Agenda

Description

One of the key challenges for augmented reality is the development of ultra-compact, lightweight, low-power near-to-eye display solutions with good image quality. Laser Beam Scanning (LBS) technologies shows great promise to meet these key requirements and deliver form-factors that enable light weight, fashionable, all-day wearable AR smart glasses with the ability to scale resolution and field-of-view (FoV) with low power consumption.

However, to enable the development of devices, products and solutions a broad range of technologies needs to converge holistically which necessities the need for an ecosystem. Towards that end the LaSAR Alliance was recently created. This non-profit organization seeks to create the environment, platform and structure for companies and organizations to collaborate on solutions that facilitates the growth of the augmented reality market.

In this panel, experts from leading companies, and LaSAR Alliance members, (including ST, OSRAM, AMAT, Dispelix and Oqmented) developing the critical technology bricks come together to discuss the challenges, opportunities, and the outlook for LBS solutions enabling near-to-eye displays for integration into all day wearable devices.

Speakers

Antti Sunnari

CEO , Dispelix

Bharath Rajagopalan

Director, Strategic Marketing , STMicroelectronics

Stephan Marauska

Head of Operations , OQmented

Juha Rantala

CEO , Inkron

Description

Charts lie. Graphs obscure. Data never tells the story. And worst of all, we’ve never properly captured and conveyed the energy and highly-dynamic nature of living business systems. These ever-changing, increasingly complex entities cannot be explained in static terms. Yet, we still insist on using primitive charts and graphics to depict them and continue porting uninspired 3D versions of those obsolete views into XR (as if those are somehow better). No longer.

In this session, M. Pell takes us through stunning example after example of how XR is uniquely suited for Visualizing Business in an entirely new light. Like so many other breakthroughs fueled by XR, this critical aspect of our communication looks breathtakingly new, but is really based on simple principles and solid fundamentals. Join M. Pell for an entertaining inside look at the next giant leap forward in global communications – how to finally and properly Visualize Business.

Speakers

M. Pell

Envisioneer , Microsoft - Mixed Reality Development

Description

StereoKit is an open source Mixed Reality engine built on the shoulders of OpenXR. It prioritizes fast iteration, good documentation, and a friendly, pleasant-to-use API. This presentation is a quick introduction to StereoKit and how to use it to build HoloLens and VR applications using C# and OpenXR.

Speakers

Nick Klingensmith

Mixed Reality Academy Lead Engineer , Microsoft

Description

Learn how to use cognitive load with biometric sensor data to develop smarter and more engaging VR experiences. HP XR Developer Advocates will share how to easily transform your app development to create adaptive experiences driven by a user’s natural response with the HP Omnicept SDK and accompanying HP Reverb G2 Omnicept Edition headset. Tune in to get started!

Speakers

Sergi Tortosa

XR Developer Advocate , HP

Lauren Domingo

XR Developer Advocate , HP

Description

What does live performance look like in virtual worlds and how can virtual production be used? Step behind the curtain with Director Kiira Benzing of Finding Pandora X, winner of the Venice Film Festival’s Best VR Immersive User Experience Award and the Audience Award at the 2021 SXSW Festival. This production features Broadway actors embodying virtual avatars. Immersive narrative, ancient mythology, escape rooms, and virtual environments collide in this hour-long interactive performance that transports the audience into a neon-colored immersive storyworld. The audience has a critical role to play, embodying avatars and collectively forming a Greek Chorus. Rooted in the principles of interactivity, liveness, presence, embodiment and community, these productions enable global audiences to socially connect. Join Benzing as she describes the Double Eye Studios’ process for virtual collaboration and explore what types of media can be used to build live virtual performances.

Speakers

Kiira Benzing

Executive Creative Director , Double Eye Studios

Description

Augmented Reality for enterprise applications has been advancing. Scores of pilot projects have proven the ROI of AR solutions and we’re beginning to see production systems in daily use. Still, enterprise use cases are particularly challenging. Advancements in augmented reality for the energy and utilities fields have, in some ways, lagged behind progress in other industries. In other ways, these markets are poised to leap ahead. Simultaneously, the convergence of spatial computing, AI and Digital Twins is providing fertile ground for “Intelligent AR” to become the essential user interface for field workers.

This panel of distinguished experts from the oil and gas, electric utilities, and geospatial data communities will discuss their perspectives on evolution of enterprise AR. They’ll offer use case examples and practical lessons-learned. They’ll also offer their visions for future development. The panel will conclude with a Q&A session and offer suggestions for how new participants in the AR ecosystem can get involved.

Speakers

Tony Hodgson

CEO , Ethar, Inc

George Percivall

Expert Advisor , Ethar, Inc

Randy Rhodes

Technical Executive , Electric Power Research Institute

Ed Moore

Chevron Distinguished Engineer - OT , Chevron

Description

While many things got put on hold with the onset of the Pandemic last year, it was also a wake-up call that in some cases accelerated the push for some technologies to deliver on their promise of better efficiency, greater productivity, and increased flexibility amidst social distancing needs. We saw an almost immediate turn toward immersive learning and training applications as a means to educate, train, and certify commercial and enterprise workers remotely through the use of Augmented and Virtual Reality technologies. Mattney Beck, Sr. Manager of Product Marketing for Commercial AR/VR Solutions at Lenovo, will walk through real world use cases happening inside and outside of Lenovo made possible through AR and VR technology and the scalability of the ThinkReality Platform.

Speakers

Mattney Beck

Sr Manager Product Marketing , Lenovo

Description

AR and VR is one of the most exiting new technologies that will have a big impact on business and enterprise over time. Although some see these technologies having slow adoption in mainstream enterprise, it turns out that major segments of the enterprise, especially CRM, Field Service and Training, are seeing rapid interest and serious adoption within all types of CRM IT Programs.
Mr Goldenberg, a noted expert and author on CRM and Mr Bajarin, a well known technology analyst, will share how AR and VR is already being used in large enterprises around the world, and share some of the most successful enterprise based CRM implementations that utilize AR and VR to add greater value to their customers.

Speakers

Barton Goldenberg

President , ISM Inc.

Tim Bajarin

President , Creative Strategies

Description

Mobile augmented and virtual reality are undeniably shaping the future of how we consume and experience content. However, every player in the field faces major challenges that limit the growth and roll out of immersive technologies: Mobile devices come with their own limitations in computing and graphics power, the device market is fragmented, and the industry has concerns about data security. To address these challenges, allow the market to grow and introduce the next level of AR/VR applications we need platform based XR streaming. Join Holo-Light CEO Florian Haspinger and Evan Helda, SR. Specialist Spatial Computing at Amazon Web Services, as they introduce a new XR Streaming as a Service platform to the world – to provide the industry the potential to mass adoption of their XR use cases and mass rollouts in less time than ever before.

Speakers

Florian Haspinger

Co-founder and CEO , Holo-Light

Evan Helda

SR. Specialist Spatial Computing , Amazon Web Services

Description

META’s Ragip Pala describes NANOWEB®, Meta’s Roll to Roll lithographically fabricated transparent conductor with superior electrical and optical properties. This functional film is configured as a nanostructured conformable metal wire mesh, that is transparent to the naked eye. NANOWEB® enables smart solutions for wearable functions including electro-optical dimming, antennas, anti-fogging heaters and security filters. Andrew Mark also reviews Meta Materials core holographic materials and recordation capability used for compact efficient HUD’s. Here Meta has developed high efficiency Volume Holographic Grating (VPG) combiners using Covestro advanced photopolymers, which are incorporated into vehicle HMD’s and AR lens’s. Unlike Surface Relief Gratings, photo-sensitive holographic film materials, the building block of META’s holographic HUD products, have tremendous high volume low cost manufacturing potential, especially using Meta’s Roll to Roll replication printer, which will also be described.

Speakers

Andrew Mark

CTO , META® Materials

Ragip Pala

Director of Metamaterials Research and Innovation , META®

Description

Many developers of AR devices use Diffractive Optical Elements (DOE) on their waveguides to guide the tranmission of an image from the projector to the viewer's eye. Production of such diffractive structures in high volumes presents many challenges in terms of resolution, accuracy, fidelity, yield and cost. Eulitha's breakthrough PHABLE technology brings the proven advantages of photolithography to the AR/VR field, enabling highest quality waveguide production at low cost.

Speakers

Harun Solak

CEO , Eulitha AG

Description

Antti Sunnari will begin with a quick summary of waveguide technology and how with Dispelix’ vision where waveguide and AR wearables are today and their vision for beyond. Learn what’s most important to both the Consumer & Enterprise market today and how we address the 4 key requirements that are a must for AR wearables.

Speakers

Antti Sunnari

CEO , Dispelix

Description

Join Unity’s Tony Parisi for a can’t miss fireside chat with Catherine D. Henry, SVP Growth: 5G, Creative VR/AR/ XR Strategy and Innovation at Media.Monks and Keith Sojacich, VP, Experiential Technology at Publicis to learn more about the current and future state of XR for brands and agencies. We’ll discuss current successes in XR, challenges and opportunities for immersive experiences, and the future potential of XR, plus where the metaverse fits in.

Speakers

Catherine D. Henry

Creator

Tony Parisi

CPO , Lamina1

Keith Soljacich

Head of Innovation , Publicis Media

Description

META’s ARfusion™ combines precision cast lens fabrication tools and functional metasurfaces, to provide AR wearable developers with a platform for seamlessly integrating smart technologies into thin lightweight prescription glasses. Embedded smart technologies can include waveguides, microdisplays, holographic filters, polarizing, liquid crystal/electrochromic foils, antifogging and eyeglow suppression films, antennas, and eye trackers. The ARfusion™ platform enables scalable and versatile fabrication processes for manufacturing AR glasses of any size and shape in large volumes. A dramatic reduction in the number of process steps also results in a major cost advantage over traditional lens moulding.

Speakers

Jonathan Waldern

CTO , META®

Description

The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. Now in its 12th year, the Auggies continue to showcase the best of the best in augmented and virtual reality. Winners will be presented with a prestigious Auggie Award live on stage. Don't miss the halftime show with an AR Improv performance by the TechnoDramatists with real actors puppeteering virtual characters with never before seen visual comedic possibilities. We promise this will be the most animated improv show you’ve ever seen.

Speakers

Ori Inbar

Co-Founder , AWE and Super Ventures

Description

The field and customer service operation has seen a dramatic shift in the past 15 months. Due to the pandemic, the ability to physically get access to equipment or a customer site has been limited or, in some cases, restricted completely. As regions of the world re-emerge into a next normal state at different rates, organizations will operate using a variety of service models that rely on remote resolution, collaboration, and engagement. Customer experience is becoming a critical differentiator, and the way organizations engage customers will become a higher priority. This session will focus on the changing landscape of service operating models and the technology to drive the next wave of service and customer experiences. In this session, experts from CareAR will discuss: a) Changing landscape and key drivers attributing to change b) Customer examples and use cases c) AR/AI technology and tools available to service employees and customers that optimize remote and self-solve support, moving from a reactive/break-fix service model to a proactive and predictive approach to service.

Speakers

Chetan Gandhi

Chief Product Officer , CareAR - A Xerox Company

Sajeel Hussain

Chief Revenue Officer , CareAR - A Xerox Company

Description

A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.

Speakers

Allan Cook

MD - Digital Reality Business Leader , Deloitte Consulting

Lauryl Schraedly

Global Head of Marketing Insights & Strategy , Snap, Inc.

Description

The ISAR SDK (Interactive Streaming for Augmented Reality) is a developer tool enabling remote rendering and real-time streaming of entire XR apps from cloud or on-premises infrastructures to mobile XR devices. This approach breaks the performance limitations of mobile XR devices (HoloLens 2, Oculus Quest 2, iOs/Android,…) and allows developers to empower their apps or even create new experiences with high-quality content. More than 100 enterprises already use applications with the ISAR technology. In this session you’ll learn more about the ISAR SDK and its benefits as well as get a live integration demo.

Speakers

Philipp Landgraf

Senior Director XR-Streaming , Holo-Light

Phil Chacko

Senior Manager, Technical Product Management , Unity Technologies

Alexander Werlberger

CTO , Holo-Light

Description

Automation is not the future, human augmentation is...

A simple strategist’s guide to successfully augmenting human capabilities to drive scalable value

•There can be no success without a vision.
•Evolution vs revolution.
•Rethinking how we work.
•Culture eats strategy for breakfast and technology for lunch.
•Continuous Innovation, the new continuous improvement?
•When you have the ideas but the plants have the money.
•Millennials, meet the Gen Z workforce.
•Upskilling for factory of the future
•Standards are meant to be modernized.
•Success is not final, failure is not fatal (Winston Churchill).

Speakers

Peggy Gulick

Director Smart Factory , Kohler

Description

It is inevitable that augmented reality will change the way we explore and interact with our world and although the field will continue to evolve, now is the time to get in, explore, and shape how you want to see it. Storytellers are defining what AR looks like today, and forging what the future will look like.

Speakers

Carrie Gotch

Adobe Aero Community Manager , Adobe