14:30 - 14:55
The fusion of humans and technology provides a unique opportunity to create new tools to solve some of the world's most pressing problems, including those in education. This talk offers a visionary perspective on how the convergence of Artificial Intelligence, Immersive Technologies, and brain-computer interfaces will revolutionize the way we teach, assess and learn. We will journey the spectrum of what’s possible, from the transformative potential of AI-driven adaptive learning systems that cater to the individual's unique learning style, to an adaptive, and deeply personalized AI learning management system that will deepen the learning experience by fostering the development of crucial skills in learners.
However, no transformation comes without challenges. As we navigate the inevitable job displacement resulting from technological advancement, it's vital to ensure that education equips individuals with the skills needed for the emerging job landscape. Moreover, the commitment to making education accessible, inclusive, and equitable is non-negotiable. This talk invites you to envision and shape an educational future that's not only technologically advanced but also responsible and spectacularly beneficial for all. Don't miss this exciting journey into the next era of learning.
14:30 - 14:55
More and more live entertainment companies are exploring 3D virtual worlds as a new content distribution channel, to engage audiences in new ways and explore new monetization opportunities. Sports has always been at the forefront of innovation and has been using data to augment the viewing experience for many years. Now we see important technology waves come together to change live sports entertainment forever.
This talk discusses how advances in artificial intelligence is making live 3D data, for example of athletes, available in real-time, and how paired with the increasing adoption of 3D interfaces, this allows for a completely new live sports experience. We cover the state of the art of generating live 3D data, who the key players are (companies like Hawkeye, Beyond Sports, Move.ai etc.), and how it is used in a range of applications already today to provide fans at home a more immersive and interactive experience.
17:05 - 17:30
This talk delves into the immersive world of Augmented Reality (AR) content creation and its profound impact on spatial storytelling across diverse industries. We will discuss the untapped potential of AR experiences and discuss using intuitive tools and generative AI to craft captivating AR experiences.
The talk begins with exploring why spatial storytelling matters and how it revolutionises how we engage with the world around us. Attendees will gain insights into the unique power of AR to seamlessly blend digital elements into the real world, creating interactive and emotionally resonant narratives that transcend traditional media formats.
We will delve into the practical aspects of AR content creation. Attendees will learn to harness essential creative tools and user-friendly authoring tools empowering them to build immersive AR experiences with ease. The integration of generative AI tools will be showcased, demonstrating how AI-driven content creation enhances storytelling possibilities and audience engagement.
Spatial storytelling can be leveraged to create next-generation entertainment, interactive educational experiences, and enhanced customer interactions, making it an indispensable tool for anyone seeking to stand out in a competitive market.
14:00 - 14:25
Roughly half of all modern games include NPCs or AI characters, making them an integral part of the user experience. However, when applied to XR applications, current-gen AI characters tend to stumble into the "uncanny valley" because they feel robotic and inauthentic. We found that this valley can be bridged by combining two up-and-coming technologies. Behavioral AI brings characters to life with believable movements and actions in virtual environments, while conversational AI provides them the capability to engage in meaningful, evolving dialogues.
This talk delves into the mechanisms and potential outcomes of integrating these two distinct technologies. It's a journey toward a future where interactive characters are far more than simplistic avatars—they move, react, and converse in a manner that echoes authentic human behavior. Let's explore this frontier together, aiming to leapfrog the uncanny valley and construct characters that don't merely mimic life, but reflect it.
11:05 - 11:30
Step into a future of retail where cutting-edge technology and emotive storytelling converge to transform ordinary spaces into extraordinary experiences. In this talk, we delve into the development and implementation of six state-of-the-art interactive installations, showcasing the power of XR and AI to captivate, engage, and emotionally connect with diverse customer segments.
Dive deep into the heart of interactive displays created to make people smile, games designed to help children overcome fear, a multisensory journey through the history of light, VR experiences that strengthen couples' bonds, and more. Learn how each project, despite its unique challenges, successfully elevated the customer's experience, helping them have an unforgettable shopping experience while enabling them to acquire new knowledge and skills that enrich their daily lives.
These installations aren't just showcases of XR and AI; they're visions of a future where the essence of a brand goes beyond the product, establishing a stronger emotional connection with customers. Whether you're an XR professional seeking inspiration, or an end consumer curious about implementing XR in your business, this talk will broaden your perspective on the potential of integrating XR into the retail sector.
Join us and discover how technology is breathing new life into retail spaces, making them not just places to shop but destinations to experience, engage, and connect.
16:05 - 16:30
The first full time adopters of AR glasses will be people that are already wearing eyewear on a daily basis. Virtually everyone in this category requires prescription lenses.
In order to allow personalized, prescription AR glasses, mass customization of optics is key. However, this is only part of the picture. This talk will focus on the supply chain that is needed to allow personalized AR glasses for the masses.
There is a lot to learn from an existing supply chain that allows the personalized prescription eyewear that consumers currently have access to. The eyewear industry has solved the problem of delivering personalized glasses by separating the end product into two components; the frame and the lenses.
In the future, AR glasses will be designed in a comparable way to current eyewear; consisting of a smart frame, and smart lenses, containing the display technology.
During this talk we will take a deeper look into the AR ecosystem, and how the development of smart lenses (with integrated light engines) will allow the industry to enable a supply chain that has many parallels with the current eyewear industry.
Specifically, we will focus on how current players in the AR ecosystem will collaborate in the future. Which players will enable smart frames? Which industries will enable the smart lenses, and how? How does software play a role in this?
13:30 - 13:55
As XR developers and artists, our work is strongly defined by interdisciplinary approaches and collaborations, driven by the interest in extending artistic-speculative concepts and spatial perception through immersive and interactive media. At Immerea, we are constantly driven to offer new and challenging perspectives on perception and interaction within the captivating realm of VR games with high artistic quality. As media artists, we thrive on exploring the intersection of experimental animation, immersive installations and hybrid performances, between physical and virtual realms. This talk focuses at the convergence of these two practices, where interdisciplinary approaches unlock new possibilities for both personal artistic expression as well as for the creative XR industries.
14:30 - 14:55
Using Virtual Reality can be highly effective when it comes to training. But how do you create such an immersive learning experience that is both engaging and leaves an impact?
In this talk, Warp VR CEO Thijs de Vries and Learning & Development specialist Nadine Steiger from Erste Bank share their unique vision on building interactive, immersive training scenarios with 360° video, storytelling and gamification. They will share what type of training topics Erste Bank is using VR for and how they have easily deployed and scaled this form of training to thousands of learners.
Join in to hear:
• Erste Bank's best practices on using VR for training
• How to combine gamification, storytelling and 360° video
• About Warp VR, the no-code platform that is used to create these VR training courses