Agenda

Description

Snapchat Lenses have taught a whole generation how to use augmented reality to express themselves, learn about the world, and even get things done. But behind the Lenses are Snap’s powerful tools to build AR experiences and a vibrant, global community that’s pushing the boundaries of what’s possible in AR. Join Snap AR leaders as they discuss how AR creators, developers, and partners can tap into the power of Snap’s camera products to build the next generation of AR.

Speakers

Sophia Dominguez

Head of AR Platform Partnerships , Snap, Inc.

Carolina Arguelles Navas

Head of AR Business Strategy , Snap, Inc.

Kimberlee Archer

XR Evangelist , Snap, Inc.

Description

Working across different time zones with overseas partners is nothing new to the designers and engineers. During the pandemic shutdown, many of them learned to perfect these remote protocols, powered by affordable AR/VR hardware and software. As U.S. businesses get ready to return to the conference rooms and cubicles that have been sitting idle for the past 12-15 months, we ask a panel of AR/VR veterans to envision the role of AR/VR in the post-pandemic world.

Speakers

Elizabeth Baron

Founder , Immersionary Enterprises

Ken Sobel

CoFounder , Hyperframe

KENNETH WONG

Editor , Digital Engineering

Description

XR is already revolutionizing retail, e-commerce and advertising, but it’s barely the tip of the iceberg. At the same time, social media is also beginning to merge with the metaverse, meaning that, within a decade, the whole way in which we experience the digital world is set to undergo a tremendous shift. XR will bridge the gap between the digital and physical world, and it will change the way we interact with brands and each other. In this presentation, Lucky Gobindram, General Manager at CXR, will explore this goldmine of opportunity for business growth and the ways it can already be leveraged to drive conversions and build relationships with consumers.

Speakers

Lucky Gobindram

General Manager , CXR

Description

During the live session, we will dive into the meaning and application of algorithmic diversity in technology (including such cases as neurodiversity). Using the latest experiences, cases and research, we will analyze the current state and problems of inclusive innovation and technology, including the problems of representation and criteria, inclusive research and design-thinking, the building of inclusive products (AI-driven platforms, devices, apps, social and emotional robotics), ethical considerations and concerns (the "black-box" and "double-check" problems, transparency, explainability, fairness, surveillance), shortcomings of current technology ecosystems, policies and human rights frameworks.

Speakers

Yonah Welker

Explorer, Public Evaluator, Board Member , Yonah

Description

Explore why digital technologies and the data generated can change health and healthcare. XR has an essential role in realizing the potential of digital technologies to redefine healthcare. With healthcare increasingly adopting digital technologies and there is an opportunity to ensure we define the value proposition to reflect the full value of these technologies.

Speakers

Brendon Hale

VP Health and Market Outcomes Research , Penumbra, Inc.

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in XR , and how to stay involved when consumers navigate their world with Augmented Reality as the information and experience layer. With new ways to access XR experiences, this panel will explore how consumers will use XR to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

Linda Ricci

Business / Emerging Tech Strategy Consultant , Consultant

Sophia Moshasha

Podcast Host & DC Chapter VP , VR/AR Association

Keith Soljacich

Head of Innovation , Publicis Media

Joachim Scholz

AR Marketing Professor , Brock University

Description

Now is the time for brands who partner with sports leagues, musicians and other entertainment venues to invest in a proactive and scaled XR gameplan to connect with their consumers who desire more immersive fan engagement. The panel will explore new ways for brands to leverage innovative XR experiences to enhance the fan experience; from using Web AR to give fans access to behind the scenes experiences, to immersive up close experiences with world-famous athletes, musicians and celebrities - these connected experiences are only the beginning of what's possible.

Speakers

Craig Brown

XR Program Manager, 5G Experience Activations , Verizon

Diana Mendez

Marketing Coordinator , 8th Wall

Jason Yim

CEO , Trigger Global

Jessica Owens

Field Marketing Director , Molson Coors Beverage Company

Description

Major companies are funding, in the billions of dollars, efforts to create the future of the Spatial Web, the AR Cloud--that ubiquitous, yet ethereal computing platform that we think of when imagining every day interactions with holograms and content, literally at our fingertips. Smaller companies, researchers and creators are also joining forces through the Open AR Cloud to assure that no one company wins the AR localization war. Test beds are being built and city scale AR creations are being experienced in cities throughout Europe and the United States.

Join us as we share our journey mapping our first city blocks, placing our first virtual objects in the real world, then building rich experiences that are shared, persistent and geospatially tied to a specific location. We’ll also talk about AR Cloud basic principles, the services required, and how the Open Spatial Computing Platform allows for interoperability between service providers. We’ll demonstrate our use of a variety of technologies including Augmented City, a cloud & platform ecosystem that allows you to capture, enrich, and visualize content on location;Zappar’s award-winning SDK’s, computer vision libraries, and AR creative tools;as well as, universally accessible webXR solutions. Additionally, we will present how we are pushing the boundaries of the Spatial Web by creating multi-user, synchronized experiences which are activated by proximity, gaze, voice command or click.

Speakers

Ali Hantal

CEO , XR Masters

Suzan Oslin

Director of Spatial Experiences , UXXR Design

Description

This session is the culmination of a workshop series back in August designed to forge partnerships and an open community for building the AR Cloud together. Development teams have been collaborating with a group of AR Cloud technology partners since the beginning of September to build experiences that foster collaboration, bridge social divides, and increase the meaning of relationships. In this session you will have the opportunity to see the projects that our illustrious panel of judges selected as finalists in October. Then witness them making the final call for best in class across a number of categories.
The qualifying experiences are built using AR Cloud technologies that incorporate some combination of:
Persistent content that is always accessible
Real-time multi user interaction
Instant, ubiquitous localization
Geometric understanding of the world that allows real world interaction

For details and to learn about the technology partners visit: https://www.awexr.com/usa-2021/ar-cloud-challenge

Speakers

Ali Hantal

CEO , XR Masters

Lisa Watts

Co-Founder , Cree8

Gabriel Rene

Executive Director , Verses

Naomi Augustine-Yee

Art Director , QXR Studios

Omri Stein

CEO , ReSight

Description

3D assets are being deployed everywhere: in e-commerce, marketing, product design, architecture, learning, education, professional training, and art. Pervasive 3D presents great opportunity to the content development community, because it represents a growing cross-industry marketplace for their skills but it also presents specific challenges. When products and assets are being deployed everywhere, they must work anywhere: on any operating system, any platform, and any device. In the e-commerce business model, the entire value chain can leverage 3D assets at scale if they can make them reusable and consistent.

This panel brings together experts from each part of the e-commerce value chain from retailer to content creator to 3D developer to tool provider to discuss how to build a scalable 3D production pipeline and the impact of 3D and XR on the e-commerce evolution. Panelists will share case studies and talk about how 3D and XR are changing consumer expectations from the moment of conception with product development and design, to pre-commerce, all the way through the entire pipeline to the post-purchase journey.

The panel will also explore what is possible by achieving the 3D-rich retail landscape through standardization of technology. Panelists will talk about their ongoing work with open standards to resolve longstanding challenges, how artists, developers, agents, retailers, and content creators can incorporate existing tools and guidelines into their workflows, and what can be gained from investment in XR. Panelists, all members of The Khronos Group's 3D Commerce Working Group, will discuss what the problems with creating, distributing and storing 3D and XR assets, what solutions exist today, why they are investing in 3D, and the vision for the future where 3D and AR content is leveraged for machine learning, production and more.

Speakers

Amra Tareen

CEO , ALL3D

Yehiel Atias

CEO & Co-Founder , Hexa3D

Dalia Lasaite

CEO , CGTrader

Max Limper

CEO , DGG

Jonathan Wade

Product Manager, Media & AR/VR , Shopify

Aurélien Vaysset

CEO & Co-Founder , Emersya

Description

The "old web" of information, centered on 2D static content with HTML/CSS as the dominant paradigm, is based on web technologies that are decades old now, and is poorly equipped to serve the needs of AR/VR and spatial computing. Currently, a number of exciting new open source initiatives are coming together to create a new open spatial paradigm for the web, with grammars of interaction suitable for blending the virtual with the real and supporting AI and ML safely and wisely, to create a web of perception and shared context. This talk will look at the philosophy, technologies, innovations and innovators, working on this critical mission for spatial computing.

Speakers

Tish Shute

Co-Founder , AWE

Description

OpenXR has transformed the way developers deliver cross-platform AR/VR experiences. As a royalty-free open standard from the Khronos Group, OpenXR provides high-performance access to AR and VR devices. The OpenXR standard enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content.

In this session, Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair, is joined by executive producer from Asobo, Antoine Bezborodko, who will talk about developing the Micosoft Flight Simulator VR , what motivated him to use OpenXR and the value it brings to users. Brent will share recent industry developments for OpenXR, explain how XR developers can integrate OpenXR into their workflows, and share updates about expanded augmented reality support that is under development for OpenXR. Brent and Antoine will highlight the role OpenXR plays in getting gaming, entertainment and even enterprise XR developers to a common ground. Developers will leave with a fresh understanding of how to leverage OpenXR to create cross-platform XR experiences.

Speakers

Brent Insko

Lead XR Architect , Intel

Description

The view through a mixed reality device has proven to be key in manufacturing environments for spacecraft and many other industries. What happens when we turn the focus to the eyes, and the wealth of data they provide? Is this useful data? What can we tell simply by tracking the eyes? Join us for a discussion with the Barbara Bush Foundation, along with industry colleagues, on a new and creative way to apply mixed reality technology for literacy, and a look at how the technology can be used for a world of good.

Speakers

Shelley Peterson

Founder | XR Industry Pioneer , Wizard Wells

Cerilenne Menendez Mendoza

XR Lead , T-Mobile

Ted Dinsmore

President , SphereGen

Stephanie Moore

Fellow , Barbara Bush Foundation for Family Literacy Inc

Description

The Boeing Augmented Reality Kit (BARK) has been in development since late 2017 to the present day, and has evolved from a single offline use case to a connected, scalable, secure platform that supports many manufacturing processes at Boeing.
This presentation will begin with a short high level overview of BARK for those that may not be familiar with it, and will cover its four applications for the Microsoft HoloLens, their use in the factory, the Services layer for managing and translating data, and the production systems it interfaces with. Following the introduction, the presenter will discuss new patented methods of aligning AR content to both small and large structures (e.g. aircraft) that have been implemented across BARK, and the results of testing performed inside a large commercial aircraft to determine alignment accuracy across the entire fuselage. Finally, the presentation will discuss how BARK has been replicated and tested, piloted, and/or used in production on approximately 22 use cases across every major Boeing manufacturing site and the impact it is having.

Speakers

Paul Davies

Technical Fellow , The Boeing Company

Description

Billions of dollars are being invested to replace today's Zoom experience with a VR headset that enables us to collaborate in a metaverse. But do today's products solve real problems?

Learn how Campfire has focused on design and engineering to create an all new system for holographic collaboration. Campfire CEO Jay Wright will explain how Campfire devices and applications were designed to overcome adoption challenges of current AR and VR offerings, and deliver an experience that has been promised for decades and drives productivity for distributed teams.

Speakers

Jay Wright

CEO / Co-Founder , Campfire

Description

They say 'the rising tide lifts all boats' with the global VR/AR ecosystem at the cusp of a revolution as our industry is burgeoning. There's a movement happening in Vancouver that's never been seen before, it's become a top 2 hub for VR/AR globally and it's continuing to
grow. Join us to discover the ingredients of how this all came together, how important community, diversity, inclusion and collaboration is to grow and how this can translate to the entire ecosystem.

Speakers

Angela Robert

CEO , Conquer Experience

Danny Goel

CEO & Founder , Precision OS

Dan Burgar

Co-Founder , Shape Immersive

Tony Bevilacqua

Founder & CEO , Cognitive3D

Description

Please join us to hear from our UK Delegation who will be talking about their Report ‘The Growing Value of XR in Healthcare in the UK’ It is the first of its kind to explore the use of XR in the UK’s healthcare sector today. Join the discussion and hear from experts on report findings and opportunities to collaborate with the UK and as a blueprint for other Governments to strategically consider how XR Healthcare can scale for their citizens

Speakers

Neil Ralph

Head of Technology Enhanced Learning , Health Education England

Farhan Amin

Founder , Concept Health Technologies

Sarah Ticho

Co-Founder , XR Health Alliance

Rhod Joyce

Deputy Director of Innovation Development , NHSx

Ross OBrien

Founder , XR Health Alliance

Description

The use of XR in entertainment, from production to marketing and distribution, continues to grow as consumers expect more immersive and engaging content. This panel of studio executives will share their perspectives on why XR creates a stronger medium for more authentic brand storytelling and how they apply XR as a part of their larger branding initiatives. They’ll also discuss best practices for deploying these experiences, learnings from new technologies and their future outlook for XR in entertainment.

Speakers

Tim Adams

VP, Emerging Products Group , ViacomCBS

Courtney Rose

Senior Client Partner , Trigger

Eric Bautista

Director of Interactive Experiences , Disney Consumer Products, Games, and Publishing

Description

In this talk the founders of AR House Lucas Rizzotto & Aidan Wolf talk about how they started the largest AR Creator House in the world with a tweet, how it almost all went to hell and why these kinds of communities may be the strongest weapon we have against the rise of an AR dystopia.

Speakers

Lucas Rizzotto

Creator , Lucas Builds the Future

Aidan Wolf

Co-Founder , Kevaid

Description

This presentation will cover the significant impact that remote collaboration platforms have had within the pharmaceutical industry. Attendees will understand the clear value these systems provide for compliance-driven organizations, the long-term impact in optimizing collaboration within organizations, and how to deploy this technology at scale. Supporting data and case studies will be presented, demonstrating how pharmaceutical, laboratory, and manufacturing teams are successfully leveraging augmented-reality-enhanced global collaboration systems to improve efficiency, training, operator reliability, safety, and partner/vendor interactions. Attendees will also understand how the COVID pandemic acted as a catalyst for the rapid adoption of these platforms and why ongoing implementation of these platforms has become crucial for the life sciences industry.

Speakers

Angelo Stracquatanio

CEO & Co-Founder , Apprentice.io