Agenda

Description

Immersive experience has long found a home in location-based entertainment, bringing a sense of disbelief and amazement. Virtual and augmented reality technology is a natural progression of the innovation around these experiences and adoption has been growing over the past three years in its second emergence in out-of-home entertainment.
While there is enthusiasm around the endless possibilities for xR in the location-based entertainment market, a bumpy road lies ahead with many challenges.
Join Greenlight Insights for a detailed, data-driven presentation exploring the current state of xR in location-based entertainment and where we will be heading.

Speakers

Alexis Macklin

VR/AR Analyst , Greenlight Insights

Description

Experts will discuss all things on Intellectual Property (IP)! Get acquainted with how to build your own IP or work with partners to use their existing IP, what to expect when dealing with licensed-IP, and how to implement licensed-IP into your games and marketing. Our panelists will focus on in-bound and out-bound IP licensing for creating value in a game, and the related advertising issues for those games.

Speakers

Kimberly Culp

Director , Carr McClellan P.C.

Vickie Nauman

Founder , CrossBorderWorks

Description

In theatre and film, the 'mise en scène' refers to the 'placing on stage', or arrangement of design and scenic elements. Often this takes places within a frame of a stage or screen, but in XR, the literal frame of storytelling is removed. This session will go through the elements of mise en scène as seen in theatre, and best practices for XR.

Speakers

Sadah Espii Proctor

Lecturer in Design , Yale University

Description

How can we overcome the barriers between people and technology? How will engineers work in the future? And what new possibilities does Augmented Reality offer in prototyping, factory planning and quality control? Find out how the German AR player Holo-Light developed one of the most collaborative Mixed and Augmented Reality software suites to improve engineering workflows. The Augmented Reality Engineering Space ARES enables engineers to visualize, manipulate and share 3D CAD data - leading to shorter development cycles and seamless product designs. With Interactive Streaming for Augmented Reality ISAR the company also created a remote rendering solution to visualize high-polygon content via local or cloud processing power. In real size and time, with every detail, and without using polygon reducers. The software solution package is complemented by Stylus XR, an AR input device with Artificial Intelligence based tracking technology. Allowing engineers - for the first time ever - to perform submillimeter-accurate work, measurements and movements in a Mixed and Augmented Reality environment.

Speakers

Isabella Doppler

CFO , Holo-Light

Description

As the media landscape continues to segment, technology is pushing the boundaries on how media companies are connecting brands and audiences. At the center of this digital evolution, ViacomCBS is driving authentic brand extensions that reach fans through emerging products and experiences. Join TimAdams, VP Emerging Products Group, ViacomCBS, to learn how the company is doubling down on innovation to extend brand narratives through the use of spatial computing, augmented reality and voice interactivity.

Speakers

Tim Adams

VP, Emerging Products Lab , ViacomCBS

Description

AI is only as good as its training data; a problem for Computer Vision where sourcing and prepping image data is slow and expensive. This is especially true for mixed reality applications as the industry transitions from AR based targets to true environmental interaction. In the near future, 5G is going to catalyze computer vision in ways that will be hugely enabling for the industry. LexSet was one of the winners of Verizon’s Built on 5G Challenge (as well as the winner for the Auggie for Startup to Watch at AWE 2019), their President and Co-Founder Leslie Karpas will unpack the problems with training computer vision models today, and explain how using synthetic data can solve them; as well at taking a look at how this dovetails with the incoming 5G future. Using the lense of LexSet’s flagship TDaaS (Training Data as a Service), we’ll go in-depth on how using 3D simulation to create photo-realistic synthetic data improves Vision AI model's overall accuracy at object recognition and spatial navigation.

Speakers

Leslie Karpas

President , LexSet

Description

With the recent arrival of 5G and its bandwidth-widening abilities, the promise of augmented reality is here, delivering hyper-realistic and more personalized AR activations for the attractions industry.
Nexus Studios is enabling the future of attraction experiences via augmented reality. Nexus has developed the first ever “Enhanced Location” at AT&T Stadium, home to the Dallas Cowboys, where fans can take selfies with oversized virtual NFL players.
Imagine a life-sized Beyonce leading concert-goers through Coachella or a hyper-realistic Monet describing his paintings to you at the Museum of Modern Art. The technology Nexus has created can enable these incredible and personal experiences and entice concert-goers, museum lovers, and dedicated sports fans to immerse themselves within the experience and much more.
We’ve all seen AR at its most basic, think Pokemon Go, but Nexus has developed an AR engine that is truly next level when used in conjunction with a 5G network. Through the use of “Enhanced Locations,” the company delivers a true AR experience to sports fans that leverages volumetric content (giant 3D 'holgram'esque' digital layers) that were not previously possible.
Nexus used mapping technologies to prime the stadium location as a stage for AR material to be placed on top. The platform’s innovation is in scanning the environment to create an accurate digital twin from the resulting photogrammetry, bringing to life engaging content and experiences in real-world locations.
In this session, Nexus Head of XR and Interactive Arts, Luke Ritchie, will explore new ways the attractions industry can engage with their visitors via augmented reality.
Key Takeaways:
• A definition of “Enhanced Locations” in an attractions setting
• Examples of venues where “Enhanced Locations” can augment a user’s experience
• A solid knowledge of the creative and technical tools and techniques necessary to enable the future of augmented reality content
• Case study examples of 3D holographic content created for sporting events, that are vastly superior to what's come before in terms of quality, texture and therefore believability

Speakers

Luke Ritchie

Head of XR , Nexus Studios

Description

Immersive, interactive projection environments are XR experiences that bridge the physical and digital worlds. Domes, panoramas, globes, and projection-mapped spaces provide a social, collaborative way to experience 360° content, solving some of the practical challenges of deploying XR at scale. In these group experiences audiences can collaborate and connect - whether with data, with brands, or with one another.

Drawing on more than a decade of The Elumenati’s projects with clients from NASA and NOAA to Dreamworks and Deloitte, this talk looks at XR use cases across entertainment, enterprise and education. In location-based entertainment, immersion and interactivity enable social interaction IRL, and bring a fun factor that draws crowds and builds lasting memories. Leveraging these technologies in live brand activations is a crucial element in building CX, creating the engagement that is key to experiential marketing strategies. And a rapidly evolving toolset for content creation enables cross-disciplinary connections in education and design, from research labs to executive briefing centers, and from virtual production to civil engineering. We’ll discuss best practices and lessons learned in implementing immersive XR across these verticals, and brainstorm ways to stay connected in a post-corona future.

Speakers

Hilary McVicker

VP Sales and Marketing , The Elumenati

Description

Poplar is one of the world's AR leaders in the Advertising and Marketing sector (source Digi-Capital). The platform has enabled the production of over 100 AR campaigns on demand, for top brands internationally: music labels, gaming, entertainment, beauty/luxury, consumer goods and food and beverage. David, it's CEO (ex-YouTube/Google and Netflix), will share with AWE's audience some metrics from these brand case studies, as well as best practices on how to create successful AR advertising and marketing campaigns.

Speakers

David Ripert

CEO , Poplar

Description

Olfaction, our oldest and most primal sense is deeply intertwined with our memory, emotion, cognition, and behavior. Aaron Wisniewski, Co-Founder and CEO of OVR Technology explores how combining this often overlooked and misunderstood sense with today’s most cutting-edge technology is the crucial missing piece that can positively impact healthcare and therapy. With a focus on mental health applications - like exposure therapy for PTS in war Veterans and first responders - this talk will highlight how Olfactory Virtual Reality works and how clinicians might use it to meet urgent human needs.

Speakers

Aaron Wisniewski

CEO , OVR Technology

Description

Virtual reality has often been called the "empathy machine." Research continues to increasingly illuminate the power of immersive experience as a tool for changing attitudes and behavior. This presentation will address the ethical responsibility that should accompany this power.

Speakers

Donna Davis

Dir., Oregon Reality (OR) Lab , Univ. of Oregon

Description

A deep dive into Google's Immersive Arts team, a group of designers and technical artists creating original Augmented Reality and Virtual Reality experiences.

Speakers

Todd Shaiman

Head of Immersive Arts , Google

Description

The oncoming wave of Virtual Reality and Augmented Reality technology will impact medicine, clinical care, and personal health and wellness.
Although entertainment, social connection, and gaming will drive the initial adoption of VR and AR technology, the deepest and most significant impact of the next generation of VR/AR technology will be to enhance clinical care and to improve personal health and wellness.
VR and AR technology will also help facilitate the shift of medicine to direct personal care and facilitate precision medicine approaches.
We know from decades of clinical research that VR/AR technology can provide breakthrough solutions that address the most difficult problems in healthcare – ranging from mood disorders such as Anxiety and Depression to PTSD, Addictions, Autism, Cognitive Aging, Stroke Recovery, and Physical Rehabilitation, to name just a few.
VR technology can also improve clinical measurements and assessments by making them more objective and functional, and improve medical training such as surgical skill training and procedure planning by applying simulation-based learning principals.
Personal health and wellness will be improved by using VR to promote healthy lifestyles and to reduce stress and anxiety.
As the cost of healthcare rises, VR and AR technology can serve as an effective telemedicine platform to reduce costs of care delivery, and improve clinical efficiency.

Speakers

Walter Greenleaf

Medical VR / AR Director , Stanford University

Description

A decade ago, advancements in hardware technology drove innovations in network infrastructure and cloud resource availability -- and we've collectively been reaping the benefits ever since. But this symbiosis of high-speed wireless connectivity and device capabilities is being upended by the arrival of 5G. The advanced network platform is poised to enable an edge computing and hardware revolution, and this has significant (some might say "huge") implications for creators and technologists. The fact is: 5G is here, and innovators are skating to where the puck is going to be. Learn how you can meet them there and be ready when this new technology presents new opportunities for the augmented reality industry. (Spoiler: that time is now.)

Speakers

Description

In this session, Matt will take a look at how the major AR Cloud platforms have practically built the first pieces of the AR Cloud and how it is enabling new services to fulfill the potential of AR today. Plus what still needs to be built, how long will it take and who will win the market?

Speakers

Matt Miesnieks

CEO , Dejavu

Description

Beauty and cosmetic industries are constantly evolving. Personalization is becoming essential and mastering a consumer-centric strategy is key. Through the use of advanced image recognition and machine learning technology, smart beauty tech solutions can help brands and retailers connect with consumers in a whole new way. Alice Chang, Founder and CEO of Perfect Corp., will discuss how brands can master AI + AR beauty tech solutions to deliver personalized customer experiences that drive conversion.

Speakers

Alice Chang

CEO/Founder , Perfect Corp

Description

Storytelling is as old as time itself. As humans, we have used stories for centuries to build collective knowledge, adapt, and to learn. With each new technology the way we experience stories, educate, and learning evolves. Now we are in the time of XR.
We have lived the early years of XR technology dissemination and today we can begin to collectively reflect and share our knowledge on what is and is not working, what creates the most impact in XR for users, and how best to improve these experiences.
In this session, two experts with very different backgrounds compare notes and share their experiences from the cognitive science perspective and the simulation technologies perspective. This is the beginning of a conversation establishing guidelines to augment learning by living memorable virtual experiences.

Speakers

Myra LalDin

CEO , PERSPECTIVES

Sebastien Loze

Simulations Industry Manager , Epic Games

Description

This presentation will show you how JLL sees the future of prop tech. Which technologies are already used to digitalize processes, guide people in large scale environment and connect data and physical venue to ensure high quality of service on lower costs. And what are the next steps you can expect in prop tech.

This presentation is not only about a vision, but new tech that is up and running in Asia and Australia. Join us for an amazing talk!
This presentation is not only about a vision, but new tech that is up and running in Asia and Australia. Join us for an amazing talk!

Speakers

Jordan Kostelac

Director: PropTech JLL Asia Pacific , JLL

Clemens Kirner

CEO & Founder , Insider Navigation

Nicolas Guyon

Co-founder , Visionaries 777

Description

The year is 2020, and this new world of successful, globally diverse females is growing faster than ever before. Meet these magnificent six women in immersive tech who are true international XR leaders, pushing boundaries across continents and sectors with creative and ethical innovation in entertainment, cybersecurity, webXR, developer platforms, cloudAR and more.

Speakers

Alina Kadlubsky

Managing Director , Open AR Cloud Europe

Muki Kulhan

CIO, Executive XR/MetaTech Producer & Creative Technologist , MUKI-INTERNATIONAL, LTD

April Boyd-Noronha

Interim CEO , XR Safety Initiative

Kavya Pearlman

Founder & CEO , XR Safety Initiative

Luciana Carvalho Se

Business Development (Global, Part-time) , Se.Solutions

Leen Segers

Venture Scout & Co-founder , Women in Immersive Technologies (WIIT) Europe

Description

As the immersive media industry takes shape, we're finding it breaks the mold in more ways than one. Storytellers are embracing new formats and matching them with new narrative mechanisms. These immersive stories leverage alternative funding models and new distribution channels, like location-based and VR storefronts. Without an industry status quo, leading women are stepping up to blaze trails in immersive media.

Speakers

Ruthie Doyle

Interim Director, New Frontier Labs , Sundance Institute

Amy LaMeyer

Managing Partner , WXR Fund

Amelia Winger-Bearskin

Developer Evangelist , Contentful

Sarah Vick

Executive Producer , Intel Studios

Ruthie Doyle

Director, Interdisciplinary Program , Sundance Institute