Kerestell “Lemming” Smith is the creator of Gorilla Tag and the chief creative officer of Another Axiom. Kerestell founded Another Axiom as a solo developer with the mission to create VR experiences that fit the strengths of the new medium. Due to his vision and Gorilla Tag's success, he grew Another Axiom into a top-tier VR studio that now boasts 50+ employees. As an early adopter of VR gaming, Kerestell is a big advocate for the genre and previously led the Eclipse esports team to two back-to-back Echo Arena world championships in 2017 and 2018.