Agenda

Description

With XR emerging as the next computing platform, creators, brands, and media companies are intensifying their efforts to capture audiences' attention in the immersive space.

In this talk, we explore how XR can reinvent the most compelling form of communication in the world—the power of stories.

Through concrete examples of storytelling applied to industries such as entertainment, education, and food, we dive into the capabilities of XR storytelling to engage new audiences and win the attention battle.

Speakers

Victor Agulhon

CEO , TARGO

Description

Experts in WebAR discuss successful marketing and interactive use cases with some of the top brands/IPs.
Adam Sidwell: Founder at Future House Studios
Joe Gabriel: Developer Relations Lead at Niantic
Jason Steinberg: Managing Partner at Pretty Big Monster
Sharon Seitz: Head of Product at Trigger Global

Speakers

Lani Bertino

VP of Production , Trigger XR

Joe Gabriel

Developer Relations Lead , Niantic

Adam Sidwell

Head of Studio , Future House Studios

Jason Steinberg

Managing Partner and Co-Founder , Pretty Big Monster

Description

Extended reality (XR) environments are made possible by multiple sensors and technical processes acting in concert to process a diverse array of data about the user and their surrounding environment. These data flows power the functions that enable immersive experiences, but can raise privacy and data protection concerns for both users and bystanders. In this presentation, we will analyze:

1. What these data flows look like and identity where privacy issues may emerge, such as how applications of artificial intelligence (AI), including generative AI, can contribute to these challenges by enabling manipulation and inferences about sensitive user information; and

2. Draw attention to how existing and future privacy and data protection laws may interact with XR technologies.

To help the audience understand these privacy issues, we will make use of a new FPF infographic that visualizes the kinds of sensors, data types, data processing, and transfers that can enable use cases that XR may support.

Speakers

Brittan Heller

Counsel , Atlantic Council

Daniel Berrick

Policy Counsel , Future of Privacy Forum

Description

Simulation is a critical mainstay of the initial training and maintenance of abilities across the spectrum of healthcare workers. Though healthcare simulation training has historically been dominated by physical manikin-based simulators supplemented by pen-and-paper tabletop scenarios, VR-based approaches have been rapidly adopted over the past few years.

This panel, consisting of healthcare simulation and training leaders from industry (Air Methods, SimX), academia (University of Pennsylvania, University of Nebraska), and government (US Air Force), will discuss their real-world experience in integrating VR-based simulation into their healthcare enterprises. Particular attention will be paid to lessons learned regarding the benefits and challenges of VR in medical training, best practices for both adopters and solution providers, and approaches for facilitating the collaborative generation of VR-based training scenarios in medicine.

Speakers

Ann Marie Brennan

Director, Helene Fuld Pavilion for Innovative Learning and Simulation , University of Pennsylvania School of Nursing

Beth Culross

Director, Learning Resource Center , University of Nebraska Medical Center

Karthik Sarma

Chief Technology Officer , SimX

William Belk

Director of Medical Simulation and Innovative Education , Air Methods Corp

John Dorsch

Senior Military Advisor , SimX

Description

Will the next version of World Wide Web be semantic? 3D? decentralized? intelligent? immersive? or a mixture of everything (a.k.a. metaverse)? And how can we get there?

Speakers

Rebecca Barkin

CEO , Lamina1

Yu Yuan

IEEE SA President , Metaverse Acceleration and Sustainability Association (MASA).

Tom Furness

Founder & Chairman , Virtual World Society

Neil Trevett

Chair , Khronos Group

Sri Chandrasekaran

Director , IEEE

Ramesh Ramadoss

Chair , IEEE

Thomas Coughlin

President , Coughlin Associates

Description

In this session, we will release the latest data on the Chinese spatial computing market, and provide an overview of the current market landscape. CEOs of leading companies in the region will share their opinions on the latest trends, biggest challenges, and excitement to come. A taste of AWE Asia!

Speakers

David Weeks

Producer & COO , AWE Asia, Sunrise International

Description

Unlike some people's perception, AI is not stealing the spotlight of metaverse. Instead, the synergistic acceleration of metaverse and AI development is the real trend that is happening, and we are facing the opportunity to make the metaverse industry really take off. Metaverse will lead the next stage of digital transformation, and will provide an effective path to address climate change and other global challenges. We share a vision for accelerating the development of metaverse related technologies, ecosystems and markets in a sustainable manner and contributing to greater sustainability.

Speakers

Yu Yuan

IEEE SA President , Metaverse Acceleration and Sustainability Association (MASA).

Ramesh Ramadoss

Chair , IEEE

Description

The technology of virtual worlds is constantly evolving, and one of the most significant changes in recent years has been the rise of spatial chat allowing participants to communicate in a three-dimensional virtual space. But spatial chat is more than just a tool for enhancing immersion. In this talk, we will explore how spatial chat is changing the way participants communicate and collaborate. We will discuss the benefits of spatial chat, including its ability to facilitate teamwork, improve experiences, foster social connections, and the potential for future innovation in this area.

Speakers

Angelik Laboy Torres

Developer Advocate , Dolby.io

Description

In 2000, Motorola launched its first touchscreen mobile phone. Over the next decade, that PDA phone evolved and informed what we all now know as the smartphone. The ensuing apps and app stores formed an ecosystem that has contributed to the transformation of the internet into the mobile internet.

Today's Augmented Reality (AR) glasses is following a similar market adoption and growth trajectory. Meanwhile, recent display and processing advancements are bringing AR solutions that consumers desire. XREAL is leading the charge with a goal of making AR glasses available to all.

Speakers

Jon Li

Head of US Market , XREAL

Description

As new technologies evolve, so do the ways we live, work, play, shop and explore the world around us.

Hear how gaming and play are influencing our everyday experiences. Learn how global brands and up-and-coming startups are creating connected experiences and merging mixed worlds through gaming, the metaverse, web3, emerging technologies such as augmented reality, AI, voice, sound, senses, and beyond.

This session will share an overview of the current market landscape with real-world examples and discuss how innovators are changing the way we interact with the world.

Take Away 1: Provide an understanding of how gaming and play are influencing our everyday experiences.

Take Away 2: Outline specific examples of how companies are creating mixed and merged experiences through gaming, the metaverse, web3, emerging technologies.

Take Away 3: Key trends, future thinking and the opportunities ahead for gamifying the world around us.

This session is for….
This session is for brands, technologists, innovators and creators who are looking to learn more about how gaming and play are influencing our everyday experiences.

Consumer Brand Leaders, Digital Executives, CIOs, CTOs, CDOs, CXOs, Technologists, Product Leaders, Product Managers, Product Owners, Digital Transformation Leads, Cultural Transformation, Consulting

Speakers

Adam Shlachter

Strategic Partnerships Marketing , Niantic

Matt Fleckenstein

Executive Product Leader , The Walt Disney Company

Val Vacante

VP, Solutions Innovation , dentsu

Eve Weston

CEO/Creator of Realities , Exelauno

Description

First responders (FR) need every advantage during critical moments of fleeting life, and SMART cyber-physical systems (CPS) provide crucial information for time-sensitive events. Wireless real-time convergence of building information modeling, interfacing of 3D data through machine-to-machine and machine-to-human analytics exchange, and bio-telemetry monitoring of victims and responders will save lives.

Auto-populated, legacy, and real-time remote sensed point clouds would allow FR personnel and their commanders to intelligently and visually understand their environments during response. Mixed physics computational fluid dynamic programs allow for predictive outputs in structure and wildland fires, hazardous materials releases, and other natural and human-initiated events. Technical rescues and high-life hazards will benefit from SMART Cities, IoT, remote sensing, virtual, augmented, and mixed realities. The unconscious patient will be treated via facial recognition software, allowing responders to know medical history, and complimentary real-time field communications will be transmitted to base hospital trauma surgeons-in 3D.

The SMART FR- during the response, mitigation, and post-incident analysis, will view emergencies through 3D projected light and holographic displays and immersive HUD lenses. The multi-sensor fusion-enabled technology is focused on saving civilian lives and empowering responders.

Speakers

Kirk McKinzie

President , McKinzie Smart Technologies

Dan Munsey

Fire Chief , San Bernardino County Fire Department

Description

Business, social, and educational organizations are just beginning to navigate the
potential of Web 3 for creating communities, including virtual worlds – both screen-based and in virtual reality. And while the drive to develop photorealistic avatars continues, the question of visual biases that persist in our cultures give argument to cases where flexible and individualized avatar design may allow for greater inclusivity, creativity, and engagement. This presentation will touch on current research looking into the opportunities and challenges of avatar design as a tool for diversity, equity, and inclusion.

Speakers

Donna Davis

Dir., Oregon Reality (OR) Lab , Univ. of Oregon

Description

In this exciting panel we will be talking to the game legends, Survios, about how they collaborated with Qualcomm and T-Mobile to develop the next generation of AR gaming with the Puzzle Bobble game.

We will explore how Survios utilized the Snapdragon Spaces platform to develop and deliver an outstanding demo of Puzzle Bobble. What game mechanics were used and how the platform was utilized. What considerations made this IP attractive for developing on the Snapdragon Spaces platform.

We will hear from an expert from Qualcomm on the features of the Snapdragon Spaces platform that were used.

We will also hear from T-Mobile’s XR lead, Cerilenne Menendez Mendoza about how connectivity and the T-mobile network has powered this 5G XR game.

Speakers

Kathy Braegger

Director, Business Development , Qualcomm Technologies, Inc.

Louisa Spring

Founder , SAM Immersive

Alex Silkin

Co-Founder & CTO , Survios

Cerilenne Menendez Mendoza

XR Lead , T-Mobile

Description

AR, VR, and mixed reality (MR) are already having a positive impact on the next generation of healthcare, including mental health. While some applications focus on education or training, others are helping patients directly, bringing comfort to the healing process. Every day, creators and companies are building real-time 3D projects that push the boundaries of the real world into the virtual and develop applications with the potential to change lives for the better.

Unity’s Vice President of Social Impact, Jessica Lindl will interview three creators about how their work is making a positive impact on individuals and patients dealing with challenging issues. Specifically, hear from:

Lindsay Watson Co-founder of Augment Therapy, an AR experience that turns children’s physical therapy into a game. Augment Therapy makes physical therapy software that is both fun for kids and effective for clinicians. The AR experience is designed to help children in hospitals, often those with cancer and intense pain, get out of bed to conduct physical therapy and ultimately become well enough to go home. https://augmenttherapy.com/

Dr. Joanneke Weerdmeester, a behavioral scientist working with Explore Deep, the company behind DEEP - a meditative VR experience controlled by breathing. DEEP has been created as an intervention tool for people with anxiety and research is now being expanded to explore how DEEP can support people with trauma, PTSD, functional disorders, long COVID, and youth in forensic care.

Carrie Shaw, MS, is a medical illustrator, public health educator, and CEO & Founder of Embodied Labs, an immersive caregiver training platform for students, healthcare workforce and informal caregivers who are caring for the aging population. Carrie's mission is to accelerate global behavior change for healthier aging at scale by positively impacting the health of self and others through immersive learning experiences. https://www.embodiedlabs.com/

Speakers

Joanneke Weerdmeester

Behavioral Scientist , Explore Deep

Carrie Shaw

CEO & Founder , Embodied Labs

Lindsay Watson

Co-Founder / CEO , Augment Therapy

Jessica Lindl

VP of Social Impact , Unity

Description

In this thought provoking talk we follow the story of John Henry, a character known for his incredible strength and stamina, as he competes against a steam drill powered by artificial intelligence in a high-stakes race to build AI powered XR applications, platforms and even reshape society.

Together we probe critical questions on AI generation of art, music, code, and more.

1. How do these AI tools affect XR creation?
2. What new kinds of applications and services do AI tools unlock?
3. How does AI support new opportunities to scale?
4. What are new kinds of AI enabled business models?
5. What concerns should we have about the rapid deployment of AI to change society?

ChatGPT, Midjourney, Stable Diffusion, DALL-E, Copilot, Lensa, and 3D XR Asset Creation are just the beginning.

Will AI eat our reality?

Join us as we consider the age-old question of what happens when technology surpasses humanity's abilities in the race to build a new XR reality and how it fundamentally changes our existing one.

Speakers

Nicole Lazzaro

President , Xeodesign Inc

Description

Coming Soon!

Speakers

Alex Goldberg

XR Innovations , Blue Origin

Shelley Peterson

Founder | XR Industry Pioneer , Wizard Wells

Paul Davies

Technical Fellow , The Boeing Company

Lauren Marble

Solutions Architect , Amazon Web Services

Description

Magic Leap CEO Peggy Johnson will discuss Magic Leap 2, the traction enterprise AR is experiencing in the market and be joined on stage by a few special guests to talk about the enterprise AR ecosystem.

Speakers

Peggy Johnson

Chief Executive Officer , Magic Leap

Maret Thatcher

CEO , Argyle.build

Kimberly Powell

VP Healthcare , NVIDIA

Description

Immersive technology is rapidly evolving, and AR/VR developers must collectively update our design standards. When innovative XR developers create new interactive functionality, those features become adopted across the industry as XR Design Standards. As technology for hand-tracking improves, we will continue to see an evolution of gesture controls and tools.
This session will offer a deep-dive into some of the best interactive features found in XR games and utility experiences. From the "lasso grab" feature in Half Life: Alyx, to the amazing suite of gesture controls in Hand Physics Lab, we will explore best practices for building and maintaining modular tools for designing interactive XR experiences.

Speakers

Finn Staber

CEO , Chicken Waffle

Description

Coming Soon!

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

Showcasing the importance of a 3D real-time visualization to improve your workflow in different industries.

Speakers

Thaisa Yamamura

Head of Business Development , Sony