Agenda

Description

How do new products & services triumph in crowded marketplaces? What can we learn from neuroscience to help inform design choices?
This talk will be a brief tour of the science and psychology behind making unforgettable experiences. The talk will also be a second-screen experience - where audiences are invited to contribute, share their views, interact and ultimately affect the outcome of the talk - in real-time.

Speakers

Yann Caloghiris

Executive Creative Director , Left Field Labs

Description

The NBA has been at the forefront of creating innovative digital fan experiences. Scott Stanchak, the league’s Vice President, Emerging Technology, will detail how the NBA is using augmented reality, mixed reality and virtual reality to bring fans from around the world closer to the game. Stanchak will also discuss how the NBA is using a similar innovation process to enhance the live game-viewing experience.

Speakers

Scott Stanchak

VP, Emerging Technology Products , NBA

Description

Through my personal journey, the context of the Hispanic population, and having VR Americas as a signatory of the Hispanic Promise, I want to show why the corporations and technology companies should consider this audience as a critical talent source. We account for more than 18.1% of the U.S. population, $2.13 trillion of GDP, 46% of employment growth. Hispanic talent is a great opportunity and a good business for the companies interested in producing and using Exponential Technologies.

Speakers

Rosario B. Casas

CoFounder & CEO , VR Americas LLC

Description

What is the point of innovation if more than half the world’s population doesn’t have access to it? Since the beginning of time, we have used innovation and emerging technology to mimic the way we view human life. Although, we need to come up with a more efficient way of channeling that innovation towards 80% of the planet not having access to basic medical resources to keep them alive, which also means redefining medical models for telemedicine (doctor to patient communication).

As the constant advancement of technology and VR prevails, it is apparent now more than ever that there are concrete benefits towards channeling VR within the realm of healthcare, and developing a new sense of reality, with optimizing doctor-patient communication on a virtual/3D platform. Instead of relying on old forms of technology to deploy doctor to patient connection through, like facetimes, wearables or emails, Virtuary’s objective is to create a central platform for that care, much like telemedicine, except through cutting edge technologies like VR.

Riya will be talking about how to revolutionize the interface of global health, and providing healthcare for thousands of patients worldwide suffering for basic medical resources, by developing virtual hospitals, a way for VR to be integrated in the medical world.

Speakers

Riya Mehta

Founder, Virtuary , Hospital for Sick Children

Description

Technologists in industries from retail, to medical technology, to gaming, to manufacturing are scrambling to keep pace in the rapidly expanding world of augmented reality (AR) and virtual reality (VR)—collectively known as XR. This rush for revolutionary technology is particularly exciting for developers who are eager to find new ways to deliver immersive experiences to end users. We are just on the cusp of a new frontier of XR applications and experiences, with limitless potential for innovation; however, significant barriers to the growth of this frontier exist. Fragmentation hurts the end user and causes confusion: “Will the next hot title come to the platform I purchase?”; “Will the next innovative controller be supported?”; “Will my platform remain relevant going forward?” Consumers are left uncertain as to what kinds of software and hardware they should invest in. This hesitancy kills consumer interest, further hindering the AR/VR industry’s ability to grow. OpenXR is the cross-platform standard for the VR and AR ecosystem, which helps applications run on a multitude of platforms, and allows hardware manufacturers to gain access to a broader range of pre-existing content. This presentation looks at what is will take for success in this new XR frontier and the role that open standards and ecosystems plays in getting software and hardware developers to common ground.

Speakers

Neil Trevett

President , Khronos Group

Description

The Augmented Conversation is a dialog between human and AI participants that enables them to imagine, describe and create live virtual objects and simulations that they can interactively and simultaneously explore and modify. The AI is a full participant in this exploration – listening and watching the human participants and responding instantly to reify the ideas and concepts that they discuss.
This isn’t an app. This is live collaboration – a foundation for how the next devices will mediate our engagement with others and with the world. Not only will these devices replace your smart phone, but they will replace your PC. The new devices will and must become super workstations that live up to the promise of delivering the “bicycle for the mind”. They will enable you to work with ideas and concepts that are simply not possible today, and you'll be able to share those ideas at any time with anyone.

Speakers

David A. Smith

CTO, Founder , Croquet

Description

Callie Leone, Max Noir & Vivian Chazen will lead an interactive discussion on leveraging XR to develop physical, emotional, and cognitive resilience. These industry leaders will highlight best practices, content, and experiences that have impacted their journeys overcoming concussions, epilepsy, and cancer. They will explore what areas of today’s marketplace have from gaming to healthcare and art and invite the audience to participate in an unconventional way showcasing the importance of empathy and neurodiversity in creating VR.

Speakers

Callie Leone

CEO & Founder , EUNOE

Max Noir

Head of US Operations , FXG

Vy Chazen

Esports & Entertainment Media Specialist , The Hive VR

Description

The future of augmented reality lies beyond specific use cases, applications, or even a single application. It involves a mindset change, a novel scope of user experiences, and a platform requirement. We must shift from augmenting individual objects with single user experience applications and begin to look at AR from an architectural scale. That starts with examining connected experiences that help guide people and make spatial data accessible within its spatial context. This allows the user to feel an intuitive connection with computing. In this session, Valentin Heun will provide a deep understanding about, and shares demonstrations of, our next important moves in an augmented reality industry exploring this most powerful paradigm: Spatial Context.

Speakers

Valentin Heun

Vice President of Innovation Engineering , PTC

Description

This session introduces people on what are the current BCI (Brain-computer-interface) technologies, and what are their potentialities, especially when mixed with augmented or virtual reality.
It will be investigated what are the devices available, both for brain-reading and emotion-reading. It will be presented a first-person feedback on the use of these kind of hardware pieces. Then will be explored the possible business opportunities of employing this technology and what is the future outlook.

Speakers

Antony Vitillo

Owner , The Ghost Howls

Description

In order for AR headsets to become mass-market wearables, locating the AR processing in the mobile network is a tempting move. But could it work? In this talk, Leslie Shannon lays out the structure and physics of mobile networks and how they may be the missing link between AR today and the AR of the future

Speakers

Leslie Shannon

Head of Ecosystem and Trend Scouting , Nokia

Description

The Open AR Cloud Association, a global non-profit that aims to drive the development of open and interoperable real world spatial computing technologies to connect the physical and the digital worlds for the benefit of all is currently hard at work designing and build a reference platform to enable what some might call the Spatial Web or the Mirror World
Like the World Wide Web platform the so called Open Spatial Computing Platform (OSCP) will be based on a set of open standards and protocols that allows everyone, everywhere with any AR-enabled device to connect to tservices on the platform for localization (GeoPose), a machine readable description of the physical reality around them (RML), and seemlessly access and summon any experience through a Spatial Discovery Service, This platform can potentially unleash trillions in new value creation and become a new major engine of growth. In this talk you will hear all about the current progress, future plans and how to get involved in this historical undertaking

Speakers

Jan-Erik Vinje

Managing Director , Open AR Cloud

Description

When AR and MR devices are released the race for the best immersive content showcase is on - how else should you convince clients and customers to invest in this new technology? This talk aims to outline best practices on how to create a mixed reality platform that actually sells. You will learn how our diverse team of XR developers designed, prototyped, iterated, tested and finally released the immersive collaborative MR platform for interior design that helps brands and customers alike to "test drive" their home make-over.

Speakers

Fabian Quosdorf

Head of Immersive Development , Island Labs GmbH

Description

Having overseen the development of prototypes for over 200 concepts, Bernard has learned a lot about the best practices for rapid prototyping with game technology. A recurring pursuit while prototyping for VR is to find a way of interaction that feels 'natural' - as opposed to 'realistic'. By using more intuitive ways of interaction, this can be taken to a new level in VR. Bernard will talk about what he and his team have learned over the years, and will show how these best practices apply to VR projects using a few related project cases.

Speakers

Bernard Francois

Founder , PreviewLabs

Description

Corporations use a variety of ways to educate and train their employees. Online courses, videos and images can be scaled to reach a larger crowd, but they do not have the same impact or show the same results as in-person or on-site training methods. Companies spend lots of money and time on training to boost employees’ skill levels. Virtual training acts as an accelerator for real-life training, while also improving engagement and saving a ton of money. This talk is about sharing our experience and results from developing virtual training solutions.

Speakers

Anders Ribbing

Head of Enterprise , Bublar Group

Description

MR is the new trendy thing. However, what brings value is having your custom Holograms, aka custom 3D models, in context and experience.
Why does learning this matters? It is similar as creating a picture in Photoshop and then you don’t know how to put in your app or share it.
With Mixed Reality becoming more common, as designers, we need to understand the file formats and how to make it easier for users to create their own content.
But how does someone do that? It is such a complex process not many people know. There are so many CAD and 3D making solutions with different paradigms. I will break it down which ones work best for MR.

Speakers

Ana Sofia Gonzalez

Senior UX Designer , Microsoft

Description

The session will focus on how we conceptualize ideas and storylines and how we convert these into AR experiences. The talk will highlight quick prototyping options and approaches, as well as the path to reach full fidelity with the latest PBR workflows and real-time lighting. Modern AR creation pipelines will be discussed and how mobile, desktop, headset and cloud services all come together to provide solutions that scale.

Speakers

Stefano Corazza

Head of Roblox Studio / Gen AI , Roblox

Description

Immersive technologies are changing the way people interact with their surroundings and with each other, blurring the lines between the digital and physical worlds and reducing the friction between brands and their audiences. Specifically with AR, brands now have the power to interact with consumers in their own environment (cue one of Daenerys’ dragons landing on NYC’s Flatiron Building). The opportunities are seemingly endless – yet companies are still trying to wrap their heads around the tech and its value proposition. How do you achieve ROI? Olivier Koelemij, MD of MediaMonks LA, will make a case for every brand to implement AR into what he calls the ‘modern marketing mix’, capitalizing on its possibilities, whilst addressing both the challenges impacting the adoption of AR as well as the developments that will soon make it even more accessible.

Speakers

Olivier Koelemij

Managing Director, LA , Mediamonks

Description

Coming Soon...

Speakers

Richard Hess

Extended Reality (XR) Center of Excellence (CoE) Lead , Mondelēz International

Description

How is AR resonating with everyday consumers? Amidst all the theories and speculation about its scale and utility, there’s little tangible evidence of mobile AR’s actual engagement levels. With that in mind, ARtillery Intelligence has partnered with Thrive Analytics to field the first-ever consumer survey (n=3000) for usage and sentiments about mobile AR. How often are they using it? How satisfied are they? What types of experiences do they like most? And how much are they willing to pay for mobile AR apps and experiences? We have the answers. Now in its third wave, the survey also has a solid baseline data for longitudinal analysis and notable trending. We’ll walk through the latest results and draw out meaning and strategic implications for AR players.

Speakers

Mike Boland

Chief Analyst , ARtillery Intelligence

Description

Having spent 54 years developing virtual and augmented reality technology and applications, Dr. Furness has a ‘grandfather’s’ perspective to derive lessons learned and make recommendations about how we should approach the future of XR development and application. Dr. Furness will present a manifesto containing 14 principles for all who participate in the XR community to embrace for creating a technology that truly lifts humanity. He will also outline new initiatives of the Virtual World Society to enrich the XR community of developers.

Speakers

Tom Furness

Founder & Chairman , Virtual World Society