Jenna Seiden
Senior VP Business Development Skydance Interactive

Jenna has more than 25 years’ experience as an executive in sports, emerging tech, and linear media. She currently serves as Senior Vice President, Business Development at Skydance Interactive leading strategic partnerships, publishing, and franchise development. Previously, she was Vice President of Business Development at Niantic Labs, maker of Pokémon Go, where she led efforts across IP/Publishing, Mapping, AR, and HMDs.

She began her career in sports marketing at the NBA and has held executive positions at CAA, Xbox, HTC, Maker Studios, NBC, and Meta. Jenna is a board advisor to three Emmy-winning immersive and games studios and consults across the AI and XR landscape. She also founded an AI and IoT solutioning company for conservation and sustainability, Zambezi Partners. She is a graduate of the University of Pennsylvania and the UCLA Anderson School of Management.