Agenda

Description

Have you ever needed help and wished that an expert could be by your side to guide you through a task in real-time? Augmented reality is reshaping the landscape of remote assistance and unlocking a multitude of new opportunities for frontline workers navigating assembly, maintenance, troubleshooting, repair, inspection, and training tasks.

Though numerous AR solutions exist today enabling remote assistance, little insight exists into the experience of users of these new solutions. We’ll discuss the current landscape of remote assistance in augmented reality including Magic Leap’s Assist application, and how AR solutions may provide opportunities beyond traditional solutions. We’ll also share feedback from frontline workers and remote experts, including insights from user testing and interviews.

Speakers

Sydney Blount

Lead Experience Designer , Magic Leap

Jacqueline Zimmermann

Lead, Behavioral Scientist • Product Research , Magic Leap

Description

Industry veteran Avi Bar-Zeev covers the latest trends in XR, AI and The Metaverse to dissect the hype, uncover the hero use cases, and help us avoid repeating past mistakes. As the fabricators of the future let’s take ownership of the way we use AI, Web3, Metaverse and XR to make a positive impact on the world.

Speakers

Avi Bar-Zeev

Founder, President , XR Guild

Description

Are you sitting on the sidelines trying to understand what the next decade of fashion and beauty will bring? Get a front-row seat to one of the hottest discussions to hit the AWE runway. Hear from today's most relevant brands and from luxury, fashion, beauty, and culture leaders on why fashion and beauty are leading the way when it comes to Metaverse and Emerging Tech adoption. The panel will explore:

• How brands are using virtual spokespeople to connect with new audiences
• What Generative AI has to do with the metaverse and its impact on fashion and beauty
• How gaming is becoming Gen Alpha’s new social network
• How brands are preparing for a future with AR glasses
• Innovative real-world examples that illustrate why fashion, beauty and luxury are leading the way

Speakers

Maya Kosovalic

VP Digital Innovation & E-Comm. NYX Professional Makeup , L'Oreal

Akbar Hamid

Founder & CEO , 5th Column

Cathy Hackl

CEO , Spatial Dynamics

Agustina Sartori

Sr Director Digital Innovation , Ulta Beauty

Description

Digital twins are virtual models of real world objects, and can be used a variety of fairly well-known ways, from product design to sales and marketing. But the digital twin has even more talents at many points along the consumer journey. The development of immersive commerce has forever changed the definition of “attribution model,” and the digital twin is a powerhouse within it. 3D experts Cynthia Maller from Walmart and Ashley Crowder from VNTANA will highlight some of the new and positive ways in which digital twins can be given credit in the enterprise arena.

Speakers

Ashley Crowder

CEO, Co-Founder , VNTANA

Description

We take a deeper look at how large brands are leveraging immersive technology, metaverse communities, and budding AI to establish meaningful connections with their customers and also their teams.

Speakers

Phil Sage

Sr. Dir. Design & Innovation HUB , PepsiCo

Lee Kebler

Director , Journey

Josh Shabtai

Sr. Director, Innovation Labs Ecosystem , Lowe's Companies

Rich Beaudrie

Learning & Development, Digital Learning , Chick-fil-A

Description

Gamification is a rapidly growing trend for brands seeking to connect with their customers in more
engaging ways. By incorporating XR (Extended Reality) technologies into marketing campaigns,
companies can create captivating and interactive experiences that leave lasting impressions on
their target audiences.

In this session, Gospooky will delve into the vast potential of incorporating gamification and XR
into brand campaigns across various industries, using virtual worlds, augmented reality, and
gaming. We will present case studies that demonstrate how cutting-edge brands are already
leveraging XR to create unforgettable experiences that captivate their customers.

From virtual treasure hunts and AR-powered scavenger hunts to immersive brand activations and
gaming apps, attendees will learn how to add gamification elements to their marketing strategies.
We will discuss the advantages of different approaches and share best practices for effective
implementation.

Take-away

Participants will leave this session with a deeper understanding of the potential of gamification
and XR across various industries, as well as a roadmap for integrating immersive experiences into
their own campaigns.

Speakers

Tim van der Wiel

Founder , GoSpooky

Description

After over a decade searching for mixed reality smart glasses capable of enhancing his low vision, legally blind Chris McNally walked into the Paris offices of Lynx with his blind cane and sighted guide, and met founder Stan Larroque.

After putting on the Lynx R1, Chris’ world was transformed making it possible for him to see tables, chairs and other obstacles in the room and the expressions on people’s faces during conversations - all impossible moments before. Was it magic? No, just the right combination of technology capabilities to meet the needs of Chris’ low vision.

However, this is just the tip of the iceberg, as advancements in smart glasses hardware, software and MR/AR/XR technologies, along with advancing AI and more, will create incredible opportunities for people with low vision.

Speakers

Chris McNally

Co-Founder , iMcNally

Stan Larroque

CEO , LYNX

Description

Join Michael Running Wolf and Caroline Running Wolf for a discussion about one of the most wonderful uses cases of XR for good as they presenting findings from their research on how immersive tech and AI can be used to reclaim indigenous languages that would otherwise be lost.

Speakers

Michael Running Wolf

Founder & Technical Director , McGill University

Caroline Running Wolf

PhD Student , University of British Columbia

Description

With the use of a standard phone and a 3D scan of a location, you can determine your position with an impressive accuracy of 5cm - a game changer for AR. This technology opens doors to a variety of features including AR indoor navigation, AR workflows, and even remote assistance across large facilities. Spatial applications will make AR a tool for daily use, creating massive ROI for businesses. This talk will show how to use AR for daily operations and ultimately how to increase your ROI.

Speakers

Markus Meixner

CEO , VIEWAR

Description

A fireside chat with Rony Abovitz, CEO of Sun and Thunder (founder of Magic Leap and MAKO Surgical), and his podcast co-host, Forbes tech columnist Charlie Fink. Rony will discuss why he thinks we're in a difficult but necessary middle "Gemini" phase (Mercury-Gemini-Apollo) before a deeper convergence of multiple technologies enables a full flowering of the XR seeds we have been planting for the past ten years, and the five decades before that.

Speakers

Rony Abovitz

Founder & CEO , Sun and Thunder

Charlie Fink

Consultant, Columnist, Author, Adjunct , Forbes

Description

Industry statistics show up to 80% of all AR Pilots never make it through to commercial deployment, forever stuck in a dead zone known as “Pilot Purgatory”. Why do some deployments succeed where most others fail? From understanding the use case and expected outcomes, to selecting the right partners and technology to deliver an exceptional user experience, this session explores the five most important steps you must take to make AR deployments successful.

Speakers

Thomas Strimbu

Strategic Alliances Manager , TeamViewer

Karl Dahlin

Head of Strategic Partnerships , Vuzix Corporation

Description

As a long-time technology trend scout, Leslie Shannon knows that the most successful innovations are the ones that genuinely solve problems - without costing too much. So - what problems does the Metaverse solve? When does the cost of the Metaverse become too high? Join Leslie for a practical tour through the various iterations of today's Metaverse and a real-world, concrete evaluation of which Metaverse elements will propel the creation of the unified, problem-solving Metaverse of the future. Spoiler alert: Not all of today's Metaverse iterations are going to make it!

Speakers

Leslie Shannon

Head of Ecosystem and Trend Scouting , Nokia

Description

Bridging the gap between the daily utility of laptops with the world-changing technology of augmented reality. In this talk, Tamir Berliner will be joined by executives from Sightful partners Chi Xu (CEO, XREAL), and Said Bakadir (Senior Director, Qualcomm) to discuss the opportunities and challenges in making AR a part of our everyday lives.

Speakers

Tamir Berliner

CEO , Sightful

Said Bakadir

Sr. Director, Product Management , Qualcomm

Chi Xu

CEO , XREAL

Brendan Ittelson

CTO , Zoom Video Communications, Inc.

Description

Discover the untapped potential of XR technology as we discuss the crucial role of audio in driving realistic 3D experiences. Whether you’re venturing into VR, AR, or MR, delivering an exceptional audio experience is paramount to ensuring active participant engagement and seamless integration within virtual environments.

Join us for an enlightening conversation with industry experts, Paul Boustead, VP of Product at Dolby, and Michael Kolbrener, COO at Odyssey.stream. Gain valuable insights into the Dolby.io offerings that are powering immersive XR landscapes. And learn about the latest advancements and future possibilities that await XR enthusiasts in the near and long term.

Speakers

Paul Boustead

VP of Product & Architecture , Dolby.io

Michael Kolbrener

COO , Odyssey

Description

In this session, Dijam Panigrahi and Baskar Banerjee, co-founders of GridRaster, will explore the impact of precision 3D AI on industrial Augmented Reality (AR) applications. The discussion will center around the value AR solutions, characterized by high precision 3D
scanning, object tracking and millimeter alignment, can bring to customers in aerospace, defense, and the wider industrial sphere.

A major part of the dialogue will revolve around the integration of 3D Artificial Intelligence (AI) in AR solutions. Panigrahi and Banerjee will highlight their practical applications in fields like automation, robotics, and digital twin scenarios. Mr. Panigrahi and Dr. Banerjee will also walk attendees through the unique advantages of cloud-based architecture, emphasizing its scalability, security, and ability to ensure a seamless digital thread, thereby streamlining the deployment and operation of immersive enterprise applications.

The primary goal of the session is to broaden the attendees' understanding of AI-backed AR technologies and their current and potential impacts on the aerospace, defense, and other industrial sectors. It's an invitation for participants to become a part of the ongoing conversation about the practical uses and future possibilities of these innovative technologies.

Speakers

Dijam Panigrahi

Co-Founder/COO , GridRaster

Bhaskar Banerjee

Co-Founder/CTO , GridRaster

Description

The advent of advanced technology and machinery has put workers in a variety of industries at risk of unemployment. In order to solve this problem, we will explain a human assist-based XR solution that helps overcome physical limitations (memory, cognition, vision, etc.) as a human being and coexist with technology, focusing on cases. And I will suggest the direction that XR technology should go forward.

Speakers

Description

This panel features both the client and the agency that created a compelling AR activation leveraging story-telling, serialized content, and both in-person and virtual events to connect with developers.

This innovative campaign used web-based AR to help drive engagement at a virtual event, offering up a gamified and educational interactive experience featuring 'Chuck' - a sarcastic and snarky block character that led the user through the experience. The campaign further evolved by engaging in-person, conference attendees with booth-activated AR experiences that further told Chuck's story.

Speakers

Kellie Bayer

Senior Event Program Manager , Intel

Lisa Peyton

Immersive & Strategic Comm. Instructor , University of Oregon

Patrick Johnson

CEO , Rock Paper Reality

Billie Goldman

Partner Marketing Director , Intel

Description

When is something remotely similar to a 'metaverse' going to actually happen, and when it does, what needs to happen to make it a positive experience for humans and maybe other sentient beings too. Philip looks back on 20 years of Second Life to talk about what is likely to happen next.

Speakers

Philip Rosedale

Founder , Linden Lab

Description

An exploration of the skills and strategies that are necessary to create stand-out experiences in the fast-paced and disruptive world of AR creation. Led by Luke Hurd and Lianne Baron, this presentation will cover how Creators tailor large-scale AR experiences to meet the needs of different audiences, using AR installations at Coachella as the backdrop.

If you're a beginner or an experienced AR creator, this is sure to provide valuable insights that you can use to enhance your skills, stay competitive and grow your career.

Speakers

Luke Hurd

Director Experience Design (Innovation) , VML

Lianne Baron

AR Partnerships , Meta

Description

Analog simulation is broadly accepted in healthcare. Given the high costs of building and running a simulation center, facilities are generally in developed nations’ urban centers.

XR is fundamentally changing the dynamic: Learners are accessing expertise around the world in the mediverse. Traditional educational institutions are able to share their best practices in new and exciting ways.

The results? It should be more well trained healthcare institutions in more places around the world leading to better outcomes for patients globally.

Speakers

Jared Mermey

CEO , GigXR

Deborah Lee

Clinical Assistant Professor , University of Michigan