11:00 AM - 11:55 AM
Panelists will describe how and why they designed their programs, who they benefit and the work they do, as well as how they see these programs developing in the future.
01:30 PM - 01:55 PM
XR cannot scale until...
Luis Ramirez, Mawari’s Founder and CEO, will deliver a comprehensive presentation that covers the delivery bottlenecks and technological advancements in XR development needed for XR delivery to truly scale. He will also showcase case studies from various sectors, including transportation, education, and entertainment, to discuss whether the ubiquitous XR Cloud and ever persistent digital twin of the world are currently achievable. This talk will be organized to provide a clear and concise overview of the topic.
04:00 PM - 04:25 PM
The XR hardware market has been dominated by consumer gaming and social media-focused companies. But the most important use cases for the growth of XR are in the enterprise, and they are achieving ROI today. Enterprise needs are different, customers not only need great hardware and solutions they also need scalability, support, services, and financing. Join Vishal Shah, GM of ThinkReality at Lenovo, as he discusses the challenges and solutions for customers scaling into the Enterprise Metaverse.
09:00 AM - 09:25 AM
Andy Trainor, former Chief Learning Officer at Walmart, will cover the good, bad and ugly experiences and lessons learned as a leader introducing immersive learning into a fortune 1 company.
Topics covered will include:
• Creating and selling the initiative
• Breaking down the project into deliverables
• Mistakes that could have been avoided
• Success stories
• The bridge from a single successful project to established tools and methodologies in production
03:00 PM - 03:25 PM
Discover real engagement practices and strategies in XR experience design that put human connection first.
In an age where we work on distributed teams, being able to stay creative, resilient, and connected in a meaningful way makes all the difference.
Being emotionally connected matters. Great leaders know how to reach others and how to tend to their own wellness in order to thrive at their best level.
Come to learn practices and strategies together, and see how they apply to enterprise experiences that are engaging and serve prime well-being needs for our teams, those we serve, and ourselves.
09:30 AM - 09:55 AM
As the world of XR rapidly evolves, emerging passthrough MR experiences are opening up a new realm of possibilities. These new experiences allow users to clearly view and interact with virtual objects overlaid onto the real world in real-time. Combined with hand tracking technology, passthrough MR has the potential to revolutionize the way we interact with digital content and tools.
This talk will explore the latest developments in passthrough MR and hand tracking technology and how they can be leveraged to create the next generation of XR headsets, enterprise applications, and entertainment experiences. We will discuss the challenges and opportunities of designing solutions that take advantage of these technologies, including issues related to user experience, interaction design, and performance.
We will also showcase some of the most exciting current and future use cases for passthrough MR and hand tracking in the enterprise space, including remote collaboration, training and education, and real-time data visualization. Finally, we will explore the implications of these technologies for the future of work and productivity, and discuss the potential impact on industries ranging from healthcare to manufacturing to entertainment.
Whether you are a designer, developer, or business leader interested in the latest developments in XR technology, this talk will provide valuable insights and inspiration for how to leverage passthrough MR and hand tracking to create compelling entertainment experiences and transformative enterprise applications.
03:35 PM - 04:00 PM
Technology is evolving quickly to bring XR capabilities into mainstream culture. The content in these systems need to be anchored properly to ensure correct and accurate display for consumers. Maxar’s high-resolution digital twin of the entire Earth is built with space-based data and machine learning, providing a foundational geospatial layer on which XR content can be connected to the real world. With Maxar’s digital twin, the entertainment industry can film movies in any location on Earth from one studio or scout global locations in virtual reality;video game developers can start with real cities as their canvas for building out new levels;industrial companies can train employees and rehearse operations before deploying in-field crews;the use cases enabled by this digital twin are only limited by the imagination.
Maxar will share the art of the possible with its digital twin and, together with its customers, Sturfee, will detail how this digital twin is anchoring a new, cutting-edge visual positioning system (VPS) that will enable the deployment of autonomous systems, the creation of enterprise maps and persistent digital advertising, among other uses.
02:00 PM - 02:25 PM
With a proven 20-plus year customer track record of daily use in mission critical health and military applications globally, 3dMD’s dynamic-4D capture systems are providing the same ‘near-ground truth’ 3D images and high-throughput workflows to its tech sector customers. 3dMD captures natural human actions, behaviors, gestures, nuances, etc., thus personalizing ‘ground-truth’ people into ‘near-ground truth’ digital-3D interpretation input for Web3.0. This talk explores the true economic benefits of baselining with a ‘near-ground truth’ digital-3D Doppelganger population and how this can create derivative avatar market opportunities beyond gaming, entertainment, and social media interactions.
04:35 PM - 05:00 PM
Join us for an in-depth look at the design philosophy of DigiLens' XR Platform for the Enterprise and Lite-Industrial market, presented by DigiLens VP & GM of Product Nima Shams and Principal Software Engineer Vinay Malekal. Discover the revolutionary technology and how to develop for ARGO, the future of wearable computing, and DigiOS, an industrial focused AOSP-based operating system optimized for XR, body position independence and hands-free experiences.
02:25 PM - 02:50 PM
The AR landscape allows us to create unique experiences, but sometimes, we face platform limitations and constraints. Over the years we learned that it doesn’t mean having a lesser result. Your AR experiences could even be greater if you pick the right battles to fight.
We will go over a few projects from The Electric Factory that showcases how shaders, UV tricks, and procedural animations could add more value to your experiences.
We will dive into Talita Hoffman’s project, a 20 feet mural at Meta’s Brazil office with nine fully animated spaces living together in a single AR Filter. With the help of custom-built shaders and procedural animation, we delivered this experience under 3.7 MB with sound design included.
We will also revisit the SpaceJam AR project, a fully animated 360 panorama with 15 animated characters. With procedural animations and a series of UV tricks, we delivered an engaging experience under 1.7 MB with outstanding results.
Let us show you how to augment your reality with the best hacks in the business.
05:05 PM - 05:30 PM
Skateboarding translated to gameplay so well in the early-2000’s that Activison was often called, “The house that Tony built” due to the success of its Tony Hawk Pro Skater franchise. While it was partly the endless trick-combos, THPS became a cultural phenomenon because it also tapped the creative freedom and ethos of this community. Yet for all its success, it only scratched the surface of the most intrinsic part of all—the ability to skate the world, itself. Augmented Reality changes that.
Skatrix is a new skate game leveraging AR to liberate players from predefined worlds to skate the actual world around us—at any scale. Come engage with skate legend, Rodney Mullen, renown AI Researcher, Bill Higgins and Skatrix’ visionary developer, Kasimir Lehto; you’ll get a taste of not only the mindset and tech behind all this, but a look into the unfolding possibilities, from integrating Ai to make the world shimmer with new ideas to using Skatrix as a creative tool in your own skating, and even to learn from pros, too.
02:00 PM - 02:25 PM
This is the very first time Ant Reality will unveil the secret of Crossfire 120° AR optics – the world’s widest OST (optical see-through) solution. First, Zheng will prove to you that Crossfire is almost the best option for wide FoV AR, compared to birdbath, free-form and other waveguide solutions. While targeting AR/VR hybrid use case, Zheng will walk you through the reasons why Crossfire is much better than its competitor Pancake +VST (video see-through) solution. Additionally, Zheng will introduce several reference products that have been designed with some of Ant Reality’s clients.
11:00 AM - 11:25 AM
Soon, we will be able to use 5G and visual positioning system (VPS) technology to create immersive applications in a city-scale environment. Such dynamic XR applications on city scale will rely on extreme wireless performance and network awareness. Jasmeet and Matias will emphasize and explain how Ericsson is collaborating with the XR startup ecosystem and players like Immersal via its Startup5G program to help creators and brands understand wireless network capabilities and to scale up these applications and create a vibrant XR ecosystem that can drive economic growth and enhance the user experience for everyone. They will also describe the interesting business potential of technology like 5G and VPS for location-based services, such as navigation and advertising in real world metaverse.
11:05 AM - 12:00 PM
Join us for a thought-provoking discussion on the importance of building experiences to support, engage and enable the inclusion of all people. This diverse panel of expert stakeholders will delve into the challenges and opportunities of creating inclusive and accessible XR technology for all focusing on enterprise environments. With insights and best practices, this panel will share solutions, use cases and advances where XR has enabled and served communities, and will provide a glimpse into the future of accessibility.
01:35 PM - 02:30 PM
Coming Soon!
11:40 AM - 12:25 PM
Drawing on a rich institutional history of teaching, scholarship, and innovation, students and faculty of Shenandoah University are recreating the drama of the Constitutional Convention in an experiential learning opportunity for inclusive audiences. The Shenandoah Center for Immersive Learning (SCiL) collaborates with constitutional scholars and teachers to develop a multi-component, immersive experience in the debates at the Constitutional Convention of 1787.
This reconstruction in virtual reality focuses on the debate over how to elect the chief executive, or president. Employing 3D scanning and motion capture technologies, and in collaboration with the National Parks Services and the National Constitution Center, this work resulted with a high fidelity recreation of Independence Hall's assembly room and avatars of the founders. The experience itself immerses participants in the 1787 time and place to acquaint them with principles, procedures, drama, and learning moments of this occasion. This is delivered in five levels of increasingly interactive scenarios that take the participant from a basic understanding of the Constitution into a dynamic, real-time debate engaging the key goals and challenges facing the founders of the United States.
In this panel or presentation, the project principals aim to discuss the approaches used to create such an environment, debut a short demo of it on stage, and open a discussion with audience members about the utility of such a platform for education and pedagogy.
09:35 AM - 10:00 AM
How does Niantic empower AR everywhere? Come see the latest in state of the art AR games, tools and technologies to unlock location-based and mobile phone AR, from apps to the web and beyond.
09:30 AM - 10:25 AM
The way we work is changing at a rapid pace, propelled by the fast adoption of digital technologies, and normalization of remote and hybrid working.
Organizations are already boarding the XR bandwagon, especially for hard skills – and there is growing need to integrate XR in other areas including soft skills, workplace learning and capacity building, as well as the overall employee experience and motivation- which are enhanced by the use of VR and AR.
This comes at a time when the younger generation is already using and becoming more comfortable with XR, thereby setting an expectation that organizations utilize these tools when they become part of the workforce.
This panel will discuss the changing workplace and the various dimensions of integrating XR within organizations giving food for thought to reimagine the future of work.
03:00 PM - 03:55 PM
It was recently announced that the Quest Store has made over $1.5 billion on sales of games and apps. With new headsets coming into the market steadily, how do VR game creators adapt to the ever-expanding VR ecosystem? New technologies that greatly affect game feel are released on a regular basis, such as hand tracking, haptics in headsets, mixed reality etc. How can creators stay ahead of the curve when designing a game that won't be released for months or years? Despite the fact that the player base expands and potential for ROI improves, there are still only a few active publishers in the VR space - who are they, and what are they looking for? Is self-publishing of VR titles sustainable?
02:30 PM - 02:55 PM
Hear how PwC is experimenting with the metaverse and implementing these new technologies into the workplace – to bring teams together, connect employees across the globe, and create a shared sense of culture across their entire organization.