Enterprise VIP Program
Sponsored by Niantic Spatial, Inc.


Welcome, Enterprise VIPs to AWE USA 2025!

Your exclusive program to help enterprises like yours unlock the full potential of immersive technologies. Below, you’ll find all the key information to make the most of your time at AWE USA 2025 - including curated expo tours, VIP roundtables with your peers, a dedicated track featuring enterprise case studies, and a private no-sales lounge. 


Hours/Location of Enterprise VIP Program Lounge

The Enterprise VIP Program Lounge is located in room 104C. This is a "no sales zone" for enterprise professionals that will be open during the following hours: 
  • Tuesday, June 10  |  9:00 - 6:00 pm
  • Wednesday, June 11  |  9:00 - 5:45 pm
  • Thursday, June 12  |  9:00 - 3:30 pm
Enterprise VIP Program Track Chairs:  Gregg Katano, Joanna Syiek, MeeRa Kim and Kenny Lauer will be in the room to welcome our Enterprise VIPs, answer questions, and assist you as needed.

Enterprise Program Preview

Watch this short video to get an exclusive sneak peek into what AWE USA 2025 has in store for enterprise professionals. From immersive tours to targeted sessions, discover how you can leverage AR/VR technologies to drive innovation in your industry.


VIP Roundtables


Gain exclusive insights during our roundtable discussions, led by industry thought leaders. These intimate sessions will give you a chance to exchange ideas and explore solutions with other enterprise executives.

Roundtable Topics & Leaders:

Day Time Roundtable Vertical (specific) industry/topic Expert
June 10, Tuesday 11:30 am - 12:30 pm Crafting Effective Stories and Experiences for AR in Marketing Retail, Marketing, Advertising, Ecommerce Patrick Johnson
June 10, Tuesday 1:00 pm - 2:00 pm Developing an XR Business Case in Manufacturing Justification of XR / ROI business case Matthew Wren
June 10, Tuesday 2:30 pm - 3:30 pm Requirements for XR in the Aerospace & Defense Industry Aerospace & Automotive Marc Bringuier
June 10, Tuesday 4:00 pm - 5:00 pm Implementing AI into XR Projects Artificial Intelligence, Design, XR Installation Pratik Suketu
June 11, Wednesday 11:30 am - 12:00 pm TBD TBD Niantic Spatial, Inc.
June 11, Wednesday 1:00 pm - 2:00 pm Getting XR out of the Lab and into the Enterprise: Best Practices in Scaling XR in Large Organizations Scaling XR John Cunningham
June 11, Wednesday 3:00 pm - 4:00 pm XR's Future in Aerospace and Defense: Overcoming Challenges and Embracing Opportunities Aerospace & Defense Tim Ventura and Shelley Peterson
June 11, Wednesday 4:15 pm - 5:15 pm Designing XR to Improve Patient Outcomes Phamaceutical, Healthcare & Life Sciences Jessica Maslin
June 12, Thursday 11:15 - 12:15 pm Scaling VR Training Across Enterprise Training, Rollout Success, Measurable Results Barton Goldenberg
June 12, Thursday 12:30 - 1:30 pm Enterprise Branded Events in XR Gaming, Entertainment & Sports Antony Vitillo
June 12, Thursday 2:00 - 3:00 pm Enterprise XR Go-to-Market & Deployment Strategies Training, Rollout Success, Measurable Results Nathan Pettyjohn


Exclusive Tours


As a VIP, you’ll enjoy sector specific tours of the AWE USA 2025 expo floor, where you’ll get firsthand access to hand-picked AR/VR hardware and software solutions geared for enterprises like yours.

Day 1 Tours from 10am-11am  (meet at 9:30 in Enterprise VIP Program Lounge):

Day 2 Tours from 10am - 11am (meet at 9:30 in Enterprise VIP Program Lounge):
Day 3 Tours from 10am - 11am (meet at 9:30 in Enterprise VIP Program Lounge):


Enterprise Track Hours and Agenda Links

Join us for Enterprise track sessions in Promenade room 104A where industry professionals will present case studies covering various applications of the latest XR technology related to a variety of verticals.