Agenda

Description

From the studio that owns horror, and everyone’s favorite underworld assassin, Lionsgate is building an ecosystem that embraces immersive technologies used in next-gen gaming and location based entertainment – including the world’s first multiplayer VR theme park experience and PC/console video game turned physical escape room attraction – this panel will cover the challenges and opportunities that are presented with the intersection of entertainment, gaming, XR, and future of Hollywood IP via the LIONSGATEway, paving the road ahead in the immersive frontier.

Speakers

Jenefer Brown

EVP, Live & Location Based Entertainment , Lionsgate Entertainment

Lucianne Tan

Executive Director, Marketing - Interactive Ventures & Games , Lionsgate Entertainment

Gene Rogers

Vice President of Location Based Entertainment , Lionsgate Entertainment

Description

The Metaverse is largely bullshit, as defined. Proponents claim our real lives (IRL) will be inundated with digital worlds, virtual stuff everywhere we look. AR and VR certainly share many technologies and source data. One might expect the experiences to be the same. This talk will explain why the Metaverse hipsters are wrong, revealing a brighter recipe for our future.

Speakers

Avi Bar-Zeev

Founder, President , XR Guild

Description

Technologies such as AR and VR can provide great benefits in the world of biopharma to improve the efficiency and collaboration of scientists working in lab and manufacturing environments. This session will describe current and future use cases of the technology, in addition to challenges that were overcame to enable its use. The timeline from initiating a pilot program, obtaining senior leadership buy-in, overcoming logistical challenges during COVID-19, and expanded use throughout multiple company sites will discussed.

Speakers

Nobel Vale

Principal Scientist , Bristol Myers Squibb

Description

Today’s AR displays provide an incomplete illusion of 3D content which leads to visual conflicts with the real world and confusion of our vision. The 3D illusion is only stereoscopic created by two flat images without natural focal depth. This absence of natural depth cues threatens the acceptance of consumer AR due to the unnatural, unpleasant, and unhealthy visual experience. We will explain the adverse effects of visually incorrect AR images and present the solution to this problem with light-field display that is an efficient and simple way of generating optically correct high-resolution real-world-like imagery suitable for both AR and VR devices.

Speakers

Tomas Sluka

CEO & Founder , CREAL

Description

BRCvr World Tours take you on an interactive experience of five worlds, featuring the creative talent and ingenuity of BRC community of World Builders and 3D Modelers, all part of the 2021 Virtual Burn. Join Kallisti Dawn and MisterMeta4 on two tours organized for AWE 2021! We’ll meet at the BRCvr 2021 Hub World then go on a playa wander through five BRCvr Zones and Worlds. Come play in the digital dust with us!

BRCvr 2021 - HUB WORLD:
https://account.altvr.com/worlds/1436590711179837804/spaces/1546071944607040464

Where: Enter Code TAS579

BRCvr.org/RSVP/

PLAN ahead. First time visiting BRCvr? Give yourself at least 30 minutes before our BRCvr World Tour, to set up your AltspaceVR account, follow the tutorial and customize your avatar - all FREE. Be sure to enable Worlds Beta and Early Access in your settings. Then meet BRCvr’s KallistiDawn and MisterMeta4 in the BRCvr 2021 - HUB WORLD, see you there!

Join on VR headsets; Windows Mixed Reality; and in 2D Mode on desktop / laptop.

Description

Increase your concentration and self esteem with a guided virtual reality mediation in AltSpace! Enjoy a relaxing meditation and build self confidence. We will begin by centering and balancing and work through positive self guided Imagery and end with returning to center.

https://account.altvr.com/events/1848334409392980645

Speakers

Kiernan Pearce

Founder , Wind's Song Meditation & Spiritual Development

Description

Increase your concentration and self esteem with a guided virtual reality mediation in AltSpace! Enjoy a relaxing meditation and build self confidence. We will begin by centering and balancing and work through positive self guided Imagery and end with returning to center.

https://account.altvr.com/events/1848334455530324658

Speakers

Kiernan Pearce

Founder , Wind's Song Meditation & Spiritual Development

Description

Increase your concentration and self esteem with a guided virtual reality mediation in AltSpace! Enjoy a relaxing meditation and build self confidence. We will begin by centering and balancing and work through positive self guided Imagery and end with returning to center.

https://account.altvr.com/events/1848315959488545459

Speakers

Kiernan Pearce

Founder , Wind's Song Meditation & Spiritual Development

Description

BRCvr World Tours take you on an interactive experience of five worlds, featuring the creative talent and ingenuity of BRC community of World Builders and 3D Modelers, all part of the 2021 Virtual Burn. Join Kallisti Dawn and MisterMeta4 on two tours organized for AWE 2021! We’ll meet at the BRCvr 2021 Hub World then go on a playa wander through five BRCvr Zones and Worlds. Come play in the digital dust with us!

BRCvr 2021 - HUB WORLD:
https://account.altvr.com/worlds/1436590711179837804/spaces/1546071944607040464

Where: Enter Code TAS579

BRCvr.org/RSVP/

PLAN ahead. First time visiting BRCvr? Give yourself at least 30 minutes before our BRCvr World Tour, to set up your AltspaceVR account, follow the tutorial and customize your avatar - all FREE. Be sure to enable Worlds Beta and Early Access in your settings. Then meet BRCvr’s KallistiDawn and MisterMeta4 in the BRCvr 2021 - HUB WORLD, see you there!

Join on VR headsets; Windows Mixed Reality; and in 2D Mode on desktop / laptop.

Description

While retail sales across the board have hit new lows, companies that have been able to pivot and provide superior experiences by harnessing the latest advancements in technologies like AR – are finding new, innovative ways to increase customer engagement and drive sales. Bollé was one such brand that quickly recognized trying on products virtually had a renewed appeal and saw the value in AR as a way to provide incredibly rich and realistic experiences.

Partnering with M7 Innovations and QReal, Bollé launched multiple ‘Try-On/Try-Out’ AR campaigns via Instagram in 2020 (one in June and one in October) and 2021 (one in May and one in September [link to come soon]). What people loved is that they could not only see how the glasses looked on, but also how the lens technology worked - the industry’s first ‘Try-Out’ AR experience. Paired with 3D models on their website that garnered an impressively high average dwell time of nearly 19 seconds, Bollé proved they can progress past the ‘fun’ of AR and make something functional for their customers in their e-commerce journey.

As an additional proof-point, Bollé retail partner Dick’s Sporting Goods saw January 2021 sales of Bollé products up 456% YOY (all digital), which is impressive as there wasn’t even a pandemic to contend with in January 2020. The key differentiator was the AR lens experience that was created, the Google Swirl ad unit that drove traffic to the Dick’s page, and a little paid media to support these two things.

Speakers

Matt Maher

Founder , M7 Innovations

Chris Abbruzzese

VP, Trade Marketing , Bollé Brands

Mike Cadoux

General Manager , QReal Technologies

Description

Artificial Intelligence and XR streaming technology pave the way for future XR applications in training and virtual surgery. With a combination of augmented reality software and hardware, the company specializing in virtual simulation systems, MXR Tactics, aims to increase the efficiency of trainings in healthcare, security, forensics and industry by 40-60 percent. Enhatch, the Intelligent Surgery Ecosystem is harnessing AI to create a faster, safer and more personalized surgical experience for the millions of patients. Both XR use cases are empowered by Holo-Light’s XR streaming technology ISAR.

Speakers

Isabella Doppler

CFO , Holo-Light

Axel Schnaller

CTO , MXR Tactics

Francesco Di Bari

CFO , MXR Tactics

Peter Verillo

CEO , Enhatch

Description

Explore Haiti in VR! The new experiential app is modeled off one of Hope for Haiti's partner schools in rural Haiti. Users can explore the three room school, interact with different elements such as a well, chalkboard, flag pole, etc. and connect with one another through customized avatars. The space is designed to not only provide an engaging and hands-on experience, but also to give users an alternative (and more positive) perception of Haiti.

To download the Haiti VR app on Sidequest (https://sidequestvr.com), type "Hope for Haiti" in the search bar, or download the APK from the link below and side-load it to your Oculus headset using Sidequest. If you have never side-loaded an application to your headset before, see the article for detailed instructions.
APK File: https://drive.google.com/file/d/1uBjnPxlu6Q1_E48VPSjK9zQILBJd_mGx/view
How to sideload content to your Oculus: https://uploadvr.com/sideloading-quest-how-to/

Description

Mason Sheffield, Sr. Director of Creative Technology at Lowe’s Innovation Labs, will demonstrate how mixed reality and digital twins can shape the way Lowe’s associates can serve customers, and how customers may experience their homes in the future.

Speakers

Mason Sheffield

Sr. Director of Creative Technology , Lowe's Innovation Labs

Description

With the Metaverse we’re moving from an Internet we look at to a spatial Internet that surrounds us. Companies approaching this new reality face incredible challenges: how can we design experiences that are user centric in a three dimensional space? How can we adapt successful formula from the 2D world without losing the added benefits from immersive worlds?
How can team work and share their early vision with clients or leadership?
One of the reasons why most of today’s XR UIs feel and look like pure 2D is very similar to the early days of the Internet. Right now XR is at a stage where the web was three decades ago: unespiring, complicated to get in and overall “risky”. The tools used nowadays to ideate and design this new metaverse were not made for this purpose, slowing down the adoption of this new media: companies are struggling to pitch their strategy and vision, teams are not getting funded and blockbuster games are very rare .
We do believe that within 2-3 years, metaverse will evolve in shape and form from what we have right now and we need fast, accessible and collaborative tools to ideate, communicate and iterate.

Speakers

Inga Petryaevskaya

Founder and CEO , ShapesXR

Description

This presentation addresses the fundamental challenges in XR solutions creation in depth and how PlugXR provides the solution to these challenges. This SAAS based product is revolutionizing the XR industry by making it easy for a diverse audience to be able to use it with ease due to its simple and coding free interface. Also, introducing PlugXR's brand new features such as Geo Anchors, Area Targets, WebXR amongst others.

Speakers

Shivaji Yerra

Founder , PlugXR

Description

As we know, there has been a lot of recent chatter, while many may even call it “hype”, over the concept of the ‘Metaverse’.

As with most emerging technologies, the biggest challenge is navigating through all this hype, filtering through the rogue companies and individuals that may seek to exploit others in the early stages, and identifying viable business models that could appropriately be built upon these technologies and become sustainable.

Join us as we curated a group of technologists and entrepreneurs who have discovered early success with investors, earnings, and both community and public support in their companies that will hopefully serve as foundational models that will further contribute to the advancement of the Metaverse.

Speakers

Will O'Brien

CEO & Co-Founder , NFT Oasis

Lisa Watts

Co-Founder , Cree8

Amy Peck

Founder/CEO , EndeavorXR

Gregg Katano

CEO | Founder , Cosmos Collab

Description

Aerospace manufacturing and maintenance, in even the most modern contexts, is dependent upon the successful execution of often complex and technically challenging processes by talented and properly trained technicians. Traditionally, learning these skills has required extensive classroom, lab, and on-the-job training based on static presentations and reference manuals. Once developed, deployment of these skills on the assembly line or in the maintenance hangar has further relied on “rectangular” reference information to provide guidance as to locations, dimensions, or process sequences critical to achieving quality results. What could a new approach using XR-based, contextually aware, and interactive presentations of technical information, in-situ, contribute to support initial learning and development for new employees, recurrent and differences training, and to provide “heads-up” guidance of the technician as to process flow and critical reminders? How might additional information fed from integrated IoT-enabled hand tools to this presentation provide further knowledge to the technician, enabling greater autonomy, decision making, and higher quality outcomes at lower cost? And, how could aggregation of this data into modern QMS and ERP systems efficiently record as-built quality data and unlock opportunities for process optimization? As aerospace manufacturing and maintenance endeavors to become more agile and the industry solves the simultaneous challenges of generational change and building the scale the workforce necessary to enable new markets like Advanced Aerial Mobility (AAM), we believe that XR and IoT have much to offer the industry, and particularly the talent, of tomorrow.

Speakers

Karl Hutter

President & CEO , Click Bond Inc

Description

As business travel reduces in the pursuit of sustainability and talent shortages necessitate the widening of the recruitment process, how can VR and AR both give us back what we lose when working remotely and elevate the collaborative experience of employees in global firms?

Speakers

Duncan Roberts

Thought Leader , Cognizant Technology Solutions