Agenda

Description

Though tech giants like Netflix, Microsoft, and Google are pressing pause on metaverse ambitions in light of economic headwinds and spiraling hype cycles, spatial data is powering virtual environments that drive real benefits and practical utility for enterprise functions and consumer applications. Yet creating an immersive, effective, and agile spatial lake—deep enough to power the metaverse—requires three key functional layers to (1) create and manage, (2) build and operate, and (3) deliver and interact at scale. In this panel, spatial computing expert David Randle (Global Head of Spatial Computing GTM at AWS) moderates a panel with meta-world-makers Josh Rush (CEO at Surreal Events), Ryan Smith (Head of Product at RapidCompact by DGG), and Dan O’Brien (GM Americas at HTC VIVE) to discuss the formula for creating a “Spatial Lakehouse” solution strong enough to make the metaverse matter to employees, clients and consumers alike.

Speakers

Dave Randle

Principal GTM Specialist | Spatial Computing , AWS

Josh Rush

Co-Founder & CEO , SURREAL EVENTS

Dan O'Brien

HTC Vive Gen. Mgr. | President Americas , HTC Vive

Ryan Smith

Head of Product , DGG

Description

Luisa Paes from ARVORE Immersive Experiences brings an overall look on how the studio works narrative in their award-winning XR projects. We'll have an ample look on where to start and what to know about the segment, including practical solutions brought in their games Yuki (both VR and MR) and Pixel Ripped. If you want to know more about the link between narrative design and XR, look no further!

Speakers

Luisa Paes

Narrative Designer , ARVORE Immersive Experiences

Description

Fans don’t just want to watch the game - they want to be a part of the experience. To engage their attention, fans demand a personalized, emotional experience, with increasing pressure to show innovation. Tech enabled experiences provide brands an opportunity to gain insights on their fans (their needs, motivations, etc.), and become more influential in their purchasing decisions.

Whether digital platforms, AR, VR, AI, holograms, or NFTs, the gamification of the fan experience is an example of the way teams and brands can optimize consumer interactions to increase sales, analyze customer engagement, and measure partnerships. From pre-event, to on-site, to at-home, and post game experiences, our fireside chat will explore how brands can leverage XR to connect with consumers, build fanbases, and influence opinion.

Speakers

Bobby Basham

Director, Baseball Innovation , Chicago Cubs

Natascha French

CMO , MVP Interactive

James Giglio

CEO and Founder , MVP Interactive

Description

In a fast-evolving world of technology, staying ahead of the curve and pushing creative and technological boundaries with AR is not just beneficial, but essential. Join Resh Sidhu and Ben Feuerstein, the founders of Snapchat's AR Creative Studio, as they unveil their key principles for building industry-leading AR experiences with the Snap AR platform.

During this talk, they'll share principles for AR development on Lens Studio backed by real-world examples of experiences that have captivated festival-goers with Live Nation, transformed fashion with Vogue, and brought wonder to Coca-Cola. Whether you're a brand, a developer, or simply curious about the latest advancements in Snap AR’s technology, this is a unique opportunity to learn from experts and gain practical insights and innovative ideas.

Get ready to be inspired, educated, and amazed by the incredible possibilities of Snap AR, and how it can help you meet the ever-changing demands of today’s consumers.

Speakers

Ben Feuerstein

Head of Business, Ops & Innovation, Arcadia Creative Studio , Snap, Inc.

Resh Sidhu

Global Director, Arcadia Creative Studio , Snap, Inc.

Description

Delta Air Lines is the U.S. global airline leader in safety, innovation, reliability, and customer experience. Powered by its employees around the world, Delta has, for a decade, led the airline industry in operational excellence while building on its reputation for award-winning customer service.

Creating a safe environment for its employees and customers is one of Delta's top priorities. As such, it is imperative that new employees go through rigorous training to do their job safely and effectively to achieve the high-quality service that Delta is known for.

This talk delves into the benefits and challenges of using a virtual reality first design approach for creating interactive training simulations. We explore the advantages of utilizing VR technology to enhance learning and development and how designing with full VR interactivity in mind leads to more effective training outcomes. We will then discuss the impact of adding moderator capabilities into an iPad companion app to enhance the experience for the person in virtual reality and test their skills at a higher level.

Find how Delta identified the intended means of distribution and deployment, as well as the process for determining if WebXR (desktop version of the VR simulation) is a viable solution. We will share the process of adapting the virtual reality simulations for use on desktop platforms to increase accessibility for a wider audience while still preserving immersion. The presentation will cover topics such as the process of designing simulations that are both immersive and effective and the technical considerations involved in adapting VR simulations for use on desktop platforms.

This session will leave attendees with the following takeaways:

• Deeper understanding of how to design and develop training simulations that take full advantage of the unique capabilities of VR technology

• Benefits of intentional design

• How to translate VR simulations to other platforms for maximum reach and impact

• Considerations for prototyping and production before you start your own project

• Technical considerations for designing simulations that can be used in both virtual reality and desktop environments

Speakers

Annie Eaton

CEO , Futurus

Kevin Marcum

Program Manager , Delta Air Lines

Description

IEEE Future Directions drives efforts on current, new and emerging technologies for humans and the digital world. Hear about the latest initiative on the metaverse and how IEEE is advancing and navigating in this space.

Speakers

Nicholas Napp

Co-Founder , Xmark Labs

Dejan Milojicic

Distinguished Technologist , Hewlett Packard Labs

Jeewika Ranaweera

Vice Chair, IEEE Future Directions , IEEE

Kathy Grise

Future Directions Senior Program Director , IEEE