Cynthia Maller is Head of 3D Creative Technology at Walmart. Her focus is building customer (internal and external) trust by strengthening and scaling the three pillars of 3D for retail: inspiring aesthetics, visual integrity and operational excellence. She believes that every one of us has the talent and capability to add value to immersive commerce, and to be a builder, a citizen and a purveyor in the coming Metaverse; this drives her commitment to peer education, advocacy and invention. She is also a Certified Emotional Intelligence Practitioner, and speaks often about how to harness this tool to build relationships and exercise influence. When she’s not at work, she’s figure skating. Her drive to try new things, to push herself, both in commerce technology and on the ice, is guided by the words of Erin Hanson, “What if I fall? Oh, but my darling, what if you fly?