Agenda

Description

The ability to effectively and efficiently interact with and understand indoor spaces creates opportunities and significantly benefits industries that rely on indoor navigation, such as retail, hospitality and healthcare. Aryve is an advanced solution from svarmony that provides users with an innovative approach to the challenges of indoor navigation. Unlike traditional navigation methods such as GPS, aryve integrates state-of-the-art Visual Positioning Systems (VPS) that enable precise indoor positioning and orientation.

In his presentation, Sascha Kiener, CEO of svarmony, will go into detail about the critical technology behind aryve and the opportunities it creates to bring about change in various industries. By seamlessly connecting the physical and digital worlds, aryve offers a new “navigation experience.” From assisting visitors in large shopping malls to improving patient navigation in complex hospital structures, the tool demonstrates a wide range of applications.

As adoption of the technology increases, companies have the opportunity to differentiate themselves from their competitors by providing AR in-vehicle navigation. In addition, new revenue streams can emerge through partnerships, data monetization and personalized advertising.

The presentation highlights the potential of aryve and what benefits it provides to those who adopt the technology. Through the use of VPS systems and augmented reality, indoor navigation is on the verge of a significant redesign that promises improved user experiences and new business opportunities across various industries.

Speakers

Sascha Kiener

Founder & Owner , svarmony Technologies Inc.

Description

Mimic Productions, a 3D studio that makes the world's most realistic digital humans for all industries will present their case studies and future ambitions for virtual beings. David Bennett, a pioneer in the VFX, performance capture, 3D gaming and VR industries, with credits that include James Cameron's Avatar and most recently The Matrix 4. The visual presentation will focus on how photorealistic digital humans can be used in culture, with an industry insight into the current and future (AI) technologies that are used to create avatars. David has played a major role in the development of facial animation through innovation in new tools and techniques to streamline and enhance the capabilities of avatars and has plans to continue this journey through the use of AI technologies. https://www.mimicproductions.com

Speakers

David Bennett

CEO , Mimic Productions

Description

Making the first step is often the hardest, especially when it comes to new technology. Virtual Reality is no exception. With years of hype, there are many companies who are concerned with high costs, vague business cases and technical complexity.

Magnus Mackay will tell the story of how Jotun got started with VR and managed to overcome these barriers to entry, having successfully developed immersive training for some years now and reaping the benefits.

Joining Magnus on stage is Thiên-Sinh Polodna from Uptale. He will share his experiences guiding enterprises through creating immersive training content based on 360-images and -videos. Together, they hope to remove any potential reservations and inspire more companies to get started with VR-training.

Speakers

Magnus Mackay

L&D Innovation Manager , Jotun

Thiên-Sinh Polodna

Head of Academy & Customer Services , Uptale

Description

Gadgets such as computers and smartphones have become integral to our daily routines, yet it seems they are reaching their limits. Join XPANCEO's founders, Roman Axelrod and Valentyn Volkov, Ph.D., as they delve into the evolution of these devices, envision the next generation of computing, and illuminate the essential technologies propelling us into this exciting new era.

Speakers

Roman Axelrod

Founder , XPANCEO

Valentyn Volkov

Co-Founder , XPANCEO

Description

MR technology has already revolutionized the way we work, and many companies are seeing tangible results. It also presents the prospect of a strong partner ecosystem to drive innovation. Learn how powerful and manageable new products like Gen AI and AR technology, including Meta Quest 3 and Meta Quest for Business, can help connect employees and transform the way we work in the future.

Speakers

Era Sahni

Senior Director, Global Channel Partnerships, Reality Labs , Meta

Description

For one of the clients, a global leader in MedTech, Lucid Reality Labs has developed a range of complex scenario-based immersive experiences to enhance the excellence of its products and services. In collaboration with healthcare experts in this endeavor, an AI-driven medical expert was explicitly designed to elevate one of the training solutions for surgeons to the next level.

As the AI-powered medical assistant of a prominent and globally recognized professor, this advancement not only achieves an impressive visual likeness but also encompasses ongoing work on voice cloning and enriching the knowledge base. The AI expert meticulously monitors each action learners take, providing immediate guidance and answers to questions, empowering learners to progress at their own pace. To further enhance the learning experience, our AI assistant has been imbued with a distinctive 'personality,' offering support on both general and professional levels, incorporating professional humor and anecdotes. Emulating a renowned Swiss physician and expert in anesthesiology and prehospital emergency medicine, Lucid Reality Labs' Assistant ensures a reliable and trustworthy learning journey.

Speakers

Alex Dzyuba

Founder & CEO , Lucid Reality Labs

Description

No doubt all who attend this talk will relate to the moment when you mention XR (or even sometimes its sibling acronym, AR) to somebody outside ‘the’ bubble(s) and are met with an expression that is the equivalent of a never-ending loading spinner.

It’s easy to forget that the majority of the world is not nerding out, or even paying attention to, the extended reality world that is being pioneered by passionate practitioners like yourselves. This can create a disconnect when XR creators are producing experiences for exactly these people, which leads to two things happening: Firstly, there’s less XR advertising out there than there should be because a lot of people working for brands simply just don’t get it. Secondly, there is kicka*s XR advertising out there only being experienced by an underwhelming few.

Just like in all marketing, deep and genuine empathy for your audience is key to making impactful XR advertising experiences that capture attention.

This talk will reveal the things you need to know about helping people working for brands understand the magic that is XR advertising, and how empathy is the key to creating XR experiences that are genuinely meaningful for the audiences they are intended for.

Speakers

Anna Lena Wagner

Chief Client Officer & Content Strategist , The Wurst Agency

Description

Easy to build, fun to use: join the session to get to know Dual Render Fusion – the latest feature of Snapdragon Spaces™ XR Developer platform. Created for mobile and XR developers, the feature makes it easier than ever to build and port existing mobile apps into headworn AR.

Speakers

Tsvetelin Dimitrov

Software Engineer, XR, Qualcomm Austria RFFE , Qualcomm

Description

Developers of XR devices face the challenge of how to inform people when smart device wearers are taking photos/videos, mapping a space, or processing an environment for contextual AI.

This presentation details the framework we’ve developed at Meta to think about how to tackle this nuanced challenge, which was informed by research and conversations with policymakers as well as the public.

While expectations in this space are still evolving, we share some of the most salient social and technological factors we’ve considered when building the early generations of our own smart glasses with bystanders in mind.

Speakers

Nathan White

X-AR Policy Manager, Meta Reality Labs , Meta

Description

Join this diverse group of experts who will debate the various facets of building a future where humans and machines collaborate seamlessly, and XR is the de-facto standards policy for realizing insight for manufacturing, social XR, design, engineering, training, and more.

New processes and methods of communication are being enhanced or formed around a sensational array of technologies. From generative AI systems such as Stable Diffusion (Image Generator) and ChatGPT (Large Language Model) to XR innovations with high visual quality headsets and the efficiencies of cloud computing for rendering, we are experiencing a tsunami of tools that hold the possibility to leapfrog current capabilities.

The discussions will revolve around this fundamental question: how might we create a system using the best of AI and XR to solve current challenges in the industry, given current limitations?

Speakers

Elizabeth Baron

Founder , Immersionary Enterprises

Lisa Maria Wurzinger

Co-Founder & COO , Arrival.Space

Alina Kadlubsky

Managing Director , Open AR Cloud Europe

Alan Tay

CEO | Co-founder , Illumia Labs

Anne Bajart

Deputy Head of Unit , European Commission

Description

The Åland Islands, or Åland, is an autonomous region of Finland. Comprising around 6,700 islands, this Swedish-speaking archipelago is in the Baltic Sea. Many young people live across this region and find connecting to youth services and peer groups a challenge, especially in winter.

Barry Haughey (Founder HoloGen, Dublin Ireland) and Mia Hanstrom (Director of SKUNK youth service, Aland Island) partnered in working together to pilot a wide regional youth project using VR. The idea was to demonstrate that existing support for young people can be delivered using immersive technology, bringing the service to the participant. Historically, some young people have been unable to avail of creative, educational and social activities because they were unable to get to a physical environment, we aimed to demonstrate this was no longer the case.

For this pilot, we used the VR platform, Rec Room to create a private youth club and open a weekly meetup where participants, shared stories, played multiuser games and tournaments and even tried some mindfulness. All of these sessions were hosted by experienced youth workers from the Aland region.

In this Talk, we will hear from 2 young people, Kasper Dreyer and Julia Strand, who were participants in the VR pilot and will share some of their experiences, Mia Hanstrom (Director of SKUNK youth service, Aland Island) and Barry Haughey (Founder of HoloGen) who will discuss the growing potential of immersive technology within rural youth work and education.

Speakers

Kasper Dreyer

CEO and founder , SKUNK - Youth Voices in the Archipelago

Mia Hanström

Operations Mgr. , SKUNK - Youth Voices in the Archipelago

Julia Strand

Founding Partner , SKUNK - Youth Voices in the Archipelago

Barry Haughey

Artist/Educator/Founder , Holo/Gen

Description

Are you captivated by the fusion of technology and luxury? Intrigued by how augmented reality (AR) can elevate the consumer experience to unprecedented heights? Join us for a riveting exploration that will redefine your understanding of luxury retail and augmented reality will intermix.

Immersive Experiences: Learn how AR is transforming brick-and-mortar stores into immersive, interactive landscapes.
Consumer Engagement: Uncover the psychology behind AR's power to drive unprecedented consumer engagement and loyalty.
Location-Based Strategies: Dive deep into the innovative ways luxury brands are using location-based AR to personalize and enchant the consumer journey.

Who Should Attend?

This talk is a must-attend for retail executives looking for groundbreaking strategies AR enthusiasts curious about real-world applications marketers aiming to disrupt the traditional retail landscape consumers interested in the future of luxury shopping.

Don't Miss Out!
Walk away not just with knowledge, but with a vision for the future. Discover the untapped potential of AR in luxury retail, gain actionable insights, and get inspired to be a part of this exciting transformation.

Speakers

Yoni Binstock

CTO , Atomic Digital Design

Description

We are in times of transition. The old no longer works as it used to and the new does not yet function as desired. On the one hand, this is the great challenge of our time, visible in all facets of our coexistence, on the other hand a great great opportunity. This lecture is a passionate plea to participate in the shaping of the the central issues of the future - and not just to a few decision-makers in politics and business.

Reza Razavi uses examples from the business world and a retrospective look at our history, how great transformations have occurred and also failed. In order for change we need to understand what transformation means. That it is not a top-down optimization of the same, but rather a process of participation and commonality. But where do we start? And who?

The so-called imagos play a special role in any transformation. What Imagos are and how they act and communicate, Reza Razavi vividly explains and makes you want to participate as an Imago in shaping the future.

With his books, workshops and lectures, Reza Razavi touches, moves and inspires people who want to initiate and drive change in companies.

In detail he conveys:

• Why we live in a world of change today and why that is good.
• Why change in business is the key to sustainable success.
• Why change is not a threat, but the path to success and fulfillment for every of each
individual.
• What conditions increase the chances of successful transformation?
• What are the do's and don'ts of a transformation ?
• Which paradigms promote/obstruct ?
• How do we get everyone in the same boat ?
• What does the cooperation model look like with which transformation can succeed?
• Why are own values important guard rails in a transformation?

Speakers

Reza Razavi

National & International Speaker

Description

In a world pulsating with limitless innovation, let's pause and consider the profound role ethics play in shaping our technological journey. Join us on this enlightening expedition as we uncover the inseparable link between innovation and responsibility, discovering practical strategies to infuse ethical considerations into every facet of our work and lives.

Our mission is clear: to ensure technology remains a servant of humanity, not just for today's generation but for all those to come. Ethics isn't a barrier; it's the cornerstone empowering innovation to magnify positive transformation.

Imagine an ecosystem where XR, AI, and Web3 innovations are guided by unwavering ethical principles, cultivating a tech landscape rooted in inclusivity and human-centric values. Engage in thought-provoking conversations that challenge the norm, sparking new ideas to fuel a future where ethical standards propel our advancements.

Don't miss this golden chance to help shape a tomorrow where innovation and responsibility walk hand in hand. Join us as we forge a path towards a more ethical and impactful tech landscape!

Speakers

Isabel De Peuter-Rutten

Director | President , Euromersive | Federation of EU XR Professionals

Mariachiara Tirinzoni

Host , Independent Researcher

Description

The importance of diverse and inclusive teams, especially supporting new and returning parents, has become a priority for companies of all sizes, from global corporations to start-ups, and is especially true within our XR and Emerging Tech scene. But, there is still a lot of work to do.

Leading the way is XR MOMS, a new initiative co-founded by full-stack developer Alexandra Weiss (Vodafone Group), that encourages more females to get excited about building new skills and careers in XR via training, networking and industry placements.

Join us in this exclusive fireside chat led by Muki Kulhan, AWE regular and award-winning CIO/Exec XR Producer as they shed light on ways to address the sticky points (from a parental perspective), find your allies of support (from a non-parental perspective), and address the ways to overcome the many industry challenges to create an inclusive and growing work culture for all.

Speakers

Alexandra Weiss

Expert Fullstack Developer AR/XR , Vodafone Group Services GmbH

Muki Kulhan

CIO, Executive XR/MetaTech Producer & Creative Technologist , MUKI-INTERNATIONAL, LTD

Description

XR innovation is fast-paced in an ever-changing landscape. But how and where are the core uses and innovation coming from? Thomas Dexmier, AVP of Business Development and Enterprise Solutions at HTC VIVE EMEA, will discuss real-world use cases which are pushing the boundaries and leading innovation forward. VIVE has a unique view across the industry, with partners spanning global industries and verticals, solving real problems with virtual solutions from medical to manufacturing, and soft-skills to fire fighting. Join Thomas as he will also talk about what’s coming next, and why 5G and Cloud streaming have huge potential for the XR industry and far beyond.

Speakers

Thomas Dexmier

AVP of Business Development and Enterprise Solutions, EMEA , HTC Vive

Description

Bayer and Arthur Technologies are revolutionizing collaboration across global sites by integrating virtual reality (VR) technology. Together, their efforts aim to create fully immersive collaboration opportunities on a global scale, bringing the Bayer community closer together, enhancing productivity in a hybrid setting, and validating potential use cases for Bayer.

Leveraging VR technology, Bayer, a multinational life sciences company, is transforming employee collaboration. The partnership with Arthur Technologies has allowed Bayer to establish their groundbreaking initiative, the Metaverse Connection Hub. This virtual collaboration platform is designed to immerse employees in a digital realm that transcends traditional ways of working.

During the presentation, a range of use cases covered in this Bayer Metaverse Experiment will be highlighted, including community events, immersive workshops, Bayer-specific HR training concepts, and productive VR sessions using the workstation. A key driver behind these activities is the validation of future office layouts, prior to construction, by having employees work on the future spaces virtually while sharing feedback that will optimize construction and possibly CO2 emissions. First impressions and feedback will be shared on the ongoing experiment, highlighting learnings. Additionally, Best Practices in setting up an XR experience for enterprises will be shared.

The partnership between Arthur Technologies and Bayer represents a significant advancement in immersive collaboration across global sites. The Bayer Metaverse Connection Hub empowers employees to engage with the community in a dynamic and immersive manner, fostering collaboration and productivity.

Speakers

Christoph Fleischmann

Founder and CEO , Arthur Technologies

Ira Bangula

Digital Lead Corporate Office , Bayer AG

Description

We present a 5G mixed reality remote maintenance demonstrator that supports hands-free remote assistance in industrial settings. The demonstrator provides mixed reality and virtual reality views for on-site and office workers linked via a shared digital space where they are represented as avatars around the digital twin of a machine. Working on actual machines in a real production line, our system uses the hierarchical CAD-data of those machines to provide for a realistic immersive environment. We focus on data-scarcity with cloud-services to protect intellectual property, while embracing the possibilities offered by new technology, such as remote rendering over wireless networks. The presented demonstrator exhibits several key characteristics of an industrial metaverse application as has been showcased on several occasions like the Open Day of the German Government in 2023.

Speakers

Leif Oppermann

Head of Mixed and Augmented Reality Solutions , Fraunhofer FIT

Description

Metaverse is facing an unprecedented opportunity for explosive and disruptive growth. We are currently between two stages of Digitalization: the exploding Intelligentization and the upcoming Realitization (Metaverse). AI is transforming forces of production and relations of production, while Metaverse will redefine production and redefine life. Metaverse will also be a cure for sustainability challenges. Join us to accelerate the take-off of the metaverse industry for sustainability and humanity.

Speakers

Yu Yuan

IEEE SA President , Metaverse Acceleration and Sustainability Association (MASA).

Ramesh Ramadoss

Chair , IEEE

Description

Extended reality is going mainstream in Africa, benefiting more industries and sectors, including arts, culture and tourism, digital education, entertainment and healthcare services on the continent.
Join this presentation showing how Extended Reality (XR) supports many excellent small and medium-sized enterprises (SMEs) in developing high-quality immersive experiences powered by software and hardware.
Discover unique use cases and adoption of XR in education, heritage digitization, media and marketing experiences across key regions in Africa and the prospects of the technology in building an inclusive Metaverse for the future.

Speakers

Arome Ibrahim

Executive Director , Immersive Tech Africa