Agenda

Description

In this joint talk with Epic Games and German mixed-reality studio NSYNK, we showcase enterprise AR apps, using VisionLib’s Model Tracking in Unreal Engine for best-in-class XR experiences. VisionLib for Unreal makes a good fit and opens new opportunities for the XR developer community and enterprises, as it expands the choice of providers of 3D real-time engines for XR experiences.
We’re giving exclusive insights on the Porsche Taycan AR Event App, the first broadcast-quality AR app for journalists. Launched in early 2021, it brought the visual quality and precision otherwise only known from broadcast solutions to a mobile phone – for content creators to explore the technical features of Taycan augmented directly on the vehicle and, at the same time, to produce high-quality media content for reporting. The project has received a lot of attention on social networks and in the media.
VisionLib was one of the first SDKs, who made model tracking available to AR developers early. It has become a de-facto standard tracking technique. For good reasons: it's the only technique for enterprise-grade marker-less object tracking, is reliably precise, can handle object movement and remains working under changing or even adverse light conditions.
When it comes to uncompromised results, Unreal Engine is the state-of-the-art real-time engine and editor with photorealistic rendering, lifelike animation and much more – on an open, extensible platform that won't tie developers down.

Speakers

John Buzzell

Enterprise Lead, Unreal Engine , Epic Games - Unreal Engine

Jens (Duplicate) Keil

Co-Founder, Head of Product Experience , Visometry GmbH / VisionLib

Description

CareAR, backed by ServiceNow and Xerox, is reinventing the service experience. In this session, Sam Waicberg, President of CareAR, will discuss market factors including growing workforce attrition, customer expectations, and ESG trends that all play a role in why change is inevitable. CareAR will also be showcasing new game changing capabilities that will revolutionize and help drive service transformation initiatives within organizations. CareAR has pioneered Service Experience Management, a new category that extends current service workflows, transforming service and customer experiences with break through outcomes. Based on the CareAR SXM™ platform, Augmented Reality powered with AI and Content delivery, expertise is instantly accessible and delivered with context at the time of need.

Speakers

Sam Waicberg

CEO & President , CareAR - A Xerox Company

Description

Mason Sheffield, Sr. Director of Creative Technology at Lowe’s Innovation Labs, will demonstrate how mixed reality and digital twins can shape the way Lowe’s associates can serve customers, and how customers may experience their homes in the future.

Speakers

Mason Sheffield

Sr. Director of Creative Technology , Lowe's Innovation Labs

Description

We built an escape room in VR to help us evaluate a group's teaming skills. Learn about the "great team" characteristics identified by the MIT Human Dynamics lab, and how we are looking for these to manifest in collaborative mission training in VR.

Speakers

Andrea Mower

PwC Emerging Tech Lab | Augmented and Virtual Real , XR Specialist & Researcher

Raj Jha

CEO , Siminsights Inc.

Description

The Virtual Reality (VR) market could surpass $ 40 Billion by 2020. The U.S. Military recently closed a deal worth $ 480 Million for the Microsoft HoloLens Mixed Reality (MR) device. Oculus has already released the first immersive VR system that is mobile with no wires and no need for a high-end gaming PC for $399. While these are exciting times, an important question needs to be investigated: Are we ensuring the security and privacy of these systems? In this talk I will present various experiments and findings we conducted in our lab related to the security and forensics of consumer grade immersive VR systems. I will show you how we are able to move people in physical spaces without their knowledge or consent, as well as other attacks that we coined and implemented related to immersive VR. Furthermore, we will also explore the forensic artifacts these systems produce.

Speakers

Ibrahim Baggili

Elder Family Chair of Computer Science & Cybersecurity , University of New Haven Inc

Description

Please join us for the global book launch of "Applied Virtual Reality in Healthcare: Case Studies and Perspectives". More than ten chapter authors will be at the launch to discuss and sign their individual book chapters. Dr. Walter Greenleaf will be available during the day on Thursday, November 11th, and can be easily found at the healthcare track if you would like him to sign your book. A limited number of books will be available on-site to purchase, so please come early. For more details about the book, please go to: https://appliedvirtualrealityinhealthcare.com

The book signing HAS BEEN RELOCATED TO THE FOYER OUTSIDE OF GRAND BALLROOM D (look for the glass door entrance to the Hyatt from the Convention Center.)

Description

In numerous fictional contemporary movies and television productions, the evaluation of crime scenes has been depicted with varying degrees of sophistication. C.S.I. introduced, not only new technology, but established new ways for law enforcement and juries to interpret physical evidence. Not every innovation has had a positive impact on the investigatory process. The Minority Report added the predictive twist and the dangers for abuse that foresight can bring. The underlying technology, however, successfully inspired many tools being used by law enforcement today, including crime predicting software. The scope of this presentation is to highlight the ability of immersive technology, both augmented and virtual, to have a beneficial effect on all aspects of criminological inquiry.

Speakers

Neil Mandt

CEO/Co-Founder , Navigation Media

Description

The pandemic disrupted prospective students and their families from the college campus visit, one of the most impactful experiences for those students and their families. A meaningful visit experience helps students imagine their lives at a university setting and sets the stage for students’ long-term success. Yet what happens when in-person visits and tours with guides can’t happen?
Close to 70k people visit the University of Texas at Austin every year, consisting largely of prospective students and their family and friends. In early 2020, the University of Texas at Austin opened their new Welcome Center, yet no one came because we were all at home. In partnership with The Texas Immersive Institute, UT Admissions wanted to better connect with digital first families. With the use of 8th Wall WebAR, Texas Immersive faculty and students reimagined the prospective UT Austin Longhorn experience. This panel will offer insights into the project's experience from the personalized AR Mailer sent to the home, to extending the on-campus tour with a location-based AR game, and an opportunity to capture the memory with an AR photo booth at the Welcome Center.

Speakers

Erin Reilly

Professor/Founding Director, Texas Immersive Institute , University of Texas at Austin

Simon Quiroz

Filmmaker / Educator , University of Texas at Austin

Description

The presentation includes an overview of Perception Grid‘s cloud-native infrastructure which enables bi-directional, real-time interaction between multiple users while simultaneously orchestrating immersive video, 2D media and text. The session highlights PerceptionGrid’s graphing database technology, which facilitates building relationships between data, to drive contextualized multimodal presentation of XR media, triggering, enhancing then accelerating the cognitive processes of perception, problem-solving, and learning. The session will showcase through demonstration how Perception Grid helps accelerate cognitive processes via XR to solve real problems.

Speakers

Fifer Garbesi

Advisor , Perception Grid

Dulce Baerga

Mixed Reality Technologist , Dulce Dotcom

Dulce Baerga

Advisor , Dulce Dotcom

Mario Kenyon

CEO , Perception Grid

Description

As we race into this emerging market we all know the finish line.

The finish line is when AR Smart Glasses are comparable to normal glasses in respect of size, weight and esthetics.

But its early days yet. This presentation will review the existing landscape in terms of market segmentation.

From there we will review the application criteria and technical tradeoffs in respect to the users visual experience.

Using these building blocks we explore LED & LASER technologies & how the can enable in the transition from normal to smart glasses.

Speakers

Karl Leahy

Director, Marketing , ams OSRAM

Description

While many things got put on hold with the onset of the Pandemic last year, it was also a wake-up call that in some cases accelerated the push for some technologies to deliver on their promise of better efficiency, greater productivity, and increased flexibility amidst social distancing needs. We saw an almost immediate turn toward immersive learning and training applications as a means to educate, train, and certify commercial and enterprise workers remotely through the use of Augmented and Virtual Reality technologies. Mattney Beck, Sr. Manager of Product Marketing for Commercial AR/VR Solutions at Lenovo, will walk through real world use cases happening inside and outside of Lenovo made possible through AR and VR technology and the scalability of the ThinkReality Platform.

Speakers

Mattney Beck

Sr Manager Product Marketing , Lenovo

Description

The view through a mixed reality device has proven to be key in manufacturing environments for spacecraft and many other industries. What happens when we turn the focus to the eyes, and the wealth of data they provide? Is this useful data? What can we tell simply by tracking the eyes? Join us for a discussion with the Barbara Bush Foundation, along with industry colleagues, on a new and creative way to apply mixed reality technology for literacy, and a look at how the technology can be used for a world of good.

Speakers

Shelley Peterson

Founder | XR Industry Pioneer , Wizard Wells

Cerilenne Menendez Mendoza

XR Lead , T-Mobile

Ted Dinsmore

President , SphereGen

Stephanie Moore

Fellow , Barbara Bush Foundation for Family Literacy Inc

Description

Today we see advancement in practical applications of emerging technologies in our homes and at work. As these solutions grow towards ubiquity, so do the possible harms and obstacles towards the world in which we all want to live.
In this talk Noble Ackerson, talks about trust and ethics in XR specifically:
Dark patterns in XR - impact, example, opportunity;
AI fairness & bias - impact, example, opportunity;
Data privacy/trust and security - impact, example, opportunity.
He presents practical examples on principles to avoid wading in dark patterns within the shadows of the emerging world and how you optimize for trust through explainability, context, control, choice.

Speakers

Noble Ackerson

Director of Product, Emerging Technologies , Ventera Corp

Description

Founders and investors - join the networking reception to raise a glass and celebrate your achievements,
right after the startup pitch session outside of Grand Ballroom C.

Description

Don't miss this performance of the award-winning VR immersive theatrical experience, FREE and exclusively for AWE attendees! With the passing of ages, the Gods of Mount Olympus have faded away until only two remain: Zeus and Hera. Now they are in danger of disappearing if they can’t recover the box of hope that Pandora removed. Enter an immersive storyworld to join this live theatrical VR experience where the audience in invited to play the role of the Greek Chorus, interacting with live Broadway actors as the play unfolds. Space is very limited, so sign up in advance. Use code AWEFREE for free admission!

https://www.eventbrite.com/e/finding-pandora-x-awe-event-tickets-192440092497

Description

Ulta Beauty, one of Fast Company’s most innovative retailers of 2020, is a proud leader in the AR space. The retailer acquired two startups as part of its strategic approach to AR and continues to prioritize in its talented, in-house Digital Innovation team. In this session, learn more about the nation’s largest beauty retailers’ bold, engaging AR journey, challenges and strategies to scale, as well as a look at what’s next.

Speakers

Agustina Sartori

Sr Director Digital Innovation , Ulta Beauty

Description

Many developers of AR devices use Diffractive Optical Elements (DOE) on their waveguides to guide the tranmission of an image from the projector to the viewer's eye. Production of such diffractive structures in high volumes presents many challenges in terms of resolution, accuracy, fidelity, yield and cost. Eulitha's breakthrough PHABLE technology brings the proven advantages of photolithography to the AR/VR field, enabling highest quality waveguide production at low cost.

Speakers

Harun Solak

CEO , Eulitha AG

Description

With the Metaverse we’re moving from an Internet we look at to a spatial Internet that surrounds us. Companies approaching this new reality face incredible challenges: how can we design experiences that are user centric in a three dimensional space? How can we adapt successful formula from the 2D world without losing the added benefits from immersive worlds?
How can team work and share their early vision with clients or leadership?
One of the reasons why most of today’s XR UIs feel and look like pure 2D is very similar to the early days of the Internet. Right now XR is at a stage where the web was three decades ago: unespiring, complicated to get in and overall “risky”. The tools used nowadays to ideate and design this new metaverse were not made for this purpose, slowing down the adoption of this new media: companies are struggling to pitch their strategy and vision, teams are not getting funded and blockbuster games are very rare .
We do believe that within 2-3 years, metaverse will evolve in shape and form from what we have right now and we need fast, accessible and collaborative tools to ideate, communicate and iterate.

Speakers

Inga Petryaevskaya

Founder and CEO , ShapesXR

Description

As business travel reduces in the pursuit of sustainability and talent shortages necessitate the widening of the recruitment process, how can VR and AR both give us back what we lose when working remotely and elevate the collaborative experience of employees in global firms?

Speakers

Duncan Roberts

Thought Leader , Cognizant Technology Solutions

Description

A few years ago, a client told us we had a year to become ISO27001 compliant to continue working with them. As a small creative agency with a one-man I.T. department, we had no clue what ISO certification was, let alone how to achieve it. What followed was a journey to the center of the cybersecurity sun that culminated in an entire overhaul of not only our security but project management policies and procedures. ISO27001, GDPR, SOC, Privacy Shield, MPA Content Security, and this list goes on and on. More and more, enterprise clients are asking for these certifications from their suppliers and vendors. In this presentation, I take you through what these different certifications mean to you and why they matter, how to start your cybersecurity journey, and how your team can keep creativity and innovation moving when it seems security protocols only want to slow you down. No I.T. or security experience required.

Speakers

Ian Loomer

Vice President, Dallas Headquarters , AMP Creative