastructure and AR to streamline operations, offer innovative experiences, and monetize physical properties in entirely new ways. In this session, Gloria Gavin, Chief Business Officer at Resonai, and Yuji Doi, Innovation Manager at Kajima Construction, will discuss how any business can transform physical properties into data driven digital assets to enable modern experiences, increase operational efficiencies, and benefit from the new business models and revenue opportunities that are now possible in a growing mixed reality world.

Speakers

Yuji Doi

Technology Development Manager , Kajima

Gloria Gavin

Chief Business Officer , Resonai

Description

The term "artificial intelligence" in popular media generally conjures up specters of computers gone mad: dystopian futures where humans have lost all control to self learning computers. But AI is all around us and in use every single day, from customer service bots to NPCs in video games. Join this session as we explore how AI is currently being used with XR, and how it can be used to enhance our experiences in the future.

Speakers

Linda Ricci

Business / Emerging Tech Strategy Consultant , Consultant

Description

Join Niantic Lightship as they talk with developers and designers building truly immersive, real-world AR experiences with the new Lightship Visual Positioning System (VPS). Hear how unlocking the ability to quickly and accurately localize users enabled these developers to create new methods of game play and bring new experiences into AR that have otherwise been impossible.

Speakers

Brian Rose

Director , Niantic, Inc.

Tory Smith

Product Manager , Niantic, Inc.

Antony Tran

Co-Founder & CEO , Foundry Six

Jon Wong

Founder & Chief Product Officer , Foundry Six

Shirley Layer

Full Time Creator , LeARn

Description

There are many great, functioning examples of virtual environments in the Metaverse. And still there is not a clear reason WHY we are building and creating so frantically as if somehow, the Metaverse gates were about to close.

It's interesting that there are very good, affordable devices out there for consumers to get into The Metaverse, but usage data suggests that even hardcore amers aren't spending a long time in headset. With this panel, we will explore:
• The way that creators are thinking about the future of storytelling
• The psychology of The Metaverse - why will consumers care?
• Elevating the human experience
• How storytelling will evolve and the tools required to produce a different kind of narrative
• What is myth and what is real relative to The Metaverse

Speakers

Marcie Jastrow

Chief Revenue Officer , Evercast

Jacqueline Bo?njak

Founder / CEO , Mach1

Jack McCauley

Innovator in Residence , UC Berkeley

Jenna Seiden

Senior VP Business Development , Skydance Interactive

Maureen Fan

CEO & Co-Founder , Baobab Studios

Description

If you’re a founder, you’re probably used to Investors asking all the questions. But in this session we want to flip things around and give the power to the founders. We’ve invited 4 investors who all focus on investing in AR/VR, Spatial Computing and the Metaverse. They will have 2 minutes to pitch their own funds and the areas they’re interested in and then it’s over to you. Want their opinion on the startup you're building? Curious to get their hot take on a specific use case or opportunity? Wondering if they’re tired of defining what the Metaverse means to them? It’s up to you to ask.

Speakers

Gregory Castle

Managing Partner , Anorak Ventures

Moritz Baier-Lentz

Partner , Lightspeed

Dave Haynes

Partner , FOV Ventures

Kristina Serafim

Managing Director , Verizon Ventures

Description

With customer buying preferences shifting to virtual with high regard for convenience, comfort, and hygiene, enterprises across the globe must be ready to keep up with the pace of immersive transformation. Join us as we uncover the Metaverse playbook for the enterprise of the future, delving into how they can provide immersive experiences and an omnichannel connected journey to their customers while building a robust recommendation and retargeting engine for personalization. We’ll go deep into the following 4 critical aspects of leveraging Metaverse to drive immersive transformation:

• Invest in building high-quality 3D assets for your products.
• Create an immersive, scalable, and compatible product experience for all smartphones, utilizing those assets.
• Integrate the immersive experience with omnichannel touchpoints and the sales pipeline(LMS & CRM) for a connected customer journey
• Rely on the right set of metrics to track and drive continuous innovation in customer experience and build a better marketing funnel.

We’ll also share our own experience from working with large enterprises, solving for their entire workflow and the disruptions & differentiation they witnessed.

Speakers

Prashant Sinha

Co-Founder & CRO , Metadome

Description

Businesses have boarded the XR bandwagon in the areas of marketing/user experience as well as employee onboarding and training, largely using asynchronous simulations or immersive experiences. Early XR adoption in university courses seems to be either from a technical skill building perspective or from an angle of exploring the possibilities of immersive technologies.

Synchronous learning in VR is largely overlooked at present, yet has many untouted benefits such as the ability to recreate the magic of community, shared knowledge, and belonging, which in-person training and education offered learners for decades. Learning in VR synchronously can be a meaningful way of enhancing immersive technology adoption in academia and industry.

This panel will discuss the various dimensions of integrating VR as the post-Zoom frontier in education and corporate training.

Speakers

Melissa Torres

Customer Success Manager , VR/AR Association

Renu Ramakrishnan

Head of Learning Experiences & Client Services , Edstutia

Daniel Sisson

CEO , Spatial Ape

Yogini Joglekar

Founding Faculty , Edstutia

Description

In the session we will explore how dynamic aberrations correction can increase the apparent resolution, eliminate color fringing and pupil swim effects, and enlarge the eye-box in the highest-end displays, such as Oculus Quest, Varjo VR-1 and HP Reverb G2.

Having to achieve high resolution, wide field of view, and large eye-box, the VR/AR head-mounted display makers face the challenges impossible to overcome by hardware design alone. Even the latest-and-greatest devices retain the common flaws spoiling user experience: blur and color fringing outside of the small “sweet spot,” picture quality degradation and geometry distortion at wide gaze angles, and a tiny eye box.

In order to achieve realistic picture quality and natural visual experience, the rendering pipeline has to include advanced image pre-processing beyond the standard geometry warp and channel scaling. Almalence created the Digital Lens, a computational solution utilizing a precise characterization of HMD optical properties along with a dynamic aberration correction technique, adjusting on the fly to the eye-tracking data.

Speakers

Eugene Panich

CEO , Almalence

Description

Many enterprises already realized use cases, in which immersive technologies generate added value. One of the key questions is still how to roll out these use case across the company at a large scale. The usage of complex data, visual quality of content, security aspects as well as the infrastructural base are challenges. Philipp Landgraf (Holo-Light) and Terry Schussler (Telekom) explain, how XR streaming and 5G solutions, such as managed latency, help to increase quality, reliability, and ultimately large rollouts of XR solutions.

Speakers

Philipp Landgraf

Senior Director XR-Streaming , Holo-Light

Terry Schussler

Sr. Dir., XR & Metaverse , Deutsche Telekom AG

Description

Immersal (mobile) App will revolutionize how you understand metaverse, create, share and collaborate in it. We will introduce an easy way to create a private piece of metaverse anywhere and demonstrate how sharing your private piece of metaverse between your friends or to everyone is fast and fun. Someone has to pay the bill of course so monetization is discussed.

Speakers

Matias Koski

CEO , Immersal

Description

Founders and investors - join the networking reception to raise a glass and celebrate your achievements, right after the startup pitch session outside of Grand Ballroom A

Description

What we have learned about scaling XR in enterprise: frontline market data, HMD pros/cons, why legacy mobile device management solutions (MDMs) aren’t working for companies, and how to scale your fleet.

Speakers

Brad Scoggin

CEO & Co-Founder , ArborXR