Jason Yim is the founder & CEO of Trigger XR, the world’s most experienced XR creative agency and developer. For over 15 years, he's been strategizing, building, and running XR solutions for the world’s top brands, helping them to launch cutting-edge AR, VR, and immersive solutions across mobile and HMD. At Trigger XR, we push the limits of emerging technologies in service of stories Brands want to tell and people want to hear.

Jason has been an innovator in mixed reality and has led the company through 350,000+ hours of XR development, notably as a launch partner for Niantic's Lightship, Qualcomm Snapdragon Spaces and Unity’s Apple Vision Pro and as a preferred partner for Meta, Snap, 8th Wall, Google, Roblox and Verizon's 5G Innovation team.

Jason’s recent high-profile work demonstrates the wide spectrum of use cases for XR including entertainment (Jurassic, Spider-Man, Star Wars), sports (NBA, NHL, PGA TOUR, Mercedes AMG Petronas F1), XR retail (LEGO, Nike, Starbucks, Walmart), and enterprise, 5G and AI solutions (AT&T, Honda, Verizon, Alpine).

Jason is a world-recognized mixed reality speaker with talks at major technology and industry conferences including AWS Re:invent, Ad Week, CES, SXSW, Unity's Unite, TEDx, and Augmented World Expo. He has also been featured across leading tech publications such as Ad Week, CNET, Digiday, Engadget, Forbes, TechCrunch, VentureBeat, Wired, XR Today, CMSWire, Sirius Business Radio, among others. He’s also served on the Interactive Advertising Bureau (IAB) AR Board and advises students at the Navajo Technical Institute.

Jason has seven assigned patents in AR/XR and was named to “Next Reality's “30 People to Watch in Augmented Reality” as well as recognized as an “Innovator and Disruptor in Tech” by America on Tech (AOT).