Agenda

Description

Augmented reality carries virtually limitless power as the final interface between the human world and the digital world. The arms race for the completely digital product lifecycle, or "digital thread" has begun, and the future will be decided based on two fundamental aspects: content, and data. In the human world, content is king. In the digital world, data is king. In 2021 Scope AR launched WorkLink Create, the world's fastest AR content authoring platform. It has since revolutionized workflows for training, manufacturing, and field service in augmented reality by expanding our customer's AR content catalog by orders of magnitude. In this presentation, we will announce our groundbreaking new technology for real-time data, and explore the incredible new use cases it unlocks.

Speakers

Scott Montgomerie

Co-founder and CEO , Scope AR

Description

Outlets located throughout the Convention Center & the Hyatt. Food available for purchase. Credit card sales only.

Description

META’s ARfusion™ platform combines precision cast lens fabrication tools with functional metasurfaces. Recognizing the growing need for user prescriptions in AR eyewear, we have created a platform that allows developers to integrate waveguides and associated smart technologies into thin lightweight prescription glasses. As will be discussed, ARfusionTM allows many smart technologies including waveguides, microdisplays, holographic components, liquid crystal and electrochromic foils, antifogging films, eyeglow suppression films and antennas to be seamlessly integrated within glasses. The ARfusionTM fabrication process requires few steps, and is scalable, versatile and cost-effective.

Speakers

Jonathan Waldern

CTO , META®

Description

The XR Guild is a collection of conscientious artists, designers, developers, researchers, PMs, lawyers and business people dedicated to the ethical development of χR, Spatial Computing, web3, the Metaverse (and any other popular names that may arise) for the collective benefit of Humanity. It is open to anyone working in XR (at any level of experience or background) who is serious about promoting ethical principles across big companies and small.
Come learn about the Guild, why it exists, what are our principles, and who is organizing it. Bring. your questions and we'll answer as many as we can.
Panelists include Tony Parisi, Amy Peck, Evo Heyning, Damon Hernandez, and Holly Hirzel.

Speakers

Holly Hirzel

Director of Product Management - AR , Consultant

Avi Bar-Zeev

Founder, President , XR Guild

Amy Peck

Founder/CEO , EndeavorXR

Evo Heyning

CEO , Realitycraft

Damon Hernandez

Co-founder / CEO , Mixx Reality

Tony Parisi

CPO , Lamina1

Description

Meta’s core hand tracking technology represents a major step forward in bringing natural interaction and input methods to the metaverse. Will and Shannon, Meta Reality Labs product managers, will share more on our latest hand tracking technology offerings and how it works using computer vision and machine learning. Our team will also share our vision for the future of hand tracking for virtual reality and its many applications, particularly in fitness, which we see as a crucial category for the future of VR. We believe that taking advantage of hands-first inputs will allow developers to unlock powerful, more realistic fitness experiences for users. We'll be highlighting current VR developers leveraging our hand tracking tech to create meaningful and intuitive fitness experiences on Meta Quest, while sharing how other developers and customers can do the same.

Speakers

Shannon Hoople

Product Manager , Meta

Will Najar

Product Manager , Meta

Description

Electrocuted, shot with a nail gun, falling off buildings, Joe has found numerous ways to kill or seriously injure users SAFELY! Joe Millward shares the work he has developed in virtual and augmented reality to train users in areas from construction to hospitality to childcare. Learn how he evaluates industry processes to determine which would be most effective to deliver in an immersive environment. Discover the best immersive production practices to ensure that quality and training effectiveness is maintained. Joe will also share his thoughts on the growth and maturation of immersive technology and how this will impact the future of learning and training. Takeaways from this session include how to evaluate, develop and implement effective immersive training which delivers measurable outcomes.

Speakers

Joe Millward

Innovation Manager , *

Description

Ori Inbar, CEO and cofounder of AWE, will welcome attendees to the 13th annual AWE USA 2022 event with a fresh premise: XR makes dreams come true!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.

Since 2010, AWE has been showcasing how XR make dreams come true and this week will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

The hiring race for top XR talent reached a pivotal turning point. Tech giants are all hiring thousands of top talent at unprecedented salaries and benefits. "Metaverse" Job listings increased 10x compared to last year. Competing for tech talent is not just an HR challenge anymore. It is a matter of survival when the XR tech capabilities of companies are at stake.

Topics to be discussed:
• Challenges of recruiting experienced and diverse XR dev teams
• Key XR tech skills and tools to look out for
• Building a strategic XR talent pipeline
• How to formulate benefits packages and salary levels to retain talent?
• How to hire game dev/designer into enterprise roles?
• What’s the secret sauce behind building strong XR teams?

Speakers

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Ferhan Ozkan

CEO , XR Bootcamp

Brandon Samuel

Public Policy Recruiting Manager , Meta

Description

The metaverse is enabling us to explore new horizons of inclusivity across every sector. We have the opportunity and the responsibility to build a safe online space with radical inclusive principles at its core. No longer defined by the physical space we can create bespoke experiences that reflect audiences' needs and create a technology led equitable future, whilst keeping these spaces safe for all.
Featuring two leading experts from the UK cultural and academic sectors, this talk will draw on a range of international projects in which they have played vital roles. Asking questions and providing practical solutions to how the metaverse can act as a catalyst to rethink our shared future, and how embracing new technologies can encourage fresh perspectives, future thinking, and a radical approach to inclusion and access.
Takeaways:
• How utilising the metaverse can benefit telling cultural narratives.
• What can we expect from the next generation of experiences, festivals, and events?
• How do we meaningfully address the challenge of making content that is truly inclusive?
• Offer practical solutions to inclusivity and safety in the metaverse.

Speakers

Helen Davies

Research Fellow , University of South Wales

Description

360 XR gaming technology is immersive, inner-active, and at the very least cool. It is the main driver of the metaverse industry. Immersive VR Video and VR Filmmaking is a huge departure from traditional filmmaking. Come learn from this panel how they capture reality “as real as it is” and tell their stories in a 3D Metaverse. VR as a medium, has the ability to transport the mind without ever having to leave the comfort of your own home. With this comes a great ethical responsibility for anyone creating in the VR Metaverse.

Join us for a provocative and engaging conversation as we discuss the elements of storytelling as it applies to VR; how VR can expand your brand; and the responsibility that falls to all of us given the ethical concerns that are innate with the technology.

Speakers

Hugh Hou

Co-Founder / Head of XR , CreatorUp

Karen X. Cheng

Director , Karen X LLC

Michael Shabun

VP, Marketing and Business Development , Insta360

Keeley Turner

Executive Producer for VR Content , CreatorUp

Description

With customer buying preferences shifting to virtual with high regard for convenience, comfort, and hygiene, enterprises across the globe must be ready to keep up with the pace of immersive transformation. Join us as we uncover the Metaverse playbook for the enterprise of the future, delving into how they can provide immersive experiences and an omnichannel connected journey to their customers while building a robust recommendation and retargeting engine for personalization. We’ll go deep into the following 4 critical aspects of leveraging Metaverse to drive immersive transformation:

• Invest in building high-quality 3D assets for your products.
• Create an immersive, scalable, and compatible product experience for all smartphones, utilizing those assets.
• Integrate the immersive experience with omnichannel touchpoints and the sales pipeline(LMS & CRM) for a connected customer journey
• Rely on the right set of metrics to track and drive continuous innovation in customer experience and build a better marketing funnel.

We’ll also share our own experience from working with large enterprises, solving for their entire workflow and the disruptions & differentiation they witnessed.

Speakers

Prashant Sinha

Co-Founder & CRO , Metadome

Description

Marco Tempest specializes in developing immersive experiences of future technologies. Taking ideas about advanced technology, how we might interact with it, and finding innovative ways to bring those concepts alive. In his keynote presentation for AWE USA 2022 he will debut ultraportable real-time virtual production techniques, storytelling, gestural sensing and swarm robotics to give us a glimpse of a delightful augmented future right now.

Speakers

Marco Tempest

Creative Technologist , NASA Jet Propulsion Laboratory

Description

It is argued that the metaverse isn’t here yet, but the tools and foundational technologies exist to create what we imagine the metaverse might one day be: an interconnected spatial web of mixed reality and fully digital worlds that are persistent, interoperable, and social, with rich economic structures and diverse cultures.

On this panel, we’ll hear from some of the leading voices in this space, who are providing the tools, and technologies, or pushing the creative limits of what is possible in our mission to make the metaverse. We’ll talk about accessibility, challenges, design choices, tools, where we are on the timeline of making the metaverse, and where it’s all heading.

Speakers

Melodie Mousset

Co-founder & Creative director , Patch XR

Betty Fink

Content Manager and XR Consultant , Spinning Top Music

Anne McKinnon

Cofounder & CEO , Ristband

Description

After a full house presentation at AWE 2017 our team will return with new hands free 3D user interfaces for XR headsets using the eyes alone. For the first time we will give insight into our technology and explain how eye-vergence based 3D interaction was achieved and why it is as significant for XR headsets as the touch screen for smart phones.

During the presentation we will demonstrate on the latest XR headsets how users can interact in their forward visual space e.g. pick up, move, rotate 3D content using binocular eye vergence movements without having to engage other objects e.g. controllers or display elements. In summary we will have a deep dive into hands free 3D user interfaces using the eyes alone and share how it is useful in consumer and enterprise environments.

Speakers

Botond Bognar

Co Founder, CEO , Pillantas Inc.

Description

A wonderfully exciting opportunity is upon us to utilize the tools of virtual reality to change the current educational paradigm. Daniel and Angelina will be asking each other questions regarding the critical considerations of mass adoption of virtual reality within teaching and learning.
Dr Angelina Dayton, senior Virtual Reality Research Scientist at Virtual World Society has put over 30,000 first time users into a headset. Daniel Dyboski-Bryant' organisation - Educators in VR - has delivered over 3,000 virtual workshops, talks and sessions.

Speakers

Angelina Dayton

Executive Director , Virtual World Society

Daniel Dyboski-Bryant

Founder , Virtual World Society

Description

Join us in an authentic panel discussion with three CEO’s leading the Immersive Tech Landscape. The focus will be on the current trajectory of immersive media, and where we are headed. As Founders, how has the landscape of VR changed from the previous years? What is the latest thinking on the current ecosystem? These CEO’s will share perspectives on team-building and what it takes to develop a highly-driven team working on forward-thinking products. They will speak to how to ideate and build for the Metaverse using the tools available and deep-dive into what it really takes to build out an application for consumer and enterprise use.

Speakers

Inga Petryaevskaya

Founder and CEO , ShapesXR

Katherine Bachert

Developer Strategy Team , Meta

Inga Petryaevskaya

Founder and CEO , ShapesXR

Anurupa Ganguly

CEO , Prisms

Emilie Joly

CEO , Zoe Immersive Inc

Description

How do we make compelling and desirable XR experiences for the diverse needs of XR users? User experience (UX) research can identify the direction and accelerate the path towards this goal. But UX research in XR faces new challenges compared to traditional media. What are they and how can UX professionals help solve them? This panel invites UX experts from Academia, Magic Leap, Meta, and Microsoft to share why and how UX research can solve difficult and unique problems in XR, from identifying the target users to iterating and evaluating solutions that may not exist in full form when the data is needed to inform decisions. They will focus on how they have tailored User-Centered Design methodologies for XR, why and how multiple disciplines need to collaborate to make successful XR experiences, and other related topics. If you are interested in finding out how UX research can help your product, come join us in the panel.

Speakers

Yan Xu

UX Research Scientist , Meta Reality Labs

Thom Gable

Senior User Researcher , Microsoft

Zhen Bai

Assistant Professor , University of Rochester

Marina Kuznetsova

Principal User Research Manager , Microsoft

Danny Carson

Sr Director , Magic Leap

Jacqueline Zimmermann

Lead Behavioral Scientist , Magic Leap

Travis Bowles

User Experience Research Manager - Hardware , Meta

Description

Incorporation of 3D assets into the e-commerce customer experience has a significant positive impact. Customers are more likely to purchase products represented by 3D assets, and less likely to return them, because they have a much better idea of what to expect in real life.

Khronos Group's 3D Commerce Working Group was founded to remove barriers to deploying 3D in e-commerce at the industrial scale. By extending Khronos’s glTF standards asset format, creating 3D authoring guidelines and tools, and certifying 3D viewer, this group is working to enable the seamless design, manufacture, and presentation of 3D products.

In this session, experts from a variety of 3D asset providers share how they're working to create a single 3D object that offers value to stakeholders at every stage of product development. Learn how new hybrid working realities are driving the need for fully digital product development workflows. Discover current gaps in the pipeline as well as how to balance requirements for performance, portability, fidelity, and web accessibility. Find out how to incorporate shopping behaviors into the design process, so the same object interactivity features can benefit both product designers and consumers.

Speakers

Yehiel Atias

CEO & Co-Founder , Hexa3D

Tyler Lindberg

Lead, Vertebrae 3D Engineering , Snap, Inc.

Ashley Crowder

CEO, Co-Founder , VNTANA

Paul Duffy

President & Chairman , NexTech AR Solutions

Murad Akhter

Co-Founder & CTO , ALL3D

Description

Mixed reality wearables are coming, and with it an opportunity to turn users into protagonists in their own interactive story. Casting the user as the role of lead character poses many narrative, technical, and usability challenges that have never before needed to be solved. This new form of entertainment will be prolific and provide opportunity for a new generation of storytellers.

Through invention, prototyping, and iteration, we created Forensic Detective, an immersive augmented reality experience that rose to number 2 in entertainment in the App store.

Join Brett Bagenstose, Principal and self titled “Baron of Pixels” of NeoPangea along with Kris Soumas, Director, Content Strategy & Partnerships of Verizon Consumer Group, for a fascinating glimpse into the world of immersive storytelling through AR, and find out how you can tap this new resource to make your own story come to life in a whole new way.

Speakers

Kristen Soumas

Dir., Consumer Content Partnerships , Verizon

Brett Bagenstose

Principal , NeoPangea

Description

Products to support hybrid workplace communication,
collaboration and co-presence are driving the adoption of Extended Reality (XR) and immersive technologies. In this session, Ashley Coffey will share themes from PEAT’s “Inclusive XR in the Workplace” white paper, and share resources from community efforts to make XR and immersive technologies accessible to people with disabilities. Meryl Evans will share her lived experience, perspectives, and practices that can be used to help ensure that immersive collaboration technologies are designed with disability inclusion in mind.

Speakers

Meryl Evans

Accessibility & Marketing Consultant , XR Access

Ashley Coffey

Emerging Technologies Lead, Partnership on Employment & Accessible Technology (PEAT) , PEAT