AWE EU 2024

Martin Herdina
Global Partnerships
Hololight

Martin is a serial entrepreneur, XR expert and strategic advisor to multiple successful companies.

For more than a decade, Martin has been the CEO of Wikitude, a leading platform for the creation of AR applications and drove the company through an acquisition by Qualcomm Inc.

Following the acquisition, Martin led Qualcomm’s global XR ecosystem and partnership strategy and acts now as strategic advisor to leading companies in the space, in particular Hololight and Viewpointsystem.

Prior to joining Wikitude, Martin has successfully built-up and sold fatfoogoo, a leading provider of payment systems for online games, to Digital River (DRIV) and held strategic management positions in Europe and the US with Qpass Inc., UCP, and T‑Mobile.