Agenda

Description

Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology.

In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:

Speakers

Richard Armstrong

Enterprise Architect , Cassini Limited

Description

Marvel Studios looks to the future with a first-of-its-kind Augmented Reality (AR) story experience, for the release of "Eternals." Marvel Studios’ Eternals: AR Story Experience lets fans step into the film to discover the backstory, interact with Super Heroes, and bring the story right in their space. The latest technologies were used to deliver state-of-the-art storytelling — from volumetric capture to Apple's ARKit to brand new processes of displaying cinema-quality VFX on mobile devices.

Learn what it took to build this immersive iOS-exclusive mobile app from the ground up. Hear from the project leads, including: Dave Bushore (VP, Franchise Creative & Marketing for Marvel Studios), Mark Mine (Director, Technology Innovation for Disney Studios Content), and Daniel Baker (Senior Producer & Manager, Technology Innovation for Disney Studios Content).

To check out the experience, download it now in the App Store. And see the all new movie — now playing in theaters.

Speakers

Daniel Baker

Senior Producer & Manager, Technology Innovation , Disney Studios Content

Mark Mine

Director, Technology Innovation Group , Disney Studios Content

Description

Founders and investors - join the networking reception to raise a glass and celebrate your achievements,
right after the startup pitch session outside of Grand Ballroom C.

Description

An in-depth look from the frontlines at how Fortune 100s, ISVs, and SMBs are overcoming obstacles and achieving scale in enterprise, healthcare, and education.

Speakers

Brad Scoggin

CEO & Co-Founder , ArborXR

Description

The presentation includes an overview of Perception Grid‘s cloud-native infrastructure which enables bi-directional, real-time interaction between multiple users while simultaneously orchestrating immersive video, 2D media and text. The session highlights PerceptionGrid’s graphing database technology, which facilitates building relationships between data, to drive contextualized multimodal presentation of XR media, triggering, enhancing then accelerating the cognitive processes of perception, problem-solving, and learning. The session will showcase through demonstration how Perception Grid helps accelerate cognitive processes via XR to solve real problems.

Speakers

Fifer Garbesi

Advisor , Perception Grid

Dulce Baerga

Mixed Reality Technologist , Dulce Dotcom

Dulce Baerga

Advisor , Dulce Dotcom

Mario Kenyon

CEO , Perception Grid

Description

As we race into this emerging market we all know the finish line.

The finish line is when AR Smart Glasses are comparable to normal glasses in respect of size, weight and esthetics.

But its early days yet. This presentation will review the existing landscape in terms of market segmentation.

From there we will review the application criteria and technical tradeoffs in respect to the users visual experience.

Using these building blocks we explore LED & LASER technologies & how the can enable in the transition from normal to smart glasses.

Speakers

Karl Leahy

Director, Marketing , ams OSRAM

Description

Learn how Medtronic built a framework to introduce Augmented Reality (AR) to their teams. The goal is to involve and align different stakeholders by showing AR-as-a-solution instead of technology hype. William Harding, Peter Tortorici (both Medtronic)and Dirk Schart (REFLEKT) will use the example of Training Guides to show the framework and impact of the solution.

Medtronic’s AR Training Guides reduce onboarding times by 50%.They will deep dive into the operator onboarding with the example of the EPIX use case to show you exactly how the switch to AR Training guides transformed the way they work in their facilities.What’s more, they will give you the full understanding of how Medtronic made it to their scaled rollout – all the way from the initial problem and project planning, to pilot, and then full deployment as well as the results they are now seeing.Here's what we will talk about:

• Medtronic Use case – Why were AR Training Guides deployed?
• Daily Usage – See what the Medtronic AR Training Guides look like and how operators use them in a normal day
• Benefits – What results are the facilities seeing after implementing AR Training Guides
• Framework - How easy is it to enable teams to use new technologies?

Speakers

William Harding

Distinguished Technical Fellow , Medtronic

Dirk Schart

Chief Marketing Officer & President , RE'FLEKT

Description

Conor will dive into OpenBCI's latest development: Galea, which combines mixed reality (XR) headsets with state-of-the-art biosensing and brain-computer interfacing (BCI) techniques. Galea comes equipped with multiple sensors to simultaneously monitor biometric data streams in real time and is designed to seamlessly attach to head-mounted displays (HMD), including virtual reality (VR) or augmented reality (AR) devices. The talk will also focus on the amazing possibilities and potential pitfalls of this technology being introduced to the world.

Speakers

Conor Russomanno

Founder & CEO , OpenBCI

Description

Over the past 15 years, we’ve seen mobile spearhead the biggest shift in interaction. Touchscreens are now the predominant interaction feature for personal devices, leaving keyboard and button controls behind. The result? More natural and intuitive experiences. So why should it be any different for a virtual world?
Interaction solutions that remove the boundaries between the physical and digital worlds are not only intuitive, they’re essential for any immersive experience. Just think, a digital world will be infinitely more engaging when you are able to reach out naturally and interact with your own hands, just as you do in the real world. This is why we believe that hand tracking will be as essential to VR as touchscreens have been to mobiles.
In this session we’ll cover:
* The importance of hand tracking
* How hand tracking can make VR more accessible
* Lessons learned from the paradigm shift that was controllers/keyboard/mice to touchscreens
* How to adapt VR games and apps made for controllers
* How to design hand tracking first

Speakers

Matt Tullis

VP XR , Ultraleap

Description

Our future Metaverse is a shared 3D experience of the physical world and our many digital worlds. Naturally, the physical world is spatial and distributed. This spatial distribution means that physical objects and spaces are self-evident, and each of us can independently explore the world’s diversity.
This PTC Reality Lab talk will explore a UI and platform vision for empowering the future builders and explorers of the physical world.

Speakers

Valentin Heun

Vice President of Innovation Engineering , PTC

Description

The web is a powerful place for digital content. Today we expect websites to provide optimal experiences across various screen sizes including mobile, tablet and desktop computers. But as the web evolves from 2D to 3D, it is expected to support new types of experiences including AR and VR and a new range of devices such as HMDs. As we enter the era of Spatial Computing, what will the future of responsive web design look like? And what role will AR and VR play in the future of the browser? Join Rigel Benton, Lead Product Designer at 8th Wall, the leading development platform for web-based reality content (AR/VR), as he discusses The New Responsive Web.

Speakers

Rigel Benton

Senior UX Designer , Niantic, Inc.

Description

Today Adidas demonstrates once again why they are an innovation powerhouse by completely disrupting their design process through the use of immersive technology. They implement a new workflow that empowers their teams to digitally work together on 3D concepts in space by jumping into the same virtual studio in Gravity Sketch and collaborating from any location around the globe. As futuristic as this might sound, it is actually a thing of the present, and the first sneaker designed in virtual reality is already on the market.
The ease of use of the tool and the fact that people create and communicate in space, pushes cross-disciplinary collaboration to the next level, from design, marketing, all the way to the developers in China, their teams can now have faster decision making due to the understanding of the 3D form at the ideation phase and throughout the entire design process. Collaborative 3D sketching accelerates creative iteration and presents the company with a new era of opportunities in end-to-end digital integration.
Join Gravity Sketch co-founder& CXO and Adidas designers on a talk on the revolution of the sportswear design process and how this technology has allowed them to take their products to the next level.

Speakers

Arnau Sanjuan Roman

Design Director Footwear Innovation , adidas AG

Pascal Scholz

Footwear Designer , adidas AG

Daniela Paredes Fuentes

Co-founder & Director , Gravity Sketch

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

Allison Ferenci

CEO & Co-Founder , Camera IQ

Description

Our panel of seasoned experts will address questions about the future of XR gaming. What are some of the most interesting opportunities in XR? How can XR be more social? How do you survive the experimental stage? How do you handle privacy and empathy? Our speakers include Sonya Haskins of VR Fitness Insider, David Levitt of Pantomime Corp., Tommy Palm of Resolution Games, and independent XR developer Patrick Hackett. Dean Takahashi of GamesBeat will moderate the session.

Speakers

Sonya Haskins

Head of Programming , AWE XR

Tommy Palm

CEO , Resolution Games

Dean Takahashi

lead writer for GamesBeat , VentureBeat

Patrick Hackett

Developer , Skillman & Hackett

David Levitt

CEO , Pantomime Corporation

Description

As XR platforms become more constrained by their own closed ecosystems, standards such as WebXR have enabled the creation of new, interoperable user experiences that not only facilitate the consumption of 3D contents, but also enable their creation by taking advantage of the new interaction mechanisms (from the better depth perception that stereoscopic displays allow by default, to the multi-finger tracking solutions than more recent systems allow). Yet, the development of such tools is still a complicated process due to the different input mechanisms and hardware capabilities, making the definition of a common set of interaction techniques a sisyphean task. Against this background, IFE has been working on a framework that aims to simplify the creation of 3D editors for WebXR-enabled browsers, enabling end-users to intuitively create 3D scenes without the limitations of previous interaction paradigms. As the main developer behind this novel framework, Mikel Salazar will showcase the features of this novel framework and present several use cases where it has been applied.

Speakers

Mikel Salazar

HCI-3DUI Researcher , Institute for Energy Technology

Description

Science fiction writers, filmmakers and futurists have warned for years about the potential for a dystopian future where technology has created a dark, uninviting, hostile world. John Hanke, the Founder and CEO of Niantic, is here to tell you it doesn’t need to go that way. If the metaverse contemplates leading our lives inside of a computer network, the Real-World Metaverse will use technology to improve our experience of the real world, enriching it with fun and magic, and helping people lead richer, more fulfilling lives. But before you can enhance reality, you need to understand reality, and Hanke will outline Niantic’s vision of empowering developers and creators around the world with the Niantic Lightship platform. Learning lessons from technology transformations of the past, it’s incumbent on all of us to be more inclusive of different communities and more intentional about anticipating the downsides - as well as the upsides - of technology that will shape society and our lives over the coming decades.

Speakers

John Hanke

CEO and Founder , Niantic, Inc.

Description

In today's world technology is ubiquitous. COVID-19 has taught us that we can(*) live and operate in a virtual world. We as a society rely on technology more than ever, from doing our jobs, to running our homes to education. The future of tomorrow will bring more immersive technologies to everyday use for younger and younger audiences. This talk is meant to spark conversations about topics that we’re not talking about today. We’ll explore hypothetical scenarios and ask difficult questions to ensure we’re protecting our next generation to the best of our ability.

(*) with a lot of effort and sacrifice.

Speakers

Tamas Henning

Director, Security Engineering , Marqeta Inc

Description

XR gaming brings a new level of immersive interaction, and multiplayer experiences can create the sense of amazing social presence. Chicken Waffle has built some of the top social XR content in the world, and has launched a new Indie XR Creator Fund to help innovative developers bring their content to market! Additionally, Chicken Waffle has been collaborating with some amazing location-based entertainment (LBE) partners like SPREE Interactive to bring new cutting-edge XR content to their locations with multiplayer arenas and gaming centers. This session will cover advanced development tips and publishing solutions for creating interactive cross-platform multiplayer XR experiences.

Speakers

Jonathan Nowak Delgado

CEO and Co-Founder , Spree Interactive

Finn Staber

CEO , Chicken Waffle LLC

Description

CareAR, backed by ServiceNow and Xerox, is reinventing the service experience. In this session, Sam Waicberg, President of CareAR, will discuss market factors including growing workforce attrition, customer expectations, and ESG trends that all play a role in why change is inevitable. CareAR will also be showcasing new game changing capabilities that will revolutionize and help drive service transformation initiatives within organizations. CareAR has pioneered Service Experience Management, a new category that extends current service workflows, transforming service and customer experiences with break through outcomes. Based on the CareAR SXM™ platform, Augmented Reality powered with AI and Content delivery, expertise is instantly accessible and delivered with context at the time of need.

Speakers

Sam Waicberg

CEO & President , CareAR - A Xerox Company

Description

NIantic is empowering creators to seamlessly and realistically bring virtual content into the real world, today with the new Lightship ARDK. Amanda Whitt, Product Manager for Lightship ARDK, and Pablo Colapinto, Head of Immersive at Nexus Studios, will share insights into how the Nexus team used Niantic’s Lightship ARDK to create the sample app developers can use to quickly learn the features and what's possible with the ARDK. With semantic segmentation, meshing, and multiplayer tools, you can bring your vision for more dynamic and engaging digital experiences to life with AR.

Speakers

Pablo Colapinto

Head of Immersive , Nexus Studios

Amanda Whitt

Product Manager - AR Platform , Niantic, Inc.