May 29
10:10 AM - 10:30 AM
Description
KDDI has been working on various kinds of XR activities with leading partners to open the 5G era. In this session, some representative XR features such as Visual Positioning Service (VPS), a Digital Human, Free-viewpoint Video, and others will be presented.
Speakers
Assistant Manager of 5G XR Services Planning & Development
,
KDDI Corporation
May 29
08:00 AM - 08:40 AM
Description
Cloud-rendered Gaming and XR have unique challenges, in that, the user quality of experience must be equivalent to a locally rendered experience. Merely quantifying this quality of experience is a challenge, let alone building the levers to control it. In this talk we will discuss these challenges and various approaches being trialed. The conversation shall span rendering and streaming (Nvidia), Cloud Gaming (Blade Shadow), Cloud AR (Gridraster), media formats (Tencent) and Edge computing (Charter Communications). We shall also discuss GPU multi-tenancy, network readiness for immersive, as well as the trends and enablers for market traction.
Speakers
Head of Content Partnerships
,
Blade Shadow
Co-Founder/COO
,
GridRaster
Sr. Director, Emerging Platforms
,
Charter Communications
Director XR PM
,
NVIDIA
Principal Researcher
,
Tencent
May 26
01:40 PM - 02:00 PM
Description
This year NFL football fans were able to enjoy a new AR activation on-site in Miami, the host city of Super Bowl LIV. Utilizing the Unity platform, Bose created a beacon-based fan experience as part of the 10-day celebration leading up to the game, in partnership with the NFL and Trigger Digital. Fans were asked to don a pair of Bose headphones and approach a set of “players’ lockers”. Activated by a beacon, the lockers came to life with an audio experience offering content related to the relevant NFL player. For example, the fan may have heard a previously conducted interview between the player and a reporter. In this presentation, Michael Ludden, Global Head of Enablement & Principal AR Advocate at Bose, Tony Parisi, Head of AR/VR Ad Innovation at Unity Technologies and Jason Yim CEO at Trigger Digital will explain how this activation was developed and why an exclusively audio-first approach to augmented reality with tailored audio content can be a new way of engaging consumers that is often overlooked. The speakers will demonstrate what is possible with audio AR, including how it can provide a sense of motion and direction.
Speakers
CPO
,
Lamina1
CEO
,
Trigger Global
May 26
08:40 AM - 09:20 AM
Description
Augmented and virtual reality (also known XR) has the potential to transform the retail industry as a powerful merchandising tool, and 3D representations of products will be everywhere in retail, appearing on mobile, web and AR/VR devices enabling customers to interact with photorealistic products in virtual showrooms. Retailers will also benefit from 3D, as they will be able to create richer representations of their products across a diverse set of platforms. This technological advent is proving itself game-changing for retail, but without 3D being experienced consistently across all platforms and devices, the production remains siloed, expensive and tough to scale. Making the future XR- & 3D-rich retail landscape a reality will require collaboration of many different retail & technology companies that must ensure customers can find these experiences on many different platforms—from search results to social feeds to ad units to apps, ecommerce, websites, mobile AR devices, VR/AR headsets, & more. In this session, including Khronos Group 3D Commerce Working Group members, come together to discuss some of the current challenges of bringing XR & 3D applications to retail & explain what efforts are being made so far to overcome them.
Speakers
Head of 3D Creative Technology
,
Walmart
CPO
,
Lamina1
Khronos 3D Commerce Working Group Chair, Head of Wayfair Next
,
Wayfair
Founder and CEO
,
Simply Augmented
Founder
,
Endeavor VR
Head of AR/VR
,
Shopify
May 27
01:40 PM - 02:00 PM
Description
We're entering the era of immersive computing. Spatial technologies such as MR, VR, IoT, AI, Cloud, Edge, Wearables, and 5G are all converging to make the physical world much more digitally interactive. The whole world is becoming a giant computer, and we're running around inside it. MR will be the user interface for this new computing paradigm. In this talk we'll make sense of how these technologies are coming together to create the next big tech disruption.
Speakers
Co-founder / CEO
,
Xperiel
May 27
08:20 AM - 08:40 AM
Description
In this talk we introduce Universal AR - a brand new set of SDKs from Zappar that let you build AR content for the web (or native apps) using the creative tool or platform of your choice. The SDKs support face tracking, image tracking and instant world tracking and are available for ThreeJS and A-Frame (in addition to a pure JavaScript library) and Unity (supporting WebGL build as well as native). Be sure to tune in as we'll be building some content live with ThreeJS and A-Frame!
Speakers
Co-founder & CTO
,
Zappar
May 29
02:50 PM - 03:10 PM
Description
There are more than 900 published studies on the therapeutic use cases of virtual and augmented reality. In this session, two XR technologists will present the results of three-peer reviewed journals looking at the impact of AR and VR on brain patterns associated with positivity, calm, and other mood states.
Speakers
Chief Operating Officer (COO)
,
Healium by StoryUP Studios
CEO | Chief Storyteller
,
Healium
May 27
10:30 AM - 10:50 AM
Description
KDDI will introduce an immersive spatial computing world realized with 5G, Mobile Edge Computing (MEC), and XR technologies with the help of Mawari. Demos include a low latency cloud streaming / cloud rendering feature which will be presented for the first time on the virtual stage.
Speakers
Assistant Manager of 5G XR Services Planning & Development
,
KDDI Corporation
Founder and CEO
,
Mawari
Dec 30
09:45 AM - 10:15 AM
May 26
02:10 PM - 02:30 PM
Description
AR is being used to create new, engaging, effective ways for consumers to interact with brands and businesses. By adding AR gamification and location-based context, businesses are increasing reach, user sentiment, and actual foot traffic.
Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR marketing that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of marketing. With the gaming narrative and experience in mind, we will walk through how location-based AR games can drive foot traffic to brick-and-mortar stores and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of marketing.
Having worked with global and national brands like AT&T, Simon Malls, Starbucks, Mcdonalds, and Samsung, Niantic's sponsorship platform has been evolving to a new form of AR advertising that is non-intrusive, organic, and engaging. Gaming is the new way to reach the so-called "unreachable" demographic, those who can no longer be engaged with via traditional forms of advertising. With the gaming narrative and experience in mind, we will walk through how location-based AR ads can drive foot traffic to brick-and-mortar stores, create location context for digital brands, and provide highly contextual and timely moments of engagement with customers. Pulling from real world results, we will share case studies on what works in location-based AR gaming and how brands can leverage this new form of advertising.
Speakers
Head of Business, Platform & AR Headsets
,
Niantic
Sponsorship Platform Product Lead
,
Niantic
May 28
12:30 PM - 05:00 PM
Description
12:30-1:30pm PDT- Curating Immersive Art Panel: https://meetings.ringcentral.com/j/1498681809;
3:00-4:00pm PDT- Building the Metaverse: https://meetings.ringcentral.com/j/1495548483;
4:00-5:00pm PDT- Augmenting Difficult Realities: Using AR to Change Perspectives at Home and in Public: https://meetings.ringcentral.com/j/1485933204
Use code 'awe3'.
Speakers
Deputy Director of Emerging Technology
,
Southern New Hampshire University
Creative Technologist
,
VRHuman
Multidisciplinary Artist, Founder/Creative Director
,
4th Wall AR App
Chief, New Media Partnerships and PR
,
PHI
Artist, Activist, Creative Director/ Co-Founder DiMoDA
,
Digital Museum of Digital Art
Director
,
Synthesis Gallery
May 26
10:10 AM - 10:50 AM
Description
Creating and deploying beautiful and meaningful experiences for mass market audiences can be challenging. How can large organizations lead the change? How can startups and independent developers succeed in the consumer market with applications that go beyond just fun games and bring meaningful and impactful experiences to users? How can developers create new experiences with real benefits for large audiences, without the high budgets of AAA video game teams, and without having to build from scratch, deploy and promote standalone applications in app stores? How can we build and expand the Ecosystem?
Speakers
Founder and CEO
,
Patched Reality Inc.
Co-founder and Head of Engineering
,
Rendever
CEO
,
Virtuleap
Innovation Catalyst & Head of VR
,
AARP Innovation Labs
CEO | Chief Storyteller
,
Healium
May 26
11:10 AM - 11:30 AM
Description
Knowing how people will react and engage with your spatial computing experience is an important part of ensuring success. Researching with your target users is the best way to do this but user research on new and emerging platforms can be challenging, particularly as we move "beyond screens" to smart and spatial computing interfaces. Existing user research methods may be less effective meaning we need to experiment with new ways to understand how successful the design of an experience will be. Using examples we will explore the hurdles of researching new and emerging technology and discuss techniques for gathering great user research insights. This talk is aimed at product managers, designers and developers of spatial computing experiences who want to run their own user research.
Speakers
Sr. Design Research Manager, Mobile & Spatial Computing
,
EBay
May 26
11:50 AM - 12:30 PM
Description
Join 8th Wall in a discussion on how WebAR is driving real results for brands using this platform for marketing and advertising. The panel will discuss how they are incorporating web-based augmented reality into their campaign strategy to create content that resonates and converts, and how they foresee the landscape of advertising changing in the context of increasingly immersive media.
Speakers
Brand Manager
,
8th Wall
CEO
,
Trigger Global
Head Retail Innovation
,
Lego
Director, Digital Marketing
,
Sony Pictures
Engineering Manager
,
Trigger Global
Dec 30
09:45 AM - 10:15 AM
May 27
01:40 PM - 02:00 PM
Description
New research findings will be shared regarding the use of 3D and AR to drive product consideration, engagement, and sales.
Speakers
Managing Director, Strategy & Innovation
,
Accenture