Agenda

Description

Coca-Cola has always been in the experience-making business — the simple pleasure of drinking an ice-cold Coca-Cola is timeless and ubiquitous in its appeal. But how does a company with a 130-year-old brand and physical products grounded in the analog world translate and transform that experience into the digital domain?

Join Benny Lee, global manager of digital design at Coca-Cola, in this fascinating session to discover:

- How Coca-Cola continues to craft authentic and meaningful experiences with innovative 3D technology and digital touchpoints covering AR/VR, NFT, and Metaverse.

Speakers

Benny Lee

Global Manager of Experiential Design , Coca-Cola

Description

Dispelix develops and delivers elegant and high-performance see-through waveguides that are used as transparent displays in extended reality (XR) devices. We are the trusted and visionary partner of the most demanding customers in XR, and enable the industry leaders to redefine the form, function, and feel of XR wearables. Join our Co-founder & CEO, Antti Sunnari, as he discusses how together with Dispelix you can realize your product visions from waveguide design to mass production.

Speakers

Antti Sunnari

CEO , Dispelix

Description

Construction is a complex and messy process, combining millions of individual components - all needing to be positioned in the exact right place with mm-level accuracy. However, the construction process has largely remained unchanged for thousands of years. A group of people design a building, listening to every wish and elaborate desire coming from the Owner, and then they hand the design over to thousands of other people to actually build it, without any understanding of how this design fits the real world. It’s kind of like building a massive jigsaw puzzle where thousands of people are responsible for one piece or another, and no one really knows how they all fit together. This waterfall process leads to building things up only to tear them down immediately after and then build them right back again - just moved over by 1ft - something the construction industry spends over $280B per year doing. This is simply not sustainable, for the industry, for the stakeholders, and most importantly - for the planet. With nearly 40% of the world’s Carbon emissions being contributed by the construction industry, transformation is desperately needed.
And that’s exactly what Trimble is working to do. As a leader in high-accuracy positioning technologies, Trimble has a long standing history of bringing precision to the construction industry - helping to fit all those puzzle pieces together. But we see the opportunity to do more. Since 1997, when we filed our first XR patent, Trimble has been transforming the way the world works by connecting the physical and digital worlds. Now, we’re working to change this archaic narrative, by empowering everyone in construction to visualize, interpret, and action the design through Augmented and Mixed Reality technologies in the field. From catching design mistakes by viewing 3D models on any worker’s iPad, to being more efficient by controlling the most precise Total Station with nothing more than your gaze, we are improving communication and collaboration around design intent, enabling more efficient and sustainable projects. Follow us on this journey as we outline how Extended Reality technologies are revolutionizing the way the construction industry operates today, tomorrow, and for decades to come.

Speakers

Nathan Patton

Product Manager , Trimble

Anneka Chand

VDC Manager , Canadian Turner Construction Company

Description

Doublepoint builds a gesture-based touch interface to enable efficient, robust, and intuitive AR interaction. At this talk, they will showcase how these solutions can work as standalone input modalities or be combined to supercharge eye tracking and hand tracking.

User input is one of the many challenges standing in the way of the mass adoption of AR. How will the everyday person interact in Augmented Reality? What's the role of touch in interaction? At Doublepoint we research different ways for people to interact in AR and develop the best technologies to detect these interactions efficiently and reliably.

Currently, there are a lot of input methods for AR using built-in sensors of the headset, such as hand tracking, eye tracking, and voice input. However, if we want it to be as transformative as the graphical user interface or the capacitive touch screen, we need to put deliberate thought into building the ideal input paradigm and the needed hardware that might not be in the headset itself.

At this talk:

• We’ll demonstrate how a machine learning algorithm on existing smartwatches can already significantly improve AR interaction.
• We’ll show how it can be combined with eye tracking and hand tracking sensors in the headset to improve interactions even more.
• Lastly, we'll show some of our future custom hardware dedicated to sensing advanced micro-gestures in a small and convenient form factor.

Speakers

Jamin Hu

Co-Founder and CTO , Doublepoint

Description

E-commerce is the beachhead of the metaverse. Virtual try-on, AR and 3D room design tools, and a rising marketplace for purely digital items are changing both how people shop and what they shop for. Built for interoperability and optimized for web-based applications, the glTF standard remains the best transmission solution for multi-platform e-commerce assets – but to meet the challenges of the open metaverse, it must evolve. The open glTF standard, the “JPEG of 3D,” was built to meet the need for interoperability, and it is evolving to address the next generation of e-commerce use cases.

In this session, members of the asset creation and retail communities will discuss the gaps between the built-in capabilities and attributes of the most common 3D asset format, and current and emerging e-commerce requirements. We’ll examine use cases and discuss the challenges of current approaches. Finally, we’ll explore new extensions under development for glTF, including interactivity, behaviors, and the ability to assemble multiple assets into a single scene. Our panelists will share demonstrations of the kinds of experiences retailers will soon be able to offer cross-platform. You’ll leave inspired, with new ideas for your e-commerce platform and strategies to implement them using cost-efficient, interoperable standards-based assets.

Speakers

Mike Festa

Vice Chair of 3D Commerce , Khronos Group

Amra Tareen

CEO , ALL3D

Ashley Crowder

CEO, Co-Founder , VNTANA

Daniel Frith

Chief Creative Officer (CCO) , London Dynamics

Description

Learn how to make player feedback fun and informative for your entire team with this one simple trick! Join Ashley “ashleyriott” Blake, Chief Operating Officer, Andromeda Entertainment, as she breaks down some simple tips for tagging and interpreting player feedback about your IP into quantifiable priorities for your production teams using examples from made-for-VR titles. Best practices for parsing player feedback include tips to help demystify emotional feedback by breaking it down into measurable, quantifiable priorities and actionable data for your teams. Use data to give your players a voice and paint a clear picture for your team.

Speakers

Ashley Blake

COO , Andromeda Entertainment

Description

It's never too early to start building a strong community through active engagement with your potential customers or players. In this session, Eric Masher and Todd Jackson offer practical advice on how to create and sustain a successful VR community.

Speakers

Eric Masher

COO , Impact Reality / Flat2VR Studios

Todd Jackson

Content Creator / Podcaster , Q2C-VR Gamer

Description

Join us at the official eco-friendly, tailgate style AWE Afterparty at the Hilton Hotel Santa Clara, directly across the street from the convention center.

Discover your potential as we delve into the world of tomorrow, brought to you by the visionary Immersive producer, Michael Ronen. Network with fellow attendees, as you envision where your company, product, and career might be in just a few years.

Raise a toast to the future and groove to the beat . Unleash your imagination and build meaningful connections as you explore the endless possibilities that await.

Open to all AWE participants with an AWE badge.

Description

Please join us for the Welcome Party from 6:00 – 8:00pm at the Hyatt Santa Clara Ballroom, Cypress Room & Mezzanine.

Wind down after a busy first day and enjoy a 'Zappar-ol Spritz' and light snacks.

Sponsored by Zappar.

Description

Outlets located throughout the Convention Center & Hyatt. Food available for purchase.

Description

Outlets located throughout the Convention Center & Hyatt. Food available for purchase.

Description

Outlets located throughout the Convention Center & Hyatt. Food available for purchase.

Description

Join us in the Expo Hall and Playground areas to meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, make connections, and more.

Description

Join us in the Expo Hall and Playground areas to meet sponsors and exhibitors, discover the latest AR/VR tech, check out the newest start-ups, make connections, and more.

Description

The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. Now in its 14th year, the Auggies continue to showcase the best of the best in augmented and virtual reality. Winners will be presented with a prestigious Auggie Award live on stage.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

Please join us for Happy Hour from 5:30 – 6:45 pm in the Mission City Ballroom (Main Stage), Lobby & Patio Area.

Network and enjoy the spectacular experiences provided by some AWE-some XR companies. Enjoy a cocktail and some light snacks too.

Description

Join us for this very special panel featuring top creators in XR building AR apps and filters for the world to enjoy. Find out more about their latest projects in a lightning round where they'll each be given only 4 minutes to present in an extended "elevator pitch" sort of format.

Speakers

Manuel Borrero

Creative Director and Entrepreneur , Universe AR

Alexis Zerafa

AR Artist and Creative Technologist , The Mill

Celine Park

Community Manager for TikTok , ByteDance

Paige Piskin

Social AR Developer, Influencer and Designer , White Glove Media

Nuno Folhadela

CEO , ONTOP

Isabelle Udo

Founder & Creative Director , videOrbit Studio

Julia Roga

AR Developer , Julia Roga AR

Michael Guerin

Founder & CEO , Imvizar

Nadia Tamez

Founder , Synergy Studio

Description

Theft, hacks, and phishing scams have been an issue since Web2 first existed. The problem is exacerbated in Web3 because there are so many additional vulnerabilities with smart contracts and digital wallets. The main difference between Web3 and Web2 personal security? In Web3, it only takes a single click to lose everything you own.

As businesses from gaming and entertainment industries to enterprise and DeFi platforms actively explore Web3 payment processes and currency options, the question becomes – who is responsible for protecting the user’s assets? Is it the individual or the brand? Spoiler Alert: both are. Individuals need to be savvy about the risks and businesses and brands should innovate responsibility, making built-in security frameworks a priority. Brittany Mier y Teran, Head of Business Development for Harpie, hopes to bridge the gap, sharing best practices and strategies for how brands and individuals can make safer decisions while trading, gaming, and interacting in the digital age. This talk will discuss the most common risk factors for personal asset security in Web3 – from social engineering and payload app scams to website hijacking and phishing to simple human error and social media misinformation.

Speakers

Brittany Mier y Terán

Head of Business Development , Harpie

Description

Digital Twins connect physical systems with virtual representations and models to allow for visual representations, integration of sensor data, and predictive capabilities for how assets or processes will behave in the future. Globally, organizations are grappling with the acceleration of remote operations and an increasingly prevalent skills gap. Forward-looking companies are addressing this problem by equipping their in-person, hybrid, and off-site teams with mixed reality (MR) solutions that enhance productivity capabilities especially when integrated with Digital Twins. In this session, learn how Sphere and AWS are working together to develop a digital workspace which enables professionals to communicate across languages, distances, dimensions, and time (with predictive capabilities). By partnering on initiatives which include TwinMaker and Lookout for Vision, as well as cloud rendering powered by AWS and its partners, Sphere’s cutting-edge solution is pioneering the future of collaboration, as well as expert assistance and workflow guidance using MR.

Speakers

Jonathan Kyle

Global Business Dev. & GTM Leader , AWS

Description

Did you know that collaboration in the metaverse can benefit greatly from haptics? Learn how realistic, multiuser touch feedback can be cost-effective and fun for teamwork in networked, immersive environments. We’ll also announce preliminary results of exciting new partnerships. Join us as we explore insights and developments which indicate an exciting 5-year path ahead for haptics-enabled training and industrial environments.

Speakers

Joe Michaels

Chief Revenue Officer , HaptX