Since the early 90s, Martin has been engaged in all aspects of 3D and Computer Graphics. In 2007, he joined IKEA, where he during the first 10 years established the technical setup for professional 3D processes for large scale image/animation production. Since 2017 his main focus is the IKEA Spatial Computing Lab, doing cutting-edge Spatial Computing innovations, placing the lab at the forefront of global retail industry. He also is passionate in the strive for open standards and have an active role in Khronos as vice president.